how to create a WP blogcome creare un blog WP class exercise / site clinic                               massimo burgio   ...
about this presentationLive blogging session at a university Master classThis presentation is the step-by-step report of a...
note sulla presentazioneLive blogging in classe per Master universitarioQuesta presentazione riporta step-by-step tutte le...
blogging step by step: recap stepsstrategy•   Topic / focus•   Keyword analysis•   Keywords Competitive Analysis•   Editor...
blogging step by step: strategy + domainstrategy•   Topic / focus•   Keyword analysis•   Keywords Competitive Analysis•   ...
blogging step by step: set-up wordpressblogging•   Set-up web platform•   Templates, plugins + widgets•   Content + conten...
blogging step by step: wp-config fileNOTE: WP authentication code, database name and password, server address, google anal...
blogging step by step: wp-config fileMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More pres...
blogging step by step: wp-config fileMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More pres...
blogging step by step: ftp files to serverMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More...
blogging step by step: WP installationMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More pre...
blogging step by step: welcome to your blogMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net Mor...
blogging step by step: dashboard clean upMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More ...
blogging step by step: blog customizationblogging•   Set-up web platform•   Templates, plugins + widgets•   Content + cont...
blogging step by step: choose your templateMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net Mor...
blogging step by step: choose your templateMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net Mor...
blogging step by step: template installationMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net Mo...
blogging step by step: static pagespages• bloggers / authors• contacts• more (applications, tags, reviews, etc)Massimo Bur...
blogging step by step: categories + permalinkMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net M...
blogging step by step: widgets installationMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net Mor...
blogging step by step: plugins installationMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net Mor...
blogging step by step: plugins settingsMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More pr...
blogging step by step: google analyticsMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More pr...
blogging step by step: burn your RSS feedsMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More...
blogging step by step: optimize RSS feedsMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More ...
blogging step by step: ping your blog + feedsMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net M...
blogging step by step: WP settingsMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More present...
blogging step by step: let’s start bloggingMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net Mor...
blogging step by step: choose your imagesimages• search google images for keywords, also in other languages• photobucket, ...
blogging step by step: embed mediaMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More present...
welcome to cucinasensuale.itMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations...
last step: blogosfera + reti socialistrategy•   Topic / focus•   Keyword analysis•   Keywords Competitive Analysis•   Edit...
adesso tocca a voi!se avete bisogno, contattatemi               grazie / thanks           massimo burgio           global ...
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Gambero Rosso Unisob Master Class Live Blogging

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"How to create a Wordpress blog" is the step-by-step report of a live blogging session I did at the University of Naples UNISOB http://www.unisob.na.it for the Master of Gambero Rosso http://gamberorosso.it.

During the class the students proposed some blogging themes, we picked one, and I went from scratch through all steps of the blogging process, from strategy and keyword/competitive analysis to tech implementation, optimization and publishing. The result is the blog (with a free template, no customized CSS) http://www.cucinasensuale.it.

The students had two weeks to create their own blog on the topics they proposed. The second full day class at the master will be a site clinic analyzing the students' blogging efforts. Cool format, my idea. the students loved it.

For more search marketing and social media marketing presentations visit also the Global Search Interactive blog at http://www.globalsearchinteractive.net and follow me on Twitter at http://twitter.com/massimoburgio @massimoburgio

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Gambero Rosso Unisob Master Class Live Blogging

