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AVVID                               Architecture for Voice,                               Video, Integrated Data          ...
Agenda• Market Trends• Cisco AVVID Architecture• Applications• Customer Contact• AVVID Architecture Benefits     Cisco Sys...
Market Trends© 1999, Cisco Systems, Inc.                   3
Today’s Networks• Separate infrastructures for data, voice, and video• Application integration difficult• Voice network no...
The Network Power Shift              40              35    Data Channels                    Voice Channels              30...
Internet Ecosystem    New World Architecture—HighlyAdaptive, Open, Scalable, and Converged                                ...
Cisco AVVID FrameworkThe Cisco Architecture for Voice,Video and Integrated Data (AVVID)enables an enterprise to converge  ...
Cisco AVVID                              Architecture© 1999, Cisco Systems, Inc.                  8
AVVIDCisco Systems AVVID Architecture – Massimo Gentili, May 2001                                                         ...
Cisco AVVID—      An End-to-End ArchitectureClients                  Infrastructure                                       ...
AVVID Architecture &                    Components               Collaboration                                            ...
Cisco AVVID               • Voice over IP Technologies               • Cisco IP Telephony and                 Applications...
What is Voice over IP (VoIP)?• Long distance phone-to-phone or fax-to-fax calls over a data network (Intranet) rather than...
Voice over IP Applications• Toll bypass   Most common application• PBX extension   Extends services to off premise• H.323 ...
Campus Network         PBX                                                                     Voice                      ...
VoIP Enabled Network         PBX                                        PBX                                               ...
Cisco AVVID               • Voice over IP Technologies               • Cisco IP Telephony and                 Applications...
A closer Look:       The Classic PBX Architecture  PBX Functionality Breaks Down Into Four Categories                     ...
A closer Look:             IP Telephony Architecture        IP Telephony replaces PBX Architecture                        ...
Multiservice Network: VoIP & IP          Telephony solutions Co-existing     Application                         Cisco    ...
Migration Path to AVVIDTraditional Telephone System                                                                   Inte...
Step 1  PBX connected to the router PBX                                                       PBX                         ...
Step 2Migration to Cisco Call Manager PBX                                                       PBX                       ...
Step 3Full Migration to Cisco Call Manager   PBX                                                       PBX                ...
Step 4               Removal of PBX                             PSTNRouter                                                ...
Multiservice Network:              IP Telephony Solution                                                                  ...
Cisco CallManager 3.0• Call processing intelligence  for IP telephony• High availability• Highly scalable• Standard HTML a...
Hardware      Cisco Multi-Service Access Platforms• Maximum investment protection,  scalability, and flexibility  Six Majo...
Gateway and Voice Services Modules              for the      Catalyst 4000 and 6000                                       ...
Catalyst Switch <-> Phone                 Interaction                   1. Phone Discovery                   2. Provide Po...
Distributed and Scalable                Architecture• Each Call Manager  supports up to 2500 IP  Phones• A cluster support...
QoS          What about the   Quality of Service ofVoice Packets Technologies?    Cisco Systems AVVID Architecture – Massi...
Application Voice Quality    Only Level Possible          in a PBX                                                        ...
AVVID QoS ObjectivesTo be able to design and implement anAVVID infrastructure that can guarantee   voice quality while ena...
3 Steps for CoS/QoS                ImplementationClassification – Marking the packet with a specific priority denoting a r...
Low-Latency Queuing       VoIP    1      1                    Router                                                      ...
Quality of Service   “Protecting Voice from Data AND Voice”  “Ensuring on a call by call basis, before call   establishmen...
Applications© 1999, Cisco Systems, Inc.                  38
Cisco AVVID Applications   Cisco Systems AVVID Architecture – Massimo Gentili, May 2001                                   ...
Open, Standards-BasedApplication                                                       Legacy Servers                     ...
Open System Applications—  New World Ecosystem                 Application                 Servers                        ...
