19 web analytics_roll_up_reporting

425 views

Published on

Web analytics in small bites. A 1 minute video on setting up roll-up accounts for your many websites using Google Analytics.

Published in: Self Improvement
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
425
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

19 web analytics_roll_up_reporting

  1. 1. Google Analytics Intro - Accounts Roll-up Reporting
  2. 2. <ul><li>Roll-up Reporting </li></ul><ul><li>Roll-up Reporting is not a standard feature of Google Analytics. </li></ul><ul><li>1. It involves a little extra coding that can allow you to have: </li></ul><ul><ul><li>Stand-alone reports for specific websites. </li></ul></ul><ul><ul><li>Roll-up report to provide a global overview. </li></ul></ul>Roll-up Reporting 1
  3. 3. Aggregate Data Having a single &quot;all-encompassing&quot; Google Analytics account with data from all websites aggregated together provides a Roll-up Report . The concept is simple: 1.  Create a GA Overall account. 2.  Add a _trackPageview entry for the GA Overall  account to the existing Async on all pages. Roll-up Reporting 1 2
  4. 4. Profiles will be more than effective for the majority of websites / companies. Applying filters to profiles can allow you to obtain what you need for all of your reporting needs. The example of Roll-up Reports comes into play for larger Enterprise companies that are focused on data integrity across all scopes of their business. E-commerce Tracking needs to be considered as well with this approach Roll-up Reporting
  5. 5. GOOGLE ANALYTICS INTRO - Accounts Today we covered: Roll-up Reporting Contact me for more information on any item in the series . [email_address]

×