How to avoid crappy presentations                                                                   Mark Masterson        ...
Goals and Assumptions•   Goals     – Define a blahblah blah roadmap that:          • Is easy for sales, marketing, and our...
Mark Masterson | http://twitter.com/mastermark
Mark Masterson | http://twitter.com/mastermark
Mark Masterson | http://twitter.com/mastermark
Mark Masterson | http://twitter.com/mastermark
Mark Masterson | http://twitter.com/mastermark
Mark Masterson | http://twitter.com/mastermark
Mark Masterson | http://twitter.com/mastermark
Mark Masterson | http://twitter.com/mastermark
Mark Masterson | http://twitter.com/mastermark
Mark Masterson | http://twitter.com/mastermark
Mark Masterson | http://twitter.com/mastermark
Mark Masterson | http://twitter.com/mastermark
Mark Masterson | http://twitter.com/mastermark
Mark Masterson | http://twitter.com/mastermark
Mark Masterson | http://twitter.com/mastermark
Mark Masterson | http://twitter.com/mastermark
Mark Masterson | http://twitter.com/mastermark
Mark Masterson | http://twitter.com/mastermark
Mark Masterson | http://twitter.com/mastermark
Mark Masterson | http://twitter.com/mastermark
Mark Masterson | http://twitter.com/mastermark
Mark Masterson | http://twitter.com/mastermark
Mark Masterson | http://twitter.com/mastermark
Don’t Do This!•   Goals     – Define a blahblah blah roadmap that:          • Is easy for sales, marketing, and our client...
But if you must do text…Mark Masterson | http://twitter.com/mastermark
Do this instead.Mark Masterson | http://twitter.com/mastermark
BreakMark Masterson | http://twitter.com/mastermark
BigMark Masterson | http://twitter.com/mastermark
TextMark Masterson | http://twitter.com/mastermark
UpMark Masterson | http://twitter.com/mastermark
Don’t. Read. Slides.Mark Masterson | http://twitter.com/mastermark
Scene from Monty Python and the Holy Grail Copyright ® 2000-2009 New Media Broadcasting Company, Inc. All Rights Reserved....
Mark Masterson | http://twitter.com/mastermark
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How to avoid crappy presentations

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See the soundtrack to this @ http://youtu.be/qimnUzkfbYY

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  • Some of the things I’m suggesting here are really hard. Exposing back office people directly to the market via Twitter – whoa, SEC event, not good! Peer investment markets like Kickstarter are chaotic, risky and largely unregulated – sounds like just the thing for the battle scarred veterans of 2008. And figuring out how to be the bank that cracks the “we’ll store your identity assets for you” idea is a problem that many feel is going to be about as easy as finding the Holy Grail. But, on the other hand, when your arm’s off (when things undeniably change radically around you), denying it – asserting “it’s just a flesh wound” – is unlikely to lead to victory.
  • How to avoid crappy presentations

    1. 1. How to avoid crappy presentations Mark Masterson Innovation Lead, Some Part of CSC December 2012CSC Proprietary and Confidential
    2. 2. Goals and Assumptions• Goals – Define a blahblah blah roadmap that: • Is easy for sales, marketing, and our clients to understand and adopt • Supports clear and concise scenarios • Generates near-term opportunities, TCV and IYR • Leverages strategic offerings for: blah, blah, and blah• Assumptions – Initial target audience • 20 to 25 named existing ITO accounts – Approach • Each account will require a blahblah approach that is tailored to their unique challenges • We’ll leverage what we’ve learned to formulate a new sales model that incorporates: – Proven demand generation model – A standardized approach to blahblah adoption for key standardized offerings including: » Blahblah, blah and blah• This is crap. Mark Masterson | http://twitter.com/mastermark
    3. 3. Mark Masterson | http://twitter.com/mastermark
    4. 4. Mark Masterson | http://twitter.com/mastermark
    5. 5. Mark Masterson | http://twitter.com/mastermark
    6. 6. Mark Masterson | http://twitter.com/mastermark
    7. 7. Mark Masterson | http://twitter.com/mastermark
    8. 8. Mark Masterson | http://twitter.com/mastermark
    9. 9. Mark Masterson | http://twitter.com/mastermark
    10. 10. Mark Masterson | http://twitter.com/mastermark
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    12. 12. Mark Masterson | http://twitter.com/mastermark
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    20. 20. Mark Masterson | http://twitter.com/mastermark
    21. 21. Mark Masterson | http://twitter.com/mastermark
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    23. 23. Mark Masterson | http://twitter.com/mastermark
    24. 24. Mark Masterson | http://twitter.com/mastermark
    25. 25. Mark Masterson | http://twitter.com/mastermark
    26. 26. Don’t Do This!• Goals – Define a blahblah blah roadmap that: • Is easy for sales, marketing, and our clients to understand and adopt • Supports clear and concise scenarios • Generates near-term opportunities, TCV and IYR • Leverages strategic offerings for: blah, blah, and blah• Assumptions – Initial target audience • 20 to 25 named existing ITO accounts – Approach • Each account will require a blahblah approach that is tailored to their unique challenges • We’ll leverage what we’ve learned to formulate a new sales model that incorporates: – Proven demand generation model – A standardized approach to blahblah adoption for key standardized offerings including: » Blahblah, blah and blah• WARNING: If a listener rolls a natural 20 while you’re reading one of these out loud, Cthulhu will come and eat your soul. Mark Masterson | http://twitter.com/mastermark
    27. 27. But if you must do text…Mark Masterson | http://twitter.com/mastermark
    28. 28. Do this instead.Mark Masterson | http://twitter.com/mastermark
    29. 29. BreakMark Masterson | http://twitter.com/mastermark
    30. 30. BigMark Masterson | http://twitter.com/mastermark
    31. 31. TextMark Masterson | http://twitter.com/mastermark
    32. 32. UpMark Masterson | http://twitter.com/mastermark
    33. 33. Don’t. Read. Slides.Mark Masterson | http://twitter.com/mastermark
    34. 34. Scene from Monty Python and the Holy Grail Copyright ® 2000-2009 New Media Broadcasting Company, Inc. All Rights Reserved. http://pythonline.com/Mark Masterson | http://twitter.com/mastermark
    35. 35. Mark Masterson | http://twitter.com/mastermark

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