Cisco IP Phones• Introducing the newest members  Cisco IP Phone 7910  Cisco IP Phone 7940  Cisco IP Phone 7960  Cisco IP C...
Individual ProductivityIP 7960 Display Applications                                                    IP Telephony Applia...
Cisco WebAttendant Console                                  Drag and Drop transfers                                  Keybo...
Cisco IP SoftPhoneWindows IP phone client for CallManager 3.0Standards based: TAPI, DirectXMedia and LDAP       Cisco Syst...
Schedule or view meetings….    Cisco Systems AVVID Architecture – Massimo Gentili, May 2001                               ...
Join voice and data conferences      Cisco Systems AVVID Architecture – Massimo Gentili, May 2001                         ...
Defining           Unified Messaging• Unified Messaging refers to the user  experience of having every voice, fax, and e- ...
Unified Messaging                      Employee productivity                      • Message access anywhere, any way, anyt...
Videoconferencing Applications• Distance education• Business meetings• Customer service• Human resources• Corporate  commu...
Top Business Applications• E-Learning  Online training  Distance learning• Business Meetings• Corporate  Communications• B...
Cisco Video Solutions   Cisco IP/VC                                   Cisco IP/TVVideoconferencing                        ...
H.323 Client SystemsCisco IP/VC Family Supports H.323 Compliant Endpoints            Cisco Systems AVVID Architecture – Ma...
Cisco IP/TV Viewer for E-Learning   Web-BasedTraining Materials                              Presentation                 ...
Customer Contact© 1999, Cisco Systems, Inc.       55
Evolution of Customer Contact Network Percent             IntelligentAllocation          Call Routing                  Net...
Today, CustomerCommunications is Ad Hoc                                                  Silos                            ...
Business Impact from Fragmented Channel                  ProcessesInadequate customer segmentation   • Customers treated e...
E-Business is Reconstructing the         Contact Center                                   Transact      Service           ...
Cisco Intelligent Contact Management
Technology Alliances     Carriers           IVR               CRM                  ACD           Call Blending         WFM...
Cisco’s Internal ICM Deployment                                       Stockley                                       Park,...
AVVID Architecture                  Benefits© 1999, Cisco Systems, Inc.        63
Cisco Systems Worldwide                  IP Telephony deployment                                                          ...
Converged Network:          Cost SavingsCost Savings:     Reduced telecom staff costs     Reduced maintenance costs: No PB...
Why AVVID ?• Single network reduces TCO.• High scalability and availability  supports all enterprise  organisations.• Migr...
VoIP Enterprise Adoption• Cisco shipping >1000 IP Phones per day• Deployments range from 10 – 13,000 seats• Over a million...
British Telecom, Bell Canada and       SBC - Cisco AVVID solutions• Major carriers now offering Cisco AVVID  as leading Vo...
Recap• Market Trends• Cisco AVVID Architecture• Applications• Customer Contact• AVVID Architecture Benefits     Cisco Syst...
Questions ?   Thank You!                  Massimo GentiliEMEA Global Accounts, Sales Manager  Cisco Systems AVVID Architec...
Cisco Systems AVVID Architecture (2001)
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Cisco Systems AVVID Architecture (2001)

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This presentation on Cisco Systems AVVID Architecture was delivered by Massimo Gentili, Global Account Sales Manager, in May 2001, to pitch the full solution at the EMEA Hq. of global accounts such as Toyota, FedEx, Procter & Gamble, ADP, Microsoft and the United Nations.

