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15 november 2010
DM10 conference holstebro, denmark
massimo burgio
global search interactive / sempo
social media ethics + policies
how get your facebook account disabled
PART
ONE
facebook account disabled anybody?
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
facebook disabled: you’re not alone
understanding
risksthe
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
how to get your account disabled on facebook
• not being human / using a fake name
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
how to get your account disabled on facebook
• using a personal profile to promote a business /organization
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
how to get your account disabled on facebook
• posting copyrighted material
• importing too many RSS feeds to facebook notes
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
how to get your account disabled on facebook
• promoting business on walls / pages / groups
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
how to get your account disabled on facebook
• scraping information off facebook
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
how to get your account disabled on facebook
• getting reported
as abusive by
other users
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
how to get your account disabled on facebook
• starting hate or
obscene groups
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
how to get your account disabled on facebook
• adding too many
friends at once
• joining too many
groups
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
how to get your account disabled on facebook
• posting the same
message on too many
walls
• sending out identical
personal messages to
several friends
• placing too many
links (promotional or
not) on posts or
messages
• sending too many
pokes at once
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
how to be a spammer on facebook ads
• keep placing facebook ads that have
been refused
• promoting spammy apps, adult
content, profanity, vulgarity
• promoting illegal activities
• promoting liquor, beer, wine, tobacco,
firearms, gambling
• promoting defamatory or hate
content / pages / groups
• religious fundamentalist content
• political content for commercial use
• use of webcams/surveillance
equipment for non legitimate use
• online non accredited educational
institutions that offer degrees
• promoting content that requires
credit card application
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
• don’t ask for friendship if you
represent a business. it sounds weird.
• don’t add friends without a proper
introduction or a welcome message.
always say who you are and
why / which topics you would like to
discuss with new friends.
• don’t abuse apps invitations – both
for business apps and even worst with
zombies / farms. this is spam.
• don’t abuse group invitations.
if your friends think your event is worth,
they’ll come. if they don’t answer, don’t
bomb them with reminders.
inspiration: facebook etiquette (dont’s)
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
• don’t use a user profile picture
with brands or commercial info.
FB is a network for real people,
not a catalogue of classified ads.
• don’t be a virtual user. besides
of being against FB TOS and
ground to lose the account, users
are always diffident when
interacting with avatars with
fake / business names.
• don’t publish private
conversations on users’ wall
making them public.
this is against the privacy.
use direct messages instead.
inspiration: facebook etiquette (dont’s)
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
• don’t tag friends in embarrassing
photos or videos. this could impact
their privacy.
• don’t post unnecessary comments on
personal pictures that users upload,
such as family pictures.
• don’t make it a drama if an user
removes a comment or tag you
posted.
• don’t use facebook to create a
professional network, facebook is for
personal connections. for business
networking try other sites like linkedin
or xing instead.
inspiration: facebook etiquette (dont’s)
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
digital rights vs. distribution
• facebook TOS
• RSS feeds
• creative commons
privacy vs. communication
• what privacy?
• tone of communication
• active participation
ethics vs. spam
• transparency
• opt-in / no spam
• listen, don’t shout
the dark side of social media marketing
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
what if your
company’s social
media accounts
gets disabled and
you lose all your
investments?
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
it’s time to start thinking about getting a
policy
social media
Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
tak!
www.globalsearchinteractive.net
www.sempo.org
massimo@globalsearchinteractive.net
facebook.com/massimoburgio
twitter.com/massimoburgio
linkedin.com/in/massimoburgio
slideshare.net/massimoburgio
massimo burgio
global search interactive / sempo

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How To Get Your Facebook Account Disabled

  • 1. 15 november 2010 DM10 conference holstebro, denmark massimo burgio global search interactive / sempo social media ethics + policies how get your facebook account disabled PART ONE
  • 2. facebook account disabled anybody? Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • 4. understanding risksthe Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • 5. how to get your account disabled on facebook • not being human / using a fake name Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • 6. how to get your account disabled on facebook • using a personal profile to promote a business /organization Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • 7. how to get your account disabled on facebook • posting copyrighted material • importing too many RSS feeds to facebook notes Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • 8. how to get your account disabled on facebook • promoting business on walls / pages / groups Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • 9. how to get your account disabled on facebook • scraping information off facebook Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • 10. how to get your account disabled on facebook • getting reported as abusive by other users Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • 11. how to get your account disabled on facebook • starting hate or obscene groups Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • 12. how to get your account disabled on facebook • adding too many friends at once • joining too many groups Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • 13. how to get your account disabled on facebook • posting the same message on too many walls • sending out identical personal messages to several friends • placing too many links (promotional or not) on posts or messages • sending too many pokes at once Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • 14. how to be a spammer on facebook ads • keep placing facebook ads that have been refused • promoting spammy apps, adult content, profanity, vulgarity • promoting illegal activities • promoting liquor, beer, wine, tobacco, firearms, gambling • promoting defamatory or hate content / pages / groups • religious fundamentalist content • political content for commercial use • use of webcams/surveillance equipment for non legitimate use • online non accredited educational institutions that offer degrees • promoting content that requires credit card application Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • 15. • don’t ask for friendship if you represent a business. it sounds weird. • don’t add friends without a proper introduction or a welcome message. always say who you are and why / which topics you would like to discuss with new friends. • don’t abuse apps invitations – both for business apps and even worst with zombies / farms. this is spam. • don’t abuse group invitations. if your friends think your event is worth, they’ll come. if they don’t answer, don’t bomb them with reminders. inspiration: facebook etiquette (dont’s) Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • 16. • don’t use a user profile picture with brands or commercial info. FB is a network for real people, not a catalogue of classified ads. • don’t be a virtual user. besides of being against FB TOS and ground to lose the account, users are always diffident when interacting with avatars with fake / business names. • don’t publish private conversations on users’ wall making them public. this is against the privacy. use direct messages instead. inspiration: facebook etiquette (dont’s) Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • 17. • don’t tag friends in embarrassing photos or videos. this could impact their privacy. • don’t post unnecessary comments on personal pictures that users upload, such as family pictures. • don’t make it a drama if an user removes a comment or tag you posted. • don’t use facebook to create a professional network, facebook is for personal connections. for business networking try other sites like linkedin or xing instead. inspiration: facebook etiquette (dont’s) Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • 18. digital rights vs. distribution • facebook TOS • RSS feeds • creative commons privacy vs. communication • what privacy? • tone of communication • active participation ethics vs. spam • transparency • opt-in / no spam • listen, don’t shout the dark side of social media marketing Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • 19. what if your company’s social media accounts gets disabled and you lose all your investments? Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  • 20. it’s time to start thinking about getting a policy social media Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio