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Beyond the beaten tracks of Facebook and Twitter there is a vast field of new opportunities for marketing and campaign work in Social Media and mobile technologies. The sky (and our own creativity) is the limit when it comes to utilizing Instagram, Snapchat, WhatsApp or even Tinder for actions that help us win our campaigns. Technologies like near field communication (NFC) turn our smartphones into actual campaigning machines and enable our supporters without even lifting a finger - in the truest sense of the word.
And yet there is still room for debate. Do these untried campaigns stand up to a cost-benefit analysis? How effective and sustainable are they really? Do they play into the hands of critics who think of mobile tools as another example for the often criticized ’slacktivism’, yet another nail in the coffin of the good old hands-on grassroots activism?
This presentation evaluates chances, success stories and open questions by comparing case studies and examples from Amnesty International’s recent campaigns.
About the author: Mathias Wasik, Digital Communications & Engagement Manager at Amnesty International, is responsible for all online and mobile platforms and strategic development of campaigns and communications at Amnesty International in Germany, developing projects for innovative use of new technologies, online-to-offline conversion and growth of public awareness for human rights issues.