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Cisco Systems AVVID Architecture (2001)

  1. 1. AVVID Architecture for Voice, Video, Integrated Data Massimo Gentili EMEA Global Accounts, Sales Manager© 1999, Cisco Systems, Inc. 1
  2. 2. Agenda• Market Trends• Cisco AVVID Architecture• Applications• Customer Contact• AVVID Architecture Benefits Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 2
  3. 3. Market Trends© 1999, Cisco Systems, Inc. 3
  4. 4. Today’s Networks• Separate infrastructures for data, voice, and video• Application integration difficult• Voice network not designed to handle future converged data, voice, and video demands Cable DSL PBX Dial Desktop Video Voice Mail E-Mail Web Voice E-Commerce Circuits TDM SNA IP H.323 Extranet H.320 ISDN Video Room-Based Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 4
  5. 5. The Network Power Shift 40 35 Data Channels Voice Channels 30 (Millions) DS0s 25 20 15 10 5 0 1997 1998 1999 2000 2001 2002Source: Dataquest, 1999 Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 5
  6. 6. Internet Ecosystem New World Architecture—HighlyAdaptive, Open, Scalable, and Converged DSL Internet Call Cable Center IP Phone E-Mail Web E-Commerce Dial Data Network PBX IP Extranet Packetized ISDN Video Voice Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 6
  7. 7. Cisco AVVID FrameworkThe Cisco Architecture for Voice,Video and Integrated Data (AVVID)enables an enterprise to converge both voice and video onto a data infrastructure. Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 7
  8. 8. Cisco AVVID Architecture© 1999, Cisco Systems, Inc. 8
  9. 9. AVVIDCisco Systems AVVID Architecture – Massimo Gentili, May 2001 9
  10. 10. Cisco AVVID— An End-to-End ArchitectureClients Infrastructure Applications ICE SUP SERV POR T Cisco IP Fabric Internet Application Directory CallManager Technologies Servers Server Management Calendar Message Directory SoftPhone Policy Server Servers Network Services Message Telephony Server Application Servers Paging Directory Video Server Servers Platforms Content Content Server Gateway Switch Router ServersPCs IP Phones • Distributed • Open • Adaptive • Manageable Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 10
  11. 11. AVVID Architecture & Components Collaboration IP IVR, IP AA Intelligent Apps Engine ContactApplications Cisco ICM Manager Unified Messaging Call Call Manager Processing Directory PSTN • PSTN Gateways IP • Analog Phone SupportInfrastructure Network • DSP Farms Clients IP SoftPhone The World Is Now Global—All Apps Must Traverse Time and Distance Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 11
  12. 12. Cisco AVVID • Voice over IP Technologies • Cisco IP Telephony and ApplicationsCisco Systems AVVID Architecture – Massimo Gentili, May 2001 12
  13. 13. What is Voice over IP (VoIP)?• Long distance phone-to-phone or fax-to-fax calls over a data network (Intranet) rather than the Public Switched Telephone Network (PSTN)• Carrier class voice quality• Gateways enable traffic to be passed between networks PSTN Class 5 London Packet/Cell New York V Network V Class 5 PSTN Domestic or International Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 13
  14. 14. Voice over IP Applications• Toll bypass Most common application• PBX extension Extends services to off premise• H.323 interoperability (VoIP) Supports voice-enabled PC applications Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 14
  15. 15. Campus Network PBX Voice PBX PSTN Cisco 2600 Data Cisco 3640 Campus Learning CentreRemote Campus Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 15
  16. 16. VoIP Enabled Network PBX PBX PSTN Toll Saving PBX Cisco 2600 Extension Cisco 3640 interoperability Learning Campus CentreRemote Campus Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 16
  17. 17. Cisco AVVID • Voice over IP Technologies • Cisco IP Telephony and ApplicationsCisco Systems AVVID Architecture – Massimo Gentili, May 2001 17
  18. 18. A closer Look: The Classic PBX Architecture PBX Functionality Breaks Down Into Four Categories Call Processing Line Connections Switching TiePBX Phones Line Trunk Connections PSTN Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 18
  19. 19. A closer Look: IP Telephony Architecture IP Telephony replaces PBX Architecture MCS 7800 Call Series Server Processing Ethernet Line Connections LAN Switch SwitchingIP Phones/Softphone Voice Enabled Clients Trunk Router or Gateway Connections Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 19
