the future
  of email
    design
“HTML mail
 still sucks”
“I hate HTML email”
            molly.com
Andy Budd




“I have a strong dislike
       of HTML emails”
“ I absolutely
  hate HTML
  email”

 Roger Johansson
“Let the
   hate flow
through you”
the future
 itof email
   doesn’t
   matter!
    design
HTML email is not going away
“probably
  the single
highest ROI
 action you
    can take ”
the future
1998of email
     == 2007?
      design
the future
     email
  of email
  building
    design
    blocks
Clients imagine this...
...we need to design for this
inboxes are very noisy
       places with lots of
      the future on
        things going
     everywhere that will
     ...
Permission +
    the future
 relevance =
 attention
     of email
      design
Scannable text is
the cornerstone
Core elements
  Permission
  Unsubscribe
  Contact details
the future
  email is
  of email
     dead?
    design
Better,
stronger,
faster
the future
  of email
thank you
    design
The Future of Email Design @ The Future of Web Design
The Future of Email Design @ The Future of Web Design
The Future of Email Design @ The Future of Web Design
The Future of Email Design @ The Future of Web Design
The Future of Email Design @ The Future of Web Design
The Future of Email Design @ The Future of Web Design
The Future of Email Design @ The Future of Web Design
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The Future of Email Design @ The Future of Web Design

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Mathew Patterson's slides from the Future of Web Design in NYC November 2007.

The talk covered the past and current state of HTML email, and where it is likely to go in the future. Read the full outline at freshview.com/thoughts/2007/11/future_of_web_design_report.html

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The Future of Email Design @ The Future of Web Design

  1. the future of email design
  2. “HTML mail still sucks”
  3. “I hate HTML email” molly.com
  4. Andy Budd “I have a strong dislike of HTML emails”
  5. “ I absolutely hate HTML email” Roger Johansson
  6. “Let the hate flow through you”
  7. the future itof email doesn’t matter! design
  8. HTML email is not going away
  9. “probably the single highest ROI action you can take ”
  10. the future 1998of email == 2007? design
  11. the future email of email building design blocks
  12. Clients imagine this...
  13. ...we need to design for this
  14. inboxes are very noisy places with lots of the future on things going everywhere that will of email distract your eye every design few moments email is low bandwidth and low attention It’s a design challenge
  15. Permission + the future relevance = attention of email design
  16. Scannable text is the cornerstone
  17. Core elements Permission Unsubscribe Contact details
  18. the future email is of email dead? design
  19. Better, stronger, faster
  20. the future of email thank you design

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