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Shantono Hasan
Lecturer
Department of
Business Administration
LEADING UNIVERSITY
Ehsan Ahmed Chowdhury
1201010230
Syed Ali Hasan
1201010248
Mahmudul Karim Newaz
1201010205
Masum Hussain
1201010202
Abdul Motin
1201010219
Abu Ahmed Shahib
1201010247
Kaushik Roy
1101010336
16%
13%
14%
15%
16%
13%
13%
History of Nokia
Foundation-1865
Merger-1967
Digital local telephone exchange-1982
GSM-1991
World leader-1998
Mapping capabilities- 2006
Nokia-Siemens network-2007
Nokia+Microsoft-2011
Company Information (contd.)
• Over the past 150 years, Nokia has evolved from a small paper
mill in south-western Finland to a global telecommunications
leader connecting over 1.3 billion people.
• Nokia has disrupted into various industries before becoming a
telecommunications giant from making rubber boots, car
tyres, generated electricity, even manufactured TVs etc.
• Nokia’s own mobile phones’ platforms included Symbian (60 &
40), MeeGo (open-source Linux based platform) and Meltemi
(low end Linux based platform)
• Nokia announced a Broad Strategic Partnership with Microsoft
to build a new Global Mobile Ecosystem (with Windows
Phone) in Feb 2011.
Company Information
Net Sales Operating Profit
Net sales per region
Marketing mix
Product
Price
Place
Promotion
Thanks for
Patient Hearing
Innovation and differentiation of Nokia

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Innovation and differentiation of Nokia