SOCIAL MEDIA STRATEGIESanalyzing, strategizing, planning SMM                                  massimo burgio              ...
user-powered internetno more passive consumers!• each consumer produces opinions, and share them with communities
e-fluencers the new brand ambassadorsno more passive consumers!• each consumer produces opinions, and share them with comm...
a new kind of       marketingintelligence
listen keywords                                         voting                                      word of mouth         ...
a new breed oftools marketing
a new style of       marketingmindset
change  mindset
you can    strategize    integrate    innovatesocial media
4PSMM passion patience perseverance proactivity
4PDON’Tpresumepanic pushprocrastinate
perseverance is the key: dancing man           http://bit.ly/dancing-man-video
social media networks: facebook what?   • Social networking sites   • Online collaborative tools   • Photo / video sharing...
after all, social is better than sex
users are everywhere, users are the web
conversations happen everywhere
social media strategies: goals
social media performance by channel
social media performance by channel
social media performance by channel
social media performance by channel                                      source: cmo.com
social media marketing by time + resources
always ask your customers first where? which are your favourite social networks? do you read blogs? do you write one? do y...
always ask your customers first  customers + prospects  your target market  employees + stockholders  your business “famil...
always ask your customers: real case study
always ask your customers: real case study
this is how we do it for our clients  dialogo assicurazioni  blog, facebook, ciao, UGC, youtube, yahoo! answers, wikipedia...
the best solution for your business?        find        your         own          social        way
thank you!   massimo burgio   global search interactive / sempo   www.globalsearchinteractive.net   www.sempo.org   massim...
Massimo Burgio Social Media Marketing Strategies Afri Tech Kenya Summit Nairobi
Massimo Burgio Social Media Marketing Strategies Afri Tech Kenya Summit Nairobi
Massimo Burgio Social Media Marketing Strategies Afri Tech Kenya Summit Nairobi
Massimo Burgio Social Media Marketing Strategies Afri Tech Kenya Summit Nairobi
Massimo Burgio Social Media Marketing Strategies Afri Tech Kenya Summit Nairobi
Massimo Burgio Social Media Marketing Strategies Afri Tech Kenya Summit Nairobi
Massimo Burgio Social Media Marketing Strategies Afri Tech Kenya Summit Nairobi
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Massimo Burgio Social Media Marketing Strategies Afri Tech Kenya Summit Nairobi

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My presentation on Social Media Marketing Strategies for the AfriTech Summit Kenya recently held in Nairobi http://www.afri-tech.com. More Social Media Marketing news, articles and presentations are available at Global Search Interactive's blog http://www.globalsearchinteractive.net

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Massimo Burgio Social Media Marketing Strategies Afri Tech Kenya Summit Nairobi

  1. 1. SOCIAL MEDIA STRATEGIESanalyzing, strategizing, planning SMM massimo burgio global search interactive / sempo june 17, 2011 afri-tech kenya summit nairobi, kenya
  2. 2. user-powered internetno more passive consumers!• each consumer produces opinions, and share them with communities
  3. 3. e-fluencers the new brand ambassadorsno more passive consumers!• each consumer produces opinions, and share them with communities• there are super-users with super-powers: the e-fluencers
  4. 4. a new kind of marketingintelligence
  5. 5. listen keywords voting word of mouth engagement buzz blogsreferrals social rating networks competitors online reputation key phrases polls
  6. 6. a new breed oftools marketing
  7. 7. a new style of marketingmindset
  8. 8. change mindset
  9. 9. you can strategize integrate innovatesocial media
  10. 10. 4PSMM passion patience perseverance proactivity
  11. 11. 4PDON’Tpresumepanic pushprocrastinate
  12. 12. perseverance is the key: dancing man http://bit.ly/dancing-man-video
  13. 13. social media networks: facebook what? • Social networking sites • Online collaborative tools • Photo / video sharing sites • News aggregators • Blogs / bloggers’ communities • Forums / Message boards • Social bookmarking • Podcasting / videocasting
  14. 14. after all, social is better than sex
  15. 15. users are everywhere, users are the web
  16. 16. conversations happen everywhere
  17. 17. social media strategies: goals
  18. 18. social media performance by channel
  19. 19. social media performance by channel
  20. 20. social media performance by channel
  21. 21. social media performance by channel source: cmo.com
  22. 22. social media marketing by time + resources
  23. 23. always ask your customers first where? which are your favourite social networks? do you read blogs? do you write one? do you access the internet from home, work or mobile? what? do you use RSS? which services would you find useful from our site sul nostro sito? what FB app would you find useful? are you interested in iPhone apps? how? please send us feedback about our site usability (or product / service feedback); how can we improve the performance of our call center?
  24. 24. always ask your customers first customers + prospects your target market employees + stockholders your business “family” partners + suppliers your business “ecosystem” competitors you don’t have to ask, just benchmark them! =)
  25. 25. always ask your customers: real case study
  26. 26. always ask your customers: real case study
  27. 27. this is how we do it for our clients dialogo assicurazioni blog, facebook, ciao, UGC, youtube, yahoo! answers, wikipedia pitti immagine blog(s), youtube, flickr european school of economics online magazine, facebook, twitter, youtube, online pr telepass facebook, twitter, UGC, youtube, online pr, flash surveys bea italia (oracle)* surveymonkey, blog, facebook, linkedin groups academia barilla* blog, youtube, facebook, twitter, online pr, newsletter
  28. 28. the best solution for your business? find your own social way
  29. 29. thank you! massimo burgio global search interactive / sempo www.globalsearchinteractive.net www.sempo.org massimo@globalsearchinteractive.net facebook.com/massimoburgio twitter.com/massimoburgio linkedin.com/in/massimoburgio slideshare.net/massimoburgio www.massimoburgio.com

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