  1. 1. how to create a WP blogcome creare un blog WP class exercise / site clinic massimo burgio global search interactive / sempo 8 marzo 2011 università degli studi suor orsola benincasa, napoli
  2. 2. about this presentationLive blogging session at a university Master classThis presentation is the step-by-step report of a live blogging sessionI did at the University of Naples UNISOB www.unisob.na.it for the Masterof Gambero Rosso www.gamberorosso.it.During the class the students proposed some food blogging themes, wepicked one, and I went from scratch through all steps of the bloggingprocess, from strategy and keyword/competitive analysis to techimplementation, optimization and publishing. The result is the blog(built with a free template, no customized CSS) www.cucinasensuale.it.The students had two weeks to create their own blog on the topics theyproposed. The second full day class at the master is a site clinic where thestudents blogging efforts will be assessed. Cool “homework” format for aworkshop, my idea. The students loved it.Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  3. 3. note sulla presentazioneLive blogging in classe per Master universitarioQuesta presentazione riporta step-by-step tutte le operazioni di una sessionedi live blogging che ho tenuto a Napoli presso l’università UNISOBwww.unisob.na.it per il Master del Gambero Rosso www.gamberorosso.it.Durante la prima giornata di lezione gli studenti hanno proposto dei temi perblog enogastronomici, ne abbiamo sorteggiato uno, ed io ho realizzato da zerotutti gli step del processo di blogging, da quelli strategici e di keyword/competitive analysis fino all’implementazione, ottimizzazione epublishing. Il risultato è il blog (costruito con un free template, senzacustomizzazione dei CSS) www.cucinasensuale.it.Gli studenti hanno avuto due settimane di tempo per realizzare il loro blog suitemi individualmente proposti. La seconda giornata di lezione è dedicata ad una“site clinic session” per analizzare i risultati delle attività di blogging deglistudenti. Nuovo formato workshop con “compiti a casa”, da una mia idea idea.Agli studenti è piaciuto.Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  4. 4. blogging step by step: recap stepsstrategy• Topic / focus• Keyword analysis• Keywords Competitive Analysis• Editorial strategy• Domain registrationblogging• Set-up web platform• Templates, plugins + widgets• Content + content optimization• Web analyticspromotion• RSS feeds• Technorati, Google Blogs• Blogosphere• FacebookMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  5. 5. blogging step by step: strategy + domainstrategy• Topic / focus• Keyword analysis• Keywords Competitive Analysis• Editorial strategy• Domain registration: www.cucinasensuale.itregister your domain at:• aruba.it (suggested for Italy)• register.it / register.com• wordpress.com• ...don’t forget:• hosting Linux• database MySQL• emails + back-upMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  6. 6. blogging step by step: set-up wordpressblogging• Set-up web platform• Templates, plugins + widgets• Content + content optimization• Web analyticswordpress set-up• start an account at Wordpress.com• download latest WordPress version (zip)• unzip WP on your desktop• change parameters of wp-config-sample.php file (see next slide)• rename the wp-config-sample.php file as wp-config.php• use an FTP tool to upload all file on server for the new domain• digit the blog’s URL in a browser• follow the “5-minute WP installation” instructions• login to your blogMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  7. 7. blogging step by step: wp-config fileNOTE: WP authentication code, database name and password, server address, google analytics user code,aruba.it access and other personal data have been blinded in this presentation for security reasons. Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  8. 8. blogging step by step: wp-config fileMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  9. 9. blogging step by step: wp-config fileMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  10. 10. blogging step by step: ftp files to serverMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  11. 11. blogging step by step: WP installationMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  12. 12. blogging step by step: welcome to your blogMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  13. 13. blogging step by step: dashboard clean upMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  14. 14. blogging step by step: blog customizationblogging• Set-up web platform• Templates, plugins + widgets• Content + content optimization• Web analyticsblog design• choose and download a WP theme• import and install the new blog theme / template• alternatively, customize your own design with CSSMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  15. 15. blogging step by step: choose your templateMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  16. 16. blogging step by step: choose your templateMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  17. 17. blogging step by step: template installationMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  18. 18. blogging step by step: static pagespages• bloggers / authors• contacts• more (applications, tags, reviews, etc)Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  19. 19. blogging step by step: categories + permalinkMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  20. 20. blogging step by step: widgets installationMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  21. 21. blogging step by step: plugins installationMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  22. 22. blogging step by step: plugins settingsMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  23. 23. blogging step by step: google analyticsMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  24. 24. blogging step by step: burn your RSS feedsMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  25. 25. blogging step by step: optimize RSS feedsMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  26. 26. blogging step by step: ping your blog + feedsMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  27. 27. blogging step by step: WP settingsMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  28. 28. blogging step by step: let’s start bloggingMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  29. 29. blogging step by step: choose your imagesimages• search google images for keywords, also in other languages• photobucket, flickr, ...• remember not to use images protected by copyrightMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  30. 30. blogging step by step: embed mediaMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  31. 31. welcome to cucinasensuale.itMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  32. 32. last step: blogosfera + reti socialistrategy• Topic / focus• Keyword analysis• Keywords Competitive Analysis• Editorial strategy• Domain registrationblogging• Set-up web platform• Templates, plugins + widgets• Content + content optimization• Web analyticspromotion• RSS feeds• Technorati, Google Blogs• Blogosphere• FacebookMassimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio
  33. 33. adesso tocca a voi!se avete bisogno, contattatemi grazie / thanks massimo burgio global search interactive / sempo www.globalsearchinteractive.net www.sempo.org massimo@globalsearchinteractive.net facebook.com/massimoburgio twitter.com/massimoburgio linkedin.com/in/massimoburgio slideshare.net/massimoburgio

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