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material handlers


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The material handlers plan for Abercrombie.

Published in: Marketing
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material handlers

  1. 1. T H E M A T E R I A L H A N D L E R S L L C P R O P O S A L T O A B E R C R O M B I E & F I T C H ! Dwayne Jenkins Bryson Clark Jonathan Kendall Marcus Zinn Nick christie We take material to extravagant levels!”
  2. 2. B R Y S O N Z N A G H A I - C L A R K You want excitement? Picture an urban line from Abercrombie & Fitch, excited now?
  3. 3. C O M P A N Y O V E R V I E W ! Abercrombie & Fitch Company (ANF): Abercrombie & Fitch is the leader of the youth apparel retail market by nearly all measures. Abercrombie & Fitch also operates four brands: Abercrombie & Fitch, Hollister, Gilly-Hicks,& abercrombie kids; all of which target different subsets of the 8-30 age range. The company recorded revenues of $4,510.8 million in the financial year ended January 2013 (FY2013), an increase of 8.5% over FY2012. The operating profit of the company was $374.2 million in FY2013, an increase of 69% over FY2012. The net profit was $237 million in FY2013, an increase of 64.7% over FY2012*. (Abercrombie &Fitch SWOT Analysis Ebscohost)
  4. 4. Business Climate: External Market: : Millenials do not like the brand. ( They are losing money through outsourcing.. (Abercrombie & Fitch SWOT Analysis ebscohost) Abercrombie is undergoing debt refinancing! Aeropostale 247,712,850 M.C. Competition:
  5. 5. C H A L L E N G E S T H E C O M P A N Y F A C E ! • Marketing to one demographic audience • Discriminating against size, race, gender! • Lawsuits due to this! • NASDAQ volume -0.74
  6. 6. O U R O P E N U P C L O T H I N G L I N E T O R E A C H T H E U R B A N M A R K E T T E A M I N G U P W I T H A M U S I C I A N I . E . B . O . B . O P E N U P O W N M A N U F A C T U R I N G P L A N T S T O D E C R E A S E C O S T O F O U T S O U R C I N G . G E T R I D O F T H E S T I G M A O F B E I N G A “ P L A C E F O R T H E G O O D - L O O K I N G . ” Plan
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  8. 8. • In order to achieve we must: • gather a new team to manage the new line and the artist. • successfully market our new products and position in the market. • it is necessary to change around the public’s perception of ANF.