  20. 20. Multiservice Network: VoIP & IP Telephony solutions Co-existing Application Cisco Servers Directory Server PSTN Gateway CallManager QoS Enabled Catalyst® Switch Voice-Enabled IP RouterCisco IP Phones PBX • Can co-exist alongside existing PBX • Enables deployment anywhere in network • Automatic Moves/Adds/Changes • More cost-effective • Easier administration ($) • Toll Savings across network ($) Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 20
  21. 21. Migration Path to AVVIDTraditional Telephone System Integration of the 2 SeparateData communication Network Networks AVVID: Four Steps to VoIP Solution Migrate to AVVID AVVID: AVVID Architecture & IP Telephony IP Applications Solution Enabled Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 21
  22. 22. Step 1 PBX connected to the router PBX PBX PSTNRouter Router IP Network Toll Bypass Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 22
  23. 23. Step 2Migration to Cisco Call Manager PBX PBX PSTNRouter IP Network Router Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 23
  24. 24. Step 3Full Migration to Cisco Call Manager PBX PBX PSTN Router Router IP Network Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 24
  25. 25. Step 4 Removal of PBX PSTNRouter Router IP Network Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 25
  26. 26. Multiservice Network: IP Telephony Solution CallManagerCallManager PSTN CallManager IP Network CallManager Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 26
  27. 27. Cisco CallManager 3.0• Call processing intelligence for IP telephony• High availability• Highly scalable• Standard HTML access for installation, configuration, and management• Supports Cisco’s and third party applications such as Unified Messaging MCS-7835-1000 ICS 7750 MCS-7825-800 Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 27
  28. 28. Hardware Cisco Multi-Service Access Platforms• Maximum investment protection, scalability, and flexibility Six Major Platforms Over 60 shared Network Modules, WAN Interface Cards, Voice Interface Cards• Broadest Multi-Service capability in the industry Data, Voice, Video, Dial, VPN, Cisco 3660 Frame Relay and ATM support Cisco 2600 Cisco 3640 Cisco 3620 Cisco MC3810 Cisco 1750 VG 200 Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 28
  29. 29. Gateway and Voice Services Modules for the Catalyst 4000 and 6000 • Catalyst 3500 PWR Inline power • Catalyst 4000 Voice Gateway Inline power + Power entry module • Catalyst 6000 Powered Ethernet Module (all new ethernet modules Voice READY!) DSP Farm module Voice Gateway module FXS module Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 29
  30. 30. Catalyst Switch <-> Phone Interaction 1. Phone Discovery 2. Provide Power 3. Provide VLAN 4. DHCP (get IP addr)Step 1: Using Phone Discovery feature, Catalyst switch with Inline Power Blade ‘discovers’ connected phone.Step 2: Catalyst switch provides inline power.Step 3: Switch provides VLAN information to the phone.Step 4: Phone sends DHCP request on its own VLAN. After receiving IP address, it downloads configuration from the TFTP server and registers with CallManager. Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 30
  31. 31. Distributed and Scalable Architecture• Each Call Manager supports up to 2500 IP Phones• A cluster supports up to 5 CallManagers with complete feature TRANSPARENCY• A cluster supports up to 10 000 IP Phones• A network supports as many clusters as up to 100 000 IP Phones ! Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 31
  32. 32. QoS What about the Quality of Service ofVoice Packets Technologies? Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 32
  33. 33. Application Voice Quality Only Level Possible in a PBX Wideband PSTN/PBX G.722 G.729a G.711 64-256kG.723.1 8k 6.3k 64k Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 33
  34. 34. AVVID QoS ObjectivesTo be able to design and implement anAVVID infrastructure that can guarantee voice quality while enabling video conferencing, streaming video and mission critical data applications Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 34
  35. 35. 3 Steps for CoS/QoS ImplementationClassification – Marking the packet with a specific priority denoting a requirement for special service from the network.Scheduling – Assigning packets to one of multiple queues (based on Classification) for expedited treatment through the network.Provisioning – Accurately calculating the required bandwidth for all application and element overhead. Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 35
