Social Media Basics


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Social Media Basics

  1. 1. Social Media – the basics<br />
  2. 2. Social Media – the Remedial basics<br />
  3. 3. Social Media – the Remedial basics<br />
  4. 4. The premise of social mediamarketing and PR is engaging the consumer in conversation in a way that provides mutual benefit.From:Marketing Sherpa2009 Social Media and PR Benchmark Guide<br />
  5. 5. What are your options?• Facebook• Twitter• Linkedin• YouTube• Slideshare<br />
  6. 6. Start with one<br />
  7. 7. Engage<br />
  8. 8. Engage,Share<br />
  9. 9. Engage, Share,Support<br />
  10. 10. Engage,Share, Support & then<br />
  11. 11. Engage,Share, Support & then promote<br />
  12. 12. Start with one<br />
  13. 13. Facebook <br />
  14. 14.
  15. 15. Fill out the form<br />
  16. 16. Barbara <br />Derosa<br /><br />********<br />
  17. 17. Fill out the formCheck Email &Open the Confirmation Emailfrom Facebook<br />
  18. 18. Fill out the formOpen the Confirmation EmailClick the link in the email<br />
  19. 19. Search for Friends Update Profile (if you wish)Change Privacy Settings <br />
  20. 20. Search for Friends Update Profile (if you wish)Change Privacy Settings <br />
  21. 21. How to create a Facebook page for your business. <br />
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  23. 23.
  24. 24. Choose from the drop down<br />
  25. 25. Name your page<br />
  26. 26. Check off that you are official<br />
  27. 27. Click Create<br />
  28. 28. Select already have an account<br />
  29. 29. Select edit page<br />
  30. 30. This is your page’s Control Panel<br />
  31. 31. Select edit<br />Under Settings<br />
  32. 32. Select Published<br />Click Save Changes<br />
  33. 33. How to Tweet<br />
  34. 34. How to Tweet<br />
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  40. 40. Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).From:Wikipedia<br />
  41. 41. It’s Easy to Tweet!<br />Just click on "Home" to come back to your account homepage. Enter into the text box the message you'd like to convey. Then click "update."<br />
  42. 42. Deleting a Tweet<br /><ul><li>To delete a tweet after you've added one just click on the little garbage can next to the tweet.
  43. 43. Note: Deleting a tweet does not guarantee the entry will be permanently removed from the web. Many other sites will likely archive your tweet (Google, among others). If you're unsure about a tweet, best not to send it than to remove it later.</li></li></ul><li>Twitter Vocabulary: RT or Retweet<br /><ul><li>RT stands for "Retweet" which allows you to copy what someone else said.
  44. 44. You simply type "RT @" + @WallachJewelers [the user you are retweeting] + [the comment you are retweeting].</li></li></ul><li>RT @Instyle we’re mad about hoop earrings<br />
  45. 45. Twitter Vocabulary: @<br /><ul><li>Using the @ symbol is how you send a message to a specific person within a tweet</li></li></ul><li>Twitter Vocabulary: @<br /><ul><li>Using the @ sign before someone's name will also create a link to their profile.
  46. 46. Note that the @ sign is not for private messaging - that is what the next symbol, DM, is for..</li></li></ul><li>Twitter Vocabulary: @<br /><ul><li>If someone tweets a message and uses the @ sign in front of your name, it will show up in your @Replies in your sidebar.</li></li></ul><li>Twitter Vocabulary: DM<br /><ul><li>DM: Stands for "Direct Messaging." This is the only way to send a private message to a specific user. But you must be followed by the person in order to direct message them.
  47. 47. Click on the Direct Messages link in your side bar. Select the person from the drop down box that you want to follow. Write a message and then click "send.“
  48. 48. Note: You can also send a direct message from you home page by using the following in your "What are you doing?" box: D @ [username] + [message]</li></li></ul><li><br /><ul><li> is one way to shorten the number of characters of your tweet if you want to include a link. It takes an existing web address and makes it shorter.
  49. 49. Copy and paste the address of the webpage that you want to send your followers to.
  50. 50. Go to and paste the link in the box (see below).
  51. 51. Click "Shorten.“
  52. 52. Your short link has been created and can now be used in your tweets. In this case it is (
  53. 53. also provides stats on your link.</li></li></ul><li>Signing up for<br /><ul><li> allows users to track their links. New users need to create an account. To create a account, simply go to and select "sign up". Fill out the username, email and password for your account, and you will immediately be prompted to start shortening and tracking your links.
  54. 54. will not prompt you to confirm your account with an email. Instead, you will be able to paste a link in the box to shorten it. Immediately to the right, you will be given an option to "search" your link history, which will allow you to learn more statistics about the link you are using.</li></li></ul><li>Signing up for<br /><ul><li>Tracking stats are available after users shorten their long links with by clicking on the “Info+” link on, or just adding a “+” sign to the end of any link (for example,</li></li></ul><li>Example of use<br /><ul><li>Once you have your shortened link you can copy and paste it into your tweet.
  55. 55. use to shorten a link in tweet. Clicking on the link will take the user to another URL with a picture.</li></li></ul><li>How to Follow<br /><ul><li>To follow a user means that you will receive a user's updates on your page and/or mobile device if you choose.
  56. 56. To follow a user search for the user here. Once you get to their page, you can click on the "Follow" button, shown to the side.
  57. 57. From your home page, click on "following" and you'll see the new addition.</li></li></ul><li>To ‘Unfollow’ a User<br /><ul><li>To unfollow a user, click on the "following" link on your homepage. Click on the box next to who you want to stop following. Select Unfollow [user].
  58. 58. This will remove this user from your list of those you follow.</li></li></ul><li>Using Hashtags<br /><ul><li>What is a hashtag?
  59. 59. A hashtag is simply a mechanism for tagging tweets.
  60. 60. A hashtag is created by adding the pound sign (#) to a keyword or a key phrase (IJO DC), the end result being #IJODC</li></li></ul><li>Using Hashtags<br /><ul><li>Searching with Hashtags
  61. 61. Type "" into your browser. Type in #IJODC and click Search.
  62. 62. You will now see a list of all the tweets that include this hashtag. If you want to tweet about IJO with users who have this interest, it would be wise to use the hashtag #IJO in your message.</li></li></ul><li>Hashtags: Things to keep in mind<br /><ul><li>Hashtags are included in the character count (140) and so should be succinct. Pick the hashtag that is most relevant to your tweet. For example, #IJODC is used to talk about this show.
  63. 63. It is not necessary to tag every single tweet.</li></li></ul><li>Social Media – the basics<br />