Background        Creative Commons         Main questions       Literature     Data        Model        Conclusion        ...
Background        Creative Commons         Main questions      Literature      Data        Model        ConclusionIntroduc...
Background        Creative Commons         Main questions      Literature      Data        Model        ConclusionIntroduc...
Background        Creative Commons         Main questions      Literature      Data        Model        ConclusionLicenses...
Background        Creative Commons         Main questions      Literature      Data        Model        ConclusionLicenses...
Background        Creative Commons         Main questions      Literature      Data        Model        ConclusionLicenses...
Background        Creative Commons         Main questions      Literature      Data        Model        ConclusionQuestion...
Background        Creative Commons         Main questions      Literature      Data        Model        ConclusionUser-Inn...
Background        Creative Commons          Main questions         Literature   Data        Model        ConclusionUser-In...
Background        Creative Commons         Main questions      Literature      Data        Model        ConclusionUser-Inn...
Background         Creative Commons          Main questions         Literature        Data        Model        ConclusionU...
Background         Creative Commons          Main questions         Literature        Data        Model        ConclusionU...
Background        Creative Commons         Main questions      Literature      Data        Model        ConclusionSurvey  ...
Background        Creative Commons         Main questions      Literature      Data        Model        ConclusionPropotit...
Background        Creative Commons         Main questions      Literature      Data        Model        ConclusionConclusi...
Background        Creative Commons         Main questions      Literature      Data        Model        ConclusionConclusi...
Background        Creative Commons         Main questions      Literature      Data        Model        ConclusionConclusi...
Background        Creative Commons         Main questions      Literature      Data        Model        ConclusionConclusi...
Background          Creative Commons       Main questions      Literature      Data        Model        ConclusionConclusi...
Upcoming SlideShare
Loading in …5
×

How to (Crowd-)Fund and Manage the (User-)Innovation: The case of Big Buck Bunny

978 views

Published on

download the paper at:

http://dl.acm.org/citation.cfm?id=2316946 (buy)

http://www.crowdsourcing.org/document/how-to-crowd-fund-and-manage-the-user-innovation-the-case-of-big-buck-bunny/16470 (free)

Published in: Business, Economy & Finance
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
978
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How to (Crowd-)Fund and Manage the (User-)Innovation: The case of Big Buck Bunny

