15 november 2010
DM10 conference holstebro, denmark
massimo burgio
global search interactive / sempo
social media ethics +...
understanding
risksthe
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations avai...
digital rights vs. distribution
• facebook TOS
• RSS feeds
• creative commons
privacy vs. communication
• what privacy?
• ...
what if your
company’s social
media accounts
gets disabled and
you lose all your
investments?
Massimo Burgio, Global Searc...
it’s time to start thinking about getting a
policy
social media
Massimo Burgio, Global Search Interactive @ www.globalsear...
communication on social media networks
ADVERTISING
COMMUNICATION
PRODUCT
DEVELOPMENT
CUSTOMER
CARE
SOCIAL
MEDIA
MARKETING
...
you need a social media
policy to protect your
• company + brand
• employees
• audience
why you need a social media policy...
• the new collaborative
scenario changes the way you
connect and work
• emerging technologies
change quality of work and t...
• social networks, blogs,
forums, wikis
• privacy, data protection,
copyright
• at work / at home
• your web team /
all yo...
classic corporate social media policy
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More pre...
top corporate social media policies
• IBM Social Computing Guidelines
• Intel Social Media Guidelines
• Kodak Social Media...
be nice,
be honest,
don't release proprietary info.
be real,
use your best judgment.
comply to all security policies.
insp...
case history
italyfrom
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations avai...
• transparency, privacy and data confidentiality.
• we are people, not computers.
• share your knowledge.
• add value to t...
• we commit to share value through our
online activities.
• our content is on-topic, non polemic or
offensive, and balance...
• when we don’t agree on other users’
point of view, we express it in an
appropriate and educated way.
• we support anti-s...
tak!
www.globalsearchinteractive.net
www.sempo.org
massimo@globalsearchinteractive.net
facebook.com/massimoburgio
twitter....
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The Importance of a Social Media Policy [case history]

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Part two of three (2/3) of my keynote presentation at the recent Digitalmarketingforung DM10 in Holsterbro, Denmark. http://www.dm10.dk. Topic: The Importance of a Social Media Policy. Featuring also a case history. Check out also parts one and three here on Slideshare.
More social media marketing news, info and presentation at my blog http://www.globalsearchinteractive.net

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The Importance of a Social Media Policy [case history]

  1. 1. 15 november 2010 DM10 conference holstebro, denmark massimo burgio global search interactive / sempo social media ethics + policies why you need a social media policy PART TWO
  2. 2. understanding risksthe Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  3. 3. digital rights vs. distribution • facebook TOS • RSS feeds • creative commons privacy vs. communication • what privacy? • tone of communication • active participation ethics vs. spam • transparency • opt-in / no spam • listen, don’t shout the dark side of social media marketing Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  4. 4. what if your company’s social media accounts gets disabled and you lose all your investments? Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  5. 5. it’s time to start thinking about getting a policy social media Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  6. 6. communication on social media networks ADVERTISING COMMUNICATION PRODUCT DEVELOPMENT CUSTOMER CARE SOCIAL MEDIA MARKETING source: territorio creativo Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  7. 7. you need a social media policy to protect your • company + brand • employees • audience why you need a social media policy Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  8. 8. • the new collaborative scenario changes the way you connect and work • emerging technologies change quality of work and type of feedback • users look for a frank conversation, not a commercial push • this is a great opportunity to learn from customers why you need a social media policy Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  9. 9. • social networks, blogs, forums, wikis • privacy, data protection, copyright • at work / at home • your web team / all your employees • your business partners and ecosystem your social media policy should apply to Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  10. 10. classic corporate social media policy Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  11. 11. top corporate social media policies • IBM Social Computing Guidelines • Intel Social Media Guidelines • Kodak Social Media Guidelines • New York City Social and Public Media Policy • RightNow Social Media Rules of Engagement • Coca-Cola Social Media Principles • Oracle Social Media Participation Policy • Sun Guidelines on Public Discourse • Massachussets Government Web Communication Policies • UK Cabinet Office Digital Engagement Guidelines • BBC Staff Editorial Guidelines Personal use of Social Networking and other 3° party sites • Electronic Frontier Foundation How to Blog Safely about Work • Dell’s Online Communication Policy • IOC Olympic Athletes Blogging Policy • Yahoo’s Personal Blog Guidelines for staff • ... Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  12. 12. be nice, be honest, don't release proprietary info. be real, use your best judgment. comply to all security policies. inspiration: one-liner corporate policies don’t be stupid. Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  13. 13. case history italyfrom Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  14. 14. • transparency, privacy and data confidentiality. • we are people, not computers. • share your knowledge. • add value to the conversation. • in doubt, don’t publish. • no polemics and fights on the web. • destructured coordinated communication. • the good, the bad, but not the ugly. • it’s a collaborative web, share your best. • have fun, but don’t forget about your day job. telepass decalogue for employees’ activity online and within social media networks Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  15. 15. • we commit to share value through our online activities. • our content is on-topic, non polemic or offensive, and balanced with the other conversations (fair use, no spam). • we commit to respond to all enquires in a kind and professional way and with a timing appropriated for the social web. • we listen also to other conversations, participating and contributing always with an open, frank and friendly attitude. telepass guidelines for employees’ engagement in online conversations Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  16. 16. • when we don’t agree on other users’ point of view, we express it in an appropriate and educated way. • we support anti-spam practices, and contribute to the social web with appropriate titles and descriptions for our web contributions, tagging all media in a relevant way. • we respect other users’ intellectual property, copyright and privacy. • we comply to all confidentiality, privacy and employees policies in use at Telepass. telepass guidelines for employees’ engagement in online conversations Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  17. 17. tak! www.globalsearchinteractive.net www.sempo.org massimo@globalsearchinteractive.net facebook.com/massimoburgio twitter.com/massimoburgio linkedin.com/in/massimoburgio slideshare.net/massimoburgio massimo burgio global search interactive / sempo

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