(closed for reworking) -------------------------------------------------- -------------------------------------------------- "The Brand Gap" is my greatest inspiration and stock in making this slideshow.

2. THERE’S A…

3. PROBLEM

4. VO VIET ANH (2009) STOCK: CAM CARDOW/OTTAWA CITIZEN (2008)

5. (MY) SOLUTION

6. Something has to be done with the...
STUDENT

7. Something has to be done with the...
HIGH SCHOOL
STUDENT

8. Something has to be done with the...
HIGH SCHOOL
STUDENT
WHY?
Because high school is...
the turning point in one's learning life where
one decides which field of study to opt in
in university.

9. LEARNING LIFESTYLE

10. BUSINESS
LEARNING LIFESTYLE

11. SUSTAINANLE BUSINESS
LEARNING LIFESTYLE

12. SUSTAINANLE BUSINESS
NEED-TO-NEED NEEDS LEARNING LIFESTYLE

13. SUSTAINANLE BUSINESS
+ VALUE ADDED
DAILY HEALTHY
NEED-TO-NEED NEEDS LEARNING LIFESTYLE

14. BUSINESS MODEL

15. We want to...
Recognize, invent, meet, beat NEEDS.
Introduce project-based learning.
Represent a real-life touch of the knowledge.
Hub strategy: trigger...

16. trigger...
TECHNOLOGY transfer
(between municipalities, between countries)
KNOWLEDGE transfer
(between students and professionals)
CAPITAL transfer
(from non-student to student,
(from student with surplus to student with less value)

17. eHub...
Is a chain of multi-operation establishment.
(F&B, merchandising, lodging, seminar, consultation, etc.)
Organizes seminars, activities, programs.
(most are profitable and involve lots of professionals)
Aligns businesses to maximize transfers.
(technology transfer, knowledge transfer, capital transfer)
Is built next to eminent high schools.
(we recognize a bottom line where students can live and
learn productively in eHub)

18. Everything about eHub is
designated to steward and educate
students for their PRACTICAL SAKE
first, so mature they will be capable
to realize THEMSELVES global
issues and bring about CHANGES
by voluntarily tackling them head-on
or simply contributing to a HEALTHY
global ECONOMY without destroying
the environment.

19. What eHub looks like...

20. UNDERLYING MAGIC

21. + MAGIC ADDED

22. STUDY
PLAY
MUSIC
SLEEP EAT
DRINK

23. This 'life hexagon'...
Identifies all high school students' daily
activities/needs.
Implies a healthy lifestyle if following the
order of activities.
Is the basic based on which businesses
are allocated throughout 7 floors of eHub.

24. Product and service selection criteria is based on
THE LIFE HEXAGON
so that...
any product or service is
a complement to others,
not a substitute cannibalizing sales

25. ACTIVITIES &
METHODOLOGIES

26. First floor:
Food & Beverage + Merchandizing
(baguette sandwich, tea, coffee, board games, etc.)
Two lines of beverage, each serves a distinctive
consuming purpose — to get energized: e.g. Doppio
— to get calmed: e.g. Calm ™ Tea
Handheld game console— PSP, iPhone, DS, etc.
(put a stop to Internet game spree by encouraging
gamers to switch to this healthier alternative, which
allows multiplayer gaming and ebook reading)

27. Being an employee at eHub means...
“I’m glad you served me the cup
of coffee that helped me survive
the exam this morning.”
...and much more.

28. Second floor:
Day lodging: for students, especially at noon
(cheap, for a productive study mood in the afternoon)
Night lodging: for travelers, backpackers, transients
(open from 7PM to 7AM, daytime lockout is insisted)
Provide a good sleep against a fair price without all
hassle and add-ons, though night lodging is much
more expensive than day lodging.

29. Third floor:
Food & Beverage: for people coming to host or
attend events on top four floors
(connect generations — students and professionals)
Sparking conversation campaign with thought-
provoking quote as takeaway or conversation topic,
printed on paper cup sleeve
The campaign can be a good sports and boundless
source of inspiration to students preparing to tackle
TOEFL, SAT or admission essay questions!

30. Forth floor:
Conventional rooms for holding conference,
workshop, seminar
Rooms are periodically used to host events
and for hire on vacancy.
These events would provide students with
knowledge to bring about changes for a
better future.

31. So what knowledge are students gonna learn about?
Environmentalism
Cleantech
Green/sustainable business
Green jobs
and associated subjects
(policies, best-of-breed companies, etc.)