  36. 36. Low-Latency Queuing VoIP 1 1 Router V V V 3 2 2 1 1 1 SNA 2 2Data 3 3 3 3 Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 36
  37. 37. Quality of Service “Protecting Voice from Data AND Voice” “Ensuring on a call by call basis, before call establishment, that Network resources areavailable to guarantee QoS to the new call while still providing QoS to pre-established calls” Example: WAN Bandwidth Can Only Support 2 Calls What Happens when 3rd Call Attempted? Call #1 PBX PBX Call #2 VoIP Data Call #3 Network Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 37
  38. 38. Applications© 1999, Cisco Systems, Inc. 38
  39. 39. Cisco AVVID Applications Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 39
  40. 40. Open, Standards-BasedApplication Legacy Servers Cisco PBX Directory Server PSTN CallManager Gateway QoS Enabled Catalyst Switch IPCisco IP Phones Voice-Enabled Router Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 40
  41. 41. Open System Applications— New World Ecosystem Application Servers PSTN CallManager Gateway QoS Enabled Catalyst Switch IP Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 41
  42. 42. Cisco IP Phones• Introducing the newest members Cisco IP Phone 7910 Cisco IP Phone 7940 Cisco IP Phone 7960 Cisco IP Conference Station 7935 Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 42
  43. 43. Individual ProductivityIP 7960 Display Applications IP Telephony Appliance - Corporate directory integration via LDAP - Web site integration via XML - Personalized menu’s via softkeys Extensible interface with IP services offers clear differentiation to PBX connected devices Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 * 43
  44. 44. Cisco WebAttendant Console Drag and Drop transfers Keyboard shortcuts for speedy processing Predictive filters for fast transfers BLF (Busy Lamp Field) status for IP Telephony network DSS (Direct Station Select) functionality Can be paired with touch screen for increased flexibility Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 44
  45. 45. Cisco IP SoftPhoneWindows IP phone client for CallManager 3.0Standards based: TAPI, DirectXMedia and LDAP Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 45
  46. 46. Schedule or view meetings…. Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 46
  47. 47. Join voice and data conferences Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 47
  48. 48. Defining Unified Messaging• Unified Messaging refers to the user experience of having every voice, fax, and e- mail message delivered to a single inbox• Integrated Messaging—separate stores and directories on the back end• True Unified Messaging—single message store and directory on the back end Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 48
  49. 49. Unified Messaging Employee productivity • Message access anywhere, any way, anytime • One-stop message management • Easy prioritization and foldering of all messages by userCustomer satisfaction• Increases speed and quality of responses to all types of communication• Allows for flexible communication flow Cost reductions • Moves/adds/changes are simpler and faster • Single infrastructure to manage and maintain • Single transport infrastructure for all media: Data/voice/video Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 49
  50. 50. Videoconferencing Applications• Distance education• Business meetings• Customer service• Human resources• Corporate communication Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 50
  51. 51. Top Business Applications• E-Learning Online training Distance learning• Business Meetings• Corporate Communications• Business TV Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 51
  52. 52. Cisco Video Solutions Cisco IP/VC Cisco IP/TVVideoconferencing Streaming Video Family Family Interactive Video Video Broadcasting Communications and Video on Demand Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 52
  53. 53. H.323 Client SystemsCisco IP/VC Family Supports H.323 Compliant Endpoints Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 53
  54. 54. Cisco IP/TV Viewer for E-Learning Web-BasedTraining Materials Presentation Synchronized to Slides Web Presenter Runs IP/TV VideoEmbed the IP/TV Plug-in and Web Pages at the Same Time into Your Web Page Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 54
  55. 55. Customer Contact© 1999, Cisco Systems, Inc. 55