  1. 1. Background Creative Commons Main questions Literature Data Model Conclusion How to (Crowd-)Fund and Manage the (User-)Innovation: The case of Big Buck Bunny Massimiliano Gambardella massimiliano.gambardella@gmail.com EconomiX, University Paris Ouest Organizations, Institutions and Innovation in the ICT sector: Where do we stand? Paris June, 25-26 2012Massimiliano Gambardella massimiliano.gambardella@gmail.com EconomiX, University Paris OuestHow to (Crowd-)Fund and Manage the (User-)Innovation: The case of Big Buck Bunny
  2. 2. Background Creative Commons Main questions Literature Data Model ConclusionIntroductionThe Non-Senses It seems a non-sense that: a producer decides to invest in a different industry without an advantage a producer assembles, manages and pays experts to produce a quasi-public good (non-rival & non-excludable) experts decide to work underpaid customers decide to pay for a freely available product ...this is what happened to produce Big Buck BunnyMassimiliano Gambardella massimiliano.gambardella@gmail.com EconomiX, University Paris OuestHow to (Crowd-)Fund and Manage the (User-)Innovation: The case of Big Buck Bunny
  3. 3. Background Creative Commons Main questions Literature Data Model ConclusionIntroduction Blender Foundation started in october 2007 published in april 2008 diffused in may 2008 150.000 e 6 months 9 team members (6 artists and 3 developers) 30 e: credits 250 e: main sponsor Creative Commons - byMassimiliano Gambardella massimiliano.gambardella@gmail.com EconomiX, University Paris OuestHow to (Crowd-)Fund and Manage the (User-)Innovation: The case of Big Buck Bunny
  4. 4. Background Creative Commons Main questions Literature Data Model ConclusionLicensesFormal Institution All organization structures are based on Formal Institutions: understandable accepted shared ...Creative Commons licenses represent the Formal InstitutionMassimiliano Gambardella massimiliano.gambardella@gmail.com EconomiX, University Paris OuestHow to (Crowd-)Fund and Manage the (User-)Innovation: The case of Big Buck Bunny
  5. 5. Background Creative Commons Main questions Literature Data Model ConclusionLicensesCreative Commons licenses These licenses allow creators to communicate which rights they reserve, and which rights they waive for the benefit of recipients or other creatorsMassimiliano Gambardella massimiliano.gambardella@gmail.com EconomiX, University Paris OuestHow to (Crowd-)Fund and Manage the (User-)Innovation: The case of Big Buck Bunny
  6. 6. Background Creative Commons Main questions Literature Data Model ConclusionLicensesClauses 1 Attribution alone (by) 2 Attribution + Non-commercial (by-nc) 3 Attribution + NoDerivs (by-nd) 4 Attribution + ShareAlike (by-sa) 5 Attribution + Non-comm. + NoDerivs (by-nc-nd) 6 Attribution + Non-comm. + ShareAlike (by-nc-sa) 7 (Public Domain) (PD)Massimiliano Gambardella massimiliano.gambardella@gmail.com EconomiX, University Paris OuestHow to (Crowd-)Fund and Manage the (User-)Innovation: The case of Big Buck Bunny
  7. 7. Background Creative Commons Main questions Literature Data Model ConclusionQuestions How to absorb User-Innovation how to start it how to manage User’s contributions (funds)Massimiliano Gambardella massimiliano.gambardella@gmail.com EconomiX, University Paris OuestHow to (Crowd-)Fund and Manage the (User-)Innovation: The case of Big Buck Bunny
  8. 8. Background Creative Commons Main questions Literature Data Model ConclusionUser-InnovationUser-Innovation ...end of value chain describes how user-innovations are organized new products from 10% to 40% of users (in different industries) users tend to use CommunitiesMassimiliano Gambardella massimiliano.gambardella@gmail.com EconomiX, University Paris OuestHow to (Crowd-)Fund and Manage the (User-)Innovation: The case of Big Buck Bunny
  9. 9. Background Creative Commons Main questions Literature Data Model ConclusionUser-InnovationHorizontal User-Innovation * von Krogh - http://www.smi.ethz.ch/research/CollaborativeInnovationMassimiliano Gambardella massimiliano.gambardella@gmail.com EconomiX, University Paris OuestHow to (Crowd-)Fund and Manage the (User-)Innovation: The case of Big Buck Bunny
  10. 10. Background Creative Commons Main questions Literature Data Model ConclusionUser-InnovationThe Crowd Crowdsurcing: feedback and contribution Crowdfunding: use the “crowd” to raising money from itMassimiliano Gambardella massimiliano.gambardella@gmail.com EconomiX, University Paris OuestHow to (Crowd-)Fund and Manage the (User-)Innovation: The case of Big Buck Bunny
  11. 11. Background Creative Commons Main questions Literature Data Model ConclusionUser-InnovationMotivations 1 Extrinsic Monetary Motivations administrative commands; monetary 2 Extrinsic Non-Monetary Motivations reputation; career concerning; peer recognition; sharing innovation 3 Intrinsic Motivations activity itself; ego gratification; need ...the extrinsic non-monetary and intrinsic motivations compensate for a lower salary and incentivise volunteering and donations * Gambardella, M. 2011. The Scope of Open Licenses in Cultural Contents Production and DistributionMassimiliano Gambardella massimiliano.gambardella@gmail.com EconomiX, University Paris OuestHow to (Crowd-)Fund and Manage the (User-)Innovation: The case of Big Buck Bunny
  12. 12. Background Creative Commons Main questions Literature Data Model ConclusionUser-InnovationCharacteristics urestrictive licenses non-profit legal status ...tend to attract users’ efforts * Gambardella, M. 2011. The Scope of Open Licenses in Cultural Contents Production and DistributionMassimiliano Gambardella massimiliano.gambardella@gmail.com EconomiX, University Paris OuestHow to (Crowd-)Fund and Manage the (User-)Innovation: The case of Big Buck Bunny
  13. 13. Background Creative Commons Main questions Literature Data Model ConclusionSurvey “Grounded Theory” Approach qualitative analysis 15 interviewd 3 members of the team Ton Roosendal - Leader Producer Enrico Valenza - Lead Artist Andy Goralczyk - Art Director 12 members of Blender CommunityMassimiliano Gambardella massimiliano.gambardella@gmail.com EconomiX, University Paris OuestHow to (Crowd-)Fund and Manage the (User-)Innovation: The case of Big Buck Bunny
  14. 14. Background Creative Commons Main questions Literature Data Model ConclusionPropotitionA three-phase process of innovationMassimiliano Gambardella massimiliano.gambardella@gmail.com EconomiX, University Paris OuestHow to (Crowd-)Fund and Manage the (User-)Innovation: The case of Big Buck Bunny
  15. 15. Background Creative Commons Main questions Literature Data Model ConclusionConclusion Two different communities form the whole Blender Community Artists and Developers are not really able to communicate each otherMassimiliano Gambardella massimiliano.gambardella@gmail.com EconomiX, University Paris OuestHow to (Crowd-)Fund and Manage the (User-)Innovation: The case of Big Buck Bunny
  16. 16. Background Creative Commons Main questions Literature Data Model ConclusionConclusionStep 1 Creative Commons encourages Crowdfunding and CrowdsourcingMassimiliano Gambardella massimiliano.gambardella@gmail.com EconomiX, University Paris OuestHow to (Crowd-)Fund and Manage the (User-)Innovation: The case of Big Buck Bunny
  17. 17. Background Creative Commons Main questions Literature Data Model ConclusionConclusionStep 2 The Team was able to innovate (horizontal user-innovation)Massimiliano Gambardella massimiliano.gambardella@gmail.com EconomiX, University Paris OuestHow to (Crowd-)Fund and Manage the (User-)Innovation: The case of Big Buck Bunny
  18. 18. Background Creative Commons Main questions Literature Data Model ConclusionConclusionStep 3 Blender Foundation was able to absorb innovations ...“Bunny Release” of Blender (2.46)Massimiliano Gambardella massimiliano.gambardella@gmail.com EconomiX, University Paris OuestHow to (Crowd-)Fund and Manage the (User-)Innovation: The case of Big Buck Bunny
  19. 19. Background Creative Commons Main questions Literature Data Model ConclusionConclusion *picture under cc-by-nd 2.0 Thank you for your attention! Comments? Questions? Massimiliano GAMBARDELLA EconomiX, University Paris Ouest massimiliano.gambardella@gmail.comThis document is under Creative Commons license 3.0 Attribution -Massimiliano Gambardella massimiliano.gambardella@gmail.com EconomiX, University Paris OuestHow to (Crowd-)Fund and Manage the (User-)Innovation: The case of Big Buck Bunny

×