T H E M A T E R I A L H A N D L E R S L L C
P R O P O S A L T O
A B E R C R O M B I E & F I T C H !
We take material to extravagant levels!”
B R Y S O N Z N A G H A I - C L A R K
You want excitement? Picture an urban line from
Abercrombie & Fitch, excited now?
C O M P A N Y O V E R V I E W !
Abercrombie & Fitch Company
(ANF): Abercrombie & Fitch is the
leader of the youth apparel retail
market by nearly all measures.
Abercrombie & Fitch also operates
four brands: Abercrombie & Fitch,
Hollister, Gilly-Hicks,& abercrombie
kids; all of which target different
subsets of the 8-30 age range.
The company recorded revenues
of $4,510.8 million in the financial
year ended January 2013 (FY2013),
an increase of 8.5% over FY2012.
The operating profit of the company
was $374.2 million in FY2013, an
increase of 69% over FY2012. The
net profit was $237 million in
FY2013, an increase of 64.7% over
(Abercrombie &Fitch SWOT
Business Climate: External Market:
Millenials do not like the brand.
They are losing money
(Abercrombie & Fitch SWOT Analysis
Abercrombie is undergoing
C H A L L E N G E S T H E C O M P A N Y
F A C E !
• Marketing to one demographic audience
• Discriminating against size, race, gender!
• Lawsuits due to this!
• NASDAQ volume -0.74
O U R
O P E N U P C L O T H I N G L I N E T O R E A C H T H E U R B A N M A R K E T
T E A M I N G U P W I T H A M U S I C I A N I . E . B . O . B .
O P E N U P O W N M A N U F A C T U R I N G P L A N T S T O D E C R E A S E
C O S T O F O U T S O U R C I N G .
G E T R I D O F T H E S T I G M A O F B E I N G A “ P L A C E F O R T H E
G O O D - L O O K I N G . ”
• In order to achieve we must:
• gather a new team to manage the new line and the
• successfully market our new products and position in
• it is necessary to change around the public’s
perception of ANF.