BootB Unlimited Creativity Crowdsourcing Experience 2010 01 20

1,275 views

Published on

Presentation given by Pier Ludovico Bancale, BootB, at "Crowdsourcing Experience: Logiche collaborative nell'Enterprise 2.0" event in IULM University

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,275
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
39
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Daniele, slides that follow are called ATL… So it is only the 1 st line included I the 2 following slides?
  • Daniele, slides that follow are called ATL… So it is only the 1 st line included I the 2 following slides?
  • BootB Unlimited Creativity Crowdsourcing Experience 2010 01 20

    1. 1. Crowdsourcing Experience IULM – Master in Tourism Management Milan – 20 I 2010
    2. 2. OUR website OUR marketplace
    3. 3. OUR mission Create Search By using crowdsourcing instead of traditional outsourcing in a borderless & meritocratic way. HOW ? Be THE Creative Engine If something exists we SEARCH. If not, need to CREATE
    4. 4. Problem Brand “ Limited Creativity” :( 1 Agency Contract 2 nd agency 3 rd agency 4 th agency Pitch 5 th agency
    5. 5. Solution
    6. 6. Solution BRANDS (buyers of creativity) 1
    7. 7. Solution BRANDS (buyers of creativity) Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :) 1
    8. 8. Solution CREATORS (Sellers of creativity) 2 BRANDS (buyers of creativity) Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :) 1
    9. 9. Solution BRANDS (buyers of creativity) Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :) 1 CREATORS (Sellers of creativity) Read the Briefs & post their creative proposals 2
    10. 10. Solution BRANDS (buyers of creativity) Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :) 1 CREATORS (Sellers of creativity) Read the Briefs & post their creative proposals 2 BRANDS Choose and buys the Best creativity 3
    11. 11. Solution CREATORS The Best receives the Budget appropriated by the Brand 4 “ Unlimited Creativity” ;) BRANDS (buyers of creativity) Write their creative Briefs on BootB.com that can be read from each corner of the planet (14 languages :) 1 CREATORS (Sellers of creativity) Read the Briefs & post their creative proposals 2 BRANDS Choose and buys the Best creativity 3
    12. 12. Recruit creative department ( From 143 countries :) ) > 18,000 - > 4 SEGMENTS 14% Creative Talents ( not leaving but loving creativity : ) ) 16% Agencies ( small to medium size ) 41% Professionals ( working in agencies ) 29% Freelancers ( living on their creative activity )
    13. 13. > 40% top professionals HOW? BootB targeted Professionals first. Professionals F r e e l a n c e r s C r e a t i v e T a l e n t s To reach all creatives around the Planet via gravity:
    14. 14. > 40% top professionals HOW? BootB targeted Professionals first. <ul><li>New York </li></ul><ul><li>Los Angeles </li></ul><ul><li>Mexico City </li></ul><ul><li>San Paulo </li></ul><ul><li>Buenos Aires </li></ul><ul><li>London </li></ul><ul><li>Madrid </li></ul><ul><li>Berlin </li></ul><ul><li>Paris </li></ul><ul><li>Milan </li></ul><ul><li>Cairo </li></ul><ul><li>Moscow </li></ul><ul><li>Kuala Lumpur </li></ul><ul><li>Jakarta </li></ul><ul><li>Mumbai </li></ul><ul><li>Shanghai </li></ul><ul><li>Tokyo </li></ul><ul><li>Sidney </li></ul>50 000 t-shirts distributed in front of the 324 top agencies in the world, in 18 cities: Front: Back: <ul><li>Crawl </li></ul><ul><li>or Fly? </li></ul>2. I create for no(l) one 3. Traditional Agencies
