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branding Haiti

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branding Haiti

  1. 1. GROUP HI : IT HYPER ISLAND Brief: Create a brand identity, design guidelines and implement a set of applications for the country of Haiti. Research and analyze the country from the following dimensions: Tourism, Heritage and Culture, Business ʼaspectʼ and Quality of life. Choose to focus on 1-2 of the dimensions when developing the countryʼs brand identity.
  2. 2. CORRUPT
  3. 3. CORRUPT
  4. 4. AGRICULTURE
  5. 5. SMALL SCALEFARMING1/3 1/3 1/3HECTARE HECTARE HECTARE
  6. 6. SMALL SCALE FOOD CONSUPTIONFARMING1/3 1/3 1/3HECTARE HECTARE HECTARE IMPORTED
  7. 7. SMALL SCALE FOOD CONSUPTION DEFORESTATIONFARMING1/3 1/3 1/3HECTARE HECTARE HECTARE IMPORTED
  8. 8. SMALL SCALE FOOD CONSUPTION DEFORESTATIONFARMING1/3 1/3 1/3HECTARE HECTARE HECTARE IMPORTEDEVOLVE
  9. 9. SMALL SCALE FOOD CONSUPTION DEFORESTATIONFARMING1/3 1/3 1/3HECTARE HECTARE HECTARE IMPORTEDEVOLVE PROFIT
  10. 10. SMALL SCALE FOOD CONSUPTION DEFORESTATIONFARMING1/3 1/3 1/3HECTARE HECTARE HECTARE IMPORTEDEVOLVE PROFIT REBUILD
  11. 11. DONATEPASSIVE
  12. 12. DONATE INVESTPASSIVE ACTIVE
  13. 13. 1 2 3 EVOLVE PROFIT REBUILDWHYHOWCHANNELS
  14. 14. Conclusion Investors Haiti
  15. 15. Logotype Secondary logo Minimum logo size Social profile size Website fav icon
  16. 16. Logotype grayscale & tint
  17. 17. Color palette CMYK: 50c 0m 100y 0k Pantone: 369 C solid coated RGB: r124 g207 b50 HEX: #7CCF32 CMYK: 50c 0m 100y 30k Pantone: 370 C solid coated RGB: r89 g155 b36 HEX: #599B24 CMYK: 50c 0m 100y 60k Pantone: 364 C solid coated RGB: r51 g107 b17 HEX: #336B11 CMYK: 100c 0m 30y 30k Pantone: 321 C solid coated RGB: r0 g135 b147 HEX: #008793
  18. 18. Typography Logo font: Peppermint 1234567890 !@£$%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmanopqrstuvwxyz Text font: Museo 1234567890 !@£$%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmanopqrstuvwxyz Web font: Helvetica 1234567890 !@£$%^&*()-=+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmanopqrstuvwxyz
  19. 19. Imagery
  20. 20. Campaign: Web page
  21. 21. Campaign: Web page
  22. 22. Campaign DONATION IS PASSIVE DONATION IS PASSIVE INVEST IS ACTIVE INVEST IS ACTIVE
  23. 23. Campaign

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