  56. 56. Evolution of Customer Contact Network Percent IntelligentAllocation Call Routing Network-to- Desktop CTI e-Commerce & Web-based Customer Service Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 56
  57. 57. Today, CustomerCommunications is Ad Hoc Silos • Lines of business • Functional Groups • Customer Channel Results • Fragmented service • Inconsistent messages • Missed opportunities • Inefficient processes Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 57
  58. 58. Business Impact from Fragmented Channel ProcessesInadequate customer segmentation • Customers treated equally without regard to relative value • Lack of appropriate service and support leads to lost customersContact channels operate uniquely • Business processes designed around single contact channels • Confused customer ownershipPerformance metrics not consistent across all customercontact channels • Silo technologies prohibit single view of customer • Complexity of technical architectures difficult to maintain Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 58
  59. 59. E-Business is Reconstructing the Contact Center Transact Service Acq- uire Customer Internet Extranet Care Life Retain CycleCustomer Partner Target Grow e-Sales Mgmt. e-Learning e-Fulfillment e-Communities e-Marketing e-Commerce e-Service and e-Marketplaces Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 59
  60. 60. Cisco Intelligent Contact Management
  61. 61. Technology Alliances Carriers IVR CRM ACD Call Blending WFMAT&T Argos Chordiant Alcatel Davox Blue PumpkinAT&T Canada AT&T Infoworx Clarify Aspect Melita TCSAUCS Brite Davox/ Avaya EISBell South Edify Answersoft EricssonBT Cisco IP IVR E- Loyalty NECCable & Conversant HP CCM NortelWireless IMA IBM DirecTalk RockwellConcert Kana/Silknet InterVoice SiemensEnergis Octane Microlog Open CSTAFrance OracleTelecom Periphonics Telera PegasystemsMCI Virtual Hold RemedyOptus Voicetek SiebelSprint VantiveStentorTelecomNew Zealand Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 61
  62. 62. Cisco’s Internal ICM Deployment Stockley Park, UK BrusselsSalt Lake City Amsterdam - (Antares, Pegasus) Clipper Africa RTP JacksonvilleSan Jose Orlando Cisco Locations Sharing Calls ICM Outsource Locations Sydney Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 62
  63. 63. AVVID Architecture Benefits© 1999, Cisco Systems, Inc. 63
  64. 64. Cisco Systems Worldwide IP Telephony deployment Gothenburg, OsloStatus: October, 2000 Stockley Park London Helsinki, Copenhagen Toronto City Brussels (*) Gland Amsterdam (*) (Antares, Pegasus) Paris Istanbul Lisbon Mannheim, Munich New Luxembourg Beijing York Athens Riyadh (*) RTP (*) Tokyo (*) Barcelona San Jose Singapore (*) Dallas New Delhi Adelaide Auckland Tech Trial (*) Production Bryanston, South Africa Melbourne Wellington Sydney 13,000+ Seats deployed at more than 40 locations worldwide 8000+ Seats deployed in Cisco San Jose Campus Adding 300-500 seats per week Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 64
  65. 65. Converged Network: Cost SavingsCost Savings: Reduced telecom staff costs Reduced maintenance costs: No PBX Reduced costs of cabling infrastructure Reduced tariffs due to toll by-pass Centralized Management System Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 65
  66. 66. Why AVVID ?• Single network reduces TCO.• High scalability and availability supports all enterprise organisations.• Migration from old to new world.• Applications support.• Competitive advantage. Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 66
  67. 67. VoIP Enterprise Adoption• Cisco shipping >1000 IP Phones per day• Deployments range from 10 – 13,000 seats• Over a million VoIP gateway ports shipped Menlo College NYPD Unisys Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 67
  68. 68. British Telecom, Bell Canada and SBC - Cisco AVVID solutions• Major carriers now offering Cisco AVVID as leading VoIP solution to customers• Approved for deployment after extensive testing• Reasons for selecting Cisco: Scalability and reliability of solution Standards based approach allows easy integration of applications Differentiated service offerings Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 68
  69. 69. Recap• Market Trends• Cisco AVVID Architecture• Applications• Customer Contact• AVVID Architecture Benefits Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 69
  70. 70. Questions ? Thank You! Massimo GentiliEMEA Global Accounts, Sales Manager Cisco Systems AVVID Architecture – Massimo Gentili, May 2001 70

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