32. Fifth floor:
Study booths: a melting pot where students pay a
small fee to study or work on project with friend/tutor.
Advertisements, articles, and pictures are stuck all
over the walls. Popular and important ones find
themselves appear more often.
They act as both learning vehicle but also another
profit source.

33. Six floor:
Sixth floor is basically the same as the fifth, filled with
study booths. Moreover, it is the...
Headquarter of the mini think-tank, which siphons off
brightest faces among students (who have bought the
study booth service) to be knowledge workers.
These students are coached and supervised by an
advisory board.

34. A member of the mini think-tank should...
Work on projects/ideas, publish magazine.
(undergo a follow-up program first and progress under
the supervision of the advisory board)
Learn about and do research to improve every aspect
of eHub. (green building features, activities,
management methodologies, etc.)
Contests will determine individuals with ideas qualified
enough to present to companies/policymakers.

35. SO...

36. All these operations attribute to an...
— EHUB EXPERIENCE—
Socially
} responsibility
Economically
Environmentally
...which would rub off on students.

37. Speaking of which, we
forgot something.
eHub also is a...

38. GREEN BUILDING

39. passive stack ventilation
low VOC emission
fenestration
solar panels
steel appliances
vegetated green rooftop
passive solar design
green seal certification
thermal massing
low-flow water fixtures
bamboo flooring
albedos
solar tubes
double-glazing windows
energy-efficient appliances

40. Don't worry! We just deploy only
accouterments that can be sourced locally!

41. Top floor:
A multipurpose garden with pitched roof, on
which...
Solar panel arrays are installed on the side due
south (in case of locations in most countries) to
generate the most possible amount of electricity.
Green roof is set up on the other side, which helps
insulate the building, and reduce cooling requirement.

42. Review

43. Do we apply the same things
...NO
to eHub anywhere?

44. Most details and activities/methodologies
associated with eHub described in
my paper are to be applied to
the first eHub in
Vietnam
Because...
I am a Vietnamese.
I have lived in Vietnam for 18 years.
I know Vietnamese students need some extra dope.
It is a good start to adjust and extend eHub into the future.

45. FUTURE PROJECTS
FOR THE FIRST EHUB IN VIETNAM

46. Parent campaign
(educate parents to overlook students' personal
development, which also helps earn a parent-
backed customer base)
Tan Son Nhat Airport
(turn it into something like a Long Beach Airport
in California with arrays of solar panel so eHub
can source solar energy locally)
The Virgo Talk
(a talk show inviting affluent people who are free
of personal drive or interest to address
unproductive/unethical political/economic figures
in their community)

47. MONETIZATION
SUMMARY

48. - F&B
- Lodging
- Consultation*
- Merchandizing
- Conventional room
- Event (seminar, workshop, etc.)
- Field trip
- Advertisement*
- Project contract*
- Survey conduction*
- Cleantech procurement agency* (deferred)
- PR 3.0* (deferred)
- Virgo Talk (future) (*) Business-to-business

49. TEAM

50. Advisory board
Management
Mission Review Committee
Emerging Businesses Committee
The mini think-tank (deferred)

51. Projection & Timeline

52. START-UP--
-18 months
}
Raise fund
Found advisory board
-15 months
Contact school boards
{Found management
team
-6 months Finalize business plan
}
Pre-education
Pre-marketing
Grand Opening
Recruit & train staff
+5 months Launch the mini
{think-tank
} +15 months
National rollout
{
+24 months Regional rollout
when eHub has 20 stores and is present in 3 countries
IPO costs up to $2 mil

53. Having seen a
DOTCOM BOOM
in
1990s

54. A
GREEN BOOM
is speculated in
2010s

55. Only countries in ASIA, especially
EAST ASIA, need something like eHub.
And not all East Asian countries can
sustain eHub businesses.
First destinations should be Thailand,
Taiwan, Malaysia, Philippine, then India,
Australia, UAE, then China, Korea, Japan .

56. Before a regional rollout, the eHub image
should be well managed and translated as
an INTERNATIONAL ENTITY. Because,
when eHub is expanded to a country
more developed than Vietnam, people
there might scoff at it as an OUR-LITTLE-
AND-POOR-NEIGHBOR-based company.

57. As long as people involved in the
project keep in mind a Virgo Way—to
do the right and turn down the bad—
eHub would thrive.
김혜수씨위해

58. THANK YOU VERY MUCH
Please take a deeper look at eHub
by downloading my full paper at
http://tinyurl.com/anh-vo-pp.
Contact VOVIETANH@GMAIL.COM.