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"How to create a Wordpress blog" is the step-by-step report of a live blogging session I did at the University of Naples UNISOB http://www.unisob.na.it for the Master of Gambero Rosso http://gamberorosso.it.
During the class the students proposed some blogging themes, we picked one, and I went from scratch through all steps of the blogging process, from strategy and keyword/competitive analysis to tech implementation, optimization and publishing. The result is the blog (with a free template, no customized CSS) http://www.cucinasensuale.it.
The students had two weeks to create their own blog on the topics they proposed. The second full day class at the master will be a site clinic analyzing the students' blogging efforts. Cool format, my idea. the students loved it.
For more search marketing and social media marketing presentations visit also the Global Search Interactive blog at http://www.globalsearchinteractive.net and follow me on Twitter at http://twitter.com/massimoburgio @massimoburgio