    15. 15. 14 Languages covering the vast majority of the Planet Platform with unlimited geographical coverage Really an unlimited territory where BootB can create! <ul><li>WESTERN </li></ul><ul><li>English </li></ul><ul><li>Spanish </li></ul><ul><li>Portuguese </li></ul><ul><li>French </li></ul><ul><li>German </li></ul><ul><li>Italian </li></ul><ul><li>Dutch </li></ul>EASTERN 8. Russian 9. Arabic 10. Hebrew 11. Chinese 12. Hindi 13. Indonesian 14, Japanese
    16. 16. A truly worldwide online marketplace CREATOR From From France Russia Auchan Italy Australia Disaronno Italy Ukraine Alpenliebe Italy Italy Grazia Kuwait Australia Eloquence BRAND Denmark Belgium Lego Switzerland Brazil Unicef UK Italy Clearasil Russia USA Abrau-Durso For Italy The Netherlands India China Dubai Worldwide Worldwide Worldwide Worldwide USA Italy Disney France Italy UK Buongiorno India USA Japan Playtex France Turkey China Koch Group Russia Italy Greece Memopal Worldwide UK Spain EMI Music Worldwide Switzerland Indonesia Creom Russia Italy Russia Bulgari Worldwide France Egypt CDP CIS
    17. 17. A truly worldwide online marketplace CREATOR From From France Russia Auchan Italy Australia Disaronno Italy Ukraine Alpenliebe Italy Italy Grazia Kuwait Australia Eloquence BRAND Denmark Belgium Lego Switzerland Brazil Unicef UK Italy Clearasil Russia USA Abrau-Durso For Italy The Netherlands India China Dubai Worldwide Worldwide Worldwide Worldwide USA Italy Disney France Italy UK Buongiorno India USA Japan Playtex France Turkey China Koch Group Russia Italy Greece Memopal Worldwide UK Spain EMI Music Worldwide Switzerland Indonesia Creom Russia Italy Russia Bulgari Worldwide France Egypt CDP CIS
    18. 18. ATL (mass) ADVERTISING <ul><li>Logo </li></ul><ul><li>Packaging </li></ul><ul><li>Graphic </li></ul><ul><li>POSM </li></ul><ul><li>Web </li></ul><ul><li>Industrial </li></ul><ul><li>Interior </li></ul><ul><li>Fashion </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Sales Promotions </li></ul><ul><li>PR </li></ul><ul><li>Events </li></ul>DESIGN <ul><li>TV </li></ul><ul><li>Web </li></ul><ul><li>Print </li></ul><ul><li>Outdoor </li></ul><ul><li>Radio </li></ul><ul><li>Cinema </li></ul>BTL (targeted) ADVERTISING <ul><li>Concepts </li></ul><ul><li>Naming </li></ul><ul><li>Entertainment </li></ul><ul><li>Multimedia </li></ul><ul><li>Viral Ad </li></ul><ul><li>Video </li></ul><ul><li>Photo </li></ul><ul><li>Illustration </li></ul>SPECIFIC CREATION 4 main categories : Why to use BootB: creative services For any marketing challenge where creativity is the key success factor
    19. 19. BETA Testing - key figures Pitches: 85 Creators > 18,000 From countries: 143 Total Pitched budget: $588,000 Average number of Solutions posted: 185 Average Pitch investment: $7,400 Growing Trend : Average number of Solutions kept ( in brief :) 27%
    20. 20. OUR creative process IN : 185 GOOD 50 OUT : 1 OUT : 1 GOOD 3 IN : 5-10 OFFLINE OUTSOURCING ONLINE CROWDSOURCING ( More probability to find the BIG IDEA :) )
    21. 21. Value proposition - Synthesis + Creative sources + Diversity + Speed - Costs + Flexibility 100 % ONLINE In synthesis : Bureaucracy Creativity
    22. 22. Creativity crowdsourcing: a web revolution Growth rate Life cicle Conditions for becoming a web revolution: <ul><li>“ Crisis” of the industry </li></ul>Web revolution <ul><ul><li>Market curve </li></ul></ul><ul><ul><li>Exponential growth </li></ul></ul>Creativity Crowdsourcing: BootB RESULT: Paradigm shift !     <ul><li>First move advantage </li></ul><ul><li>ONline superior efficiency </li></ul><ul><li>Marketplace potential </li></ul>Creativity crowdsourcing: BootB New Paradigm Search Engine: Google Social Network: Facebook Auctions: Ebay Online Videos: YouTube e-commerce: Amazon Tourism: Expedia Web Mail/ Portal: Yahoo
    23. 23. Ready 2 hear your questions [ pl.bancale @ BootB.com ] ! & ? Thanks for the attention ? !

    ×