1. ToonZone
Amanda Matelonek

2. Summary
 Animation news and discussion forum
 Cartoons
 Comic books
 Video Games
 Activity
 261,622 Threads
 4,002,125 Posts
 19,238 Active members

3. Online functions
Cartoons News Entertainment
Community Miscellaneous

4. General
Settings
• Rules
• Messages
• About
• Edit profile
Forums
• Subscribe
• New thread
• View/Reply
• Report
Community
• Groups
• Albums
• Tournaments
• Member list
Online functions

5. Community attributes
ToonZone general discussion
• Animation industry
• Releases
• Trends
The Anime forum
• Themes
• Morals
• Characters
Disney / Pixar
• Movies / shorts
• Current and future releases
Adult Swim / Toonami
• Generational
• Social media
Retro Cartoons
• Early animation
• Influential
Café ToonZone
• Interests
• Hobbies

6. Community attributes
Expertise Develop
Interact Help

7. Community attributes
 Expertise

8. Community attributes
 Develop

9. Community attributes
 Interact

10. Community attributes
 Help

11. Communication behaviors
1. Love pop culture

12. Communication behaviors
2. Friendly
 Respect peoples opinions
 Link and tag shows or other threads
 They support artists / companies

13. Communication behaviors
3. Professional
 Incredibly good at grammar
 No judgments
 Admit their wrong

14. Participants and Identity

15. Participants and Identity
Disney Pixar Disney Shows Frozen nomination Frozen Review
Replies 26 16 136
Views 1853 898 8402
Anime Top list Place Show
Replies 30 12 54
Views 1124 223 424
Entertainment Film of the month
Replies 6
Views 294
Adult Swim / Toonami Space Dandy
Replies 93
Views 2740
Retro Classic Cartoons: Turner broadcasting
Replies 27
Views 1051
ToonZone General Annie Awards 2014 2D Animation Opinion Most Influential Oscars
Replies 8 15 14 19
Views 545 424 580 647

16. Participants and Identity

17. Support behavior
Avatar and Interests
Gender: Female
Interests: Kobato, Tsubasa Chronicles and Card Captor Sakura
Gender: Female
Interests: Digimon, Avatar and Yu-gi-Oh!
Gender: Male
Interests: Ren and Stimpy, South Park and Simpsons

18. Routines
 Time Frame
 Age
 Early mornings
 Late at night
Forum Site
Administrator
User Groups
Toonzone News
Crew
Cartoons Crew
Forum Moderator Senior Member Member Guest

19. Use of Knowledge / Personal
 Personal Interests
 Better understanding of culture / community
 Opportunities

20. Topic and Sentiment Analysis
73%
27%
Toonzone Forum Web
Sentiment
Positive
Negative

21. Topic and Sentiment Analysis

22. Data
AnimeDisney / PixarToonZone General

23. Data
Retro: Classic CartoonsAdult Swim / ToonamiEntertainment Board

24. Thank you