Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Aha momment

280 views

Published on

creativity by "Aha moment" perception.

Published in: Self Improvement
  • Be the first to comment

  • Be the first to like this

Aha momment

  1. 1. ‫ﺍﻟﻬﺎﻡ‬ ‫ﻟﺤﻈﻪ‬ Eureka moment ! ‫ﻧﻈﺮﻱ‬ ‫ﻣﺴﻌﻮﺩ‬‫ﻣﻨﺶ‬ ‫ﻣﻜﺎﻧﻴﻚ‬ ‫ﻣﻬﺪﺱ‬ ‫ﺍﺭﺷﺪ‬ ‫ﻛﺎﺭﺷﻨﺎﺱ‬MBA ‫ﺁﻣﻮﺯ‬ ‫ﺩﺍﻧﺶ‬TRIZ ‫ﺟﺪﻳﺪ‬ ‫ﺗﺠﺎﺭﻱ‬ ‫ﻫﺎﻱ‬ ‫ﺍﻳﺪﻩ‬ ‫ﺳﺎﺯﻱ‬ ‫ﭘﻴﺎﺩﻩ‬ ‫ﻭ‬ ‫ﻃﺮﺍﺣﻲ‬ ‫ﻣﺸﺎﻭﺭ‬ masoudnazari@gmail.com
  2. 2. Archimedes ‫ﻭﺍﻥ‬ ‫ﺩﺭ‬ ‫ﻛﻪ‬ ‫ﺍﺳﺖ‬ ‫ﺷﺪﻩ‬ ‫ﮔﺰﺍﺭﺵ‬ ‫ﺍﺭﺷﻤﻴﺪﺱ‬ ‫ﺗﻮﺳﻂ‬ ‫ﺍﻟﻬﺎﻡ‬ ‫ﻟﺤﻈﻪ‬ ‫ﺩﺭﻙ‬ ،‫ﺑﺎﺭ‬ ‫ﺍﻭﻟﻴﻦ‬ ‫ﺑﻪ‬ ‫ﺑﺮﻫﻨﻪ‬ ‫ﻭ‬ ‫ﺑﺮﺩ‬ ‫ﭘﻲ‬ ‫ﺁﺏ‬ ‫ﺩﺭ‬ ‫ﺷﻨﺎﻭﺭﻱ‬ ‫ﻗﺎﻧﻮﻥ‬ ‫ﻭ‬ ‫ﺣﺠﻤﻲ‬ ‫ﺟﺮﻡ‬ ‫ﺍﺛﺮ‬ ‫ﺭﺍﺑﻄﻪ‬ ‫ﺑﻪ‬ ،‫ﺣﻤﺎﻡ‬ ‫ﻳﺎﻓﺘﻢ‬ ‫ﻣﻴﺰﺩ‬ ‫ﻓﺮﻳﺎﺩ‬ ‫ﺩﺭﺣﺎﻟﻴﻜﻪ‬ ،‫ﺩﻭﻳﺪ‬ ‫ﺧﻴﺎﺑﺎﻥ‬!‫ﻳﺎﻓﺘﻢ‬!
  3. 3. ‫ﺍﺧﺘﺮﺍﻋﺎﺕ‬ ‫ﻭ‬ ‫ﺍﻛﺘﺸﺎﻓﺎﺕ‬ ‫ﻫﻤﻪ‬ ‫ﻳﻚ‬ ‫ﻭﻗﻮﻉ‬ ‫ﺣﺎﺻﻞ‬ ‫ﺩﺍﻧﺸﻤﻨﺪﺍﻥ‬ ‫ﺍﺳﺖ‬ ‫ﺍﻟﻬﺎﻡ‬ ‫ﻟﺤﻈﻪ‬. ‫ﺟﻲ‬ ‫ﺁﻧﺪﺭﻩ‬ ‫ﺩﻛﺘﺮ‬.‫ﺍﻟﻴﻨﻴﻜﻒ‬ )‫ﻣﮕﺎﺧﻼﻗﻴﺖ‬ ‫ﻛﺘﺎﺏ‬(
  4. 4. ‫ﺑﺎﻻ‬ ‫ﺑﺮﺍﻱ‬‫ﭘﺎﺳﺦ‬ ‫ﺩﺭﻳﺎﻓﺖ‬ ‫ﻇﺮﻓﻴﺖ‬ ‫ﺑﺮﺩﻥ‬، ‫ﺁﻧﺘﻦ‬ ‫ﺍﺭﺗﻔﺎﻉ‬‫ﺫﻫﻨﻲ‬ ‫ﮔﻴﺮﻧﺪﻩ‬‫ﺑﺒﺮﻳﺪ‬ ‫ﺑﺎﻻ‬ ‫ﺭﺍ‬ ‫ﺧﻮﺩ‬! ‫ﺑﻴﺎﻭﺭﻳﺪ‬ ‫ﺧﺎﻃﺮ‬ ‫ﺑﻪ‬ ‫ﺭﺍ‬ ‫ﺑﺮﻕ‬ ‫ﻭ‬ ‫ﺭﻋﺪ‬ ‫ﻭﻗﻮﻉ‬ ،‫ﻣﻜﺎﻧﻴﺰﻡ‬!
  5. 5. ‫ﻣﺴﺌﻠﻪ‬ ‫ﺻﺤﻴﺢ‬ ‫ﺗﻌﺮﻳﻒ‬ ‫ﺳﻮﺍﻝ‬ ‫ﻃﺮﺡ‬ ‫ﺧﻮﺏ‬! ‫ﺷﺪﻥ‬ ‫ﻧﺰﺩﻳﻚ‬ ‫ﺍﻟﻬﺎﻡ‬ ‫ﻟﺤﻈﻪ‬ ‫ﺑﻪ‬ ‫ﺍﻳﺪﻩ‬ ‫ﺩﺭﻳﺎﻓﺖ‬ ‫ﺧﻮﺏ‬ 1-‫ﺗﻌﺮﻳﻒ‬ ‫ﺑﺮﺍﻱ‬ ‫ﻣﺴﺌﻠﻪ‬ ‫ﺣﻞ‬ ‫ﺍﺑﺰﺍﺭﻫﺎﻱ‬ ‫ﺍﺯ‬ ‫ﺍﺳﺘﻔﺎﺩﻩ‬ ‫ﺳﻮﺍﻝ‬ ‫ﺩﺭﺳﺖ‬
  6. 6. ‫ﻃﻮﻓﺎﻥ‬ ‫ﺫﻫﻨﻲ‬ ‫ﻓﻜﺮ‬ ‫ﺍﺗﺎﻕ‬ ‫ﺍﺻﻮﻝ‬ ‫ﺍﺑﺪﺍﻋﻲ‬ ‫ﻧﻤﻮﺩﺍﺭ‬ ‫ﺗﺤﻠﻴﻞ‬ ‫ﻛﺎﺭﻛﺮﺩ‬ ‫ﺁﺯﻣﺎﻳﺶ‬ ‫ﻭ‬ ‫ﺗﺴﺖ‬ ‫ﺧﻄﺎ‬ ‫ﻭ‬ ‫ﺳﻌﻲ‬ ‫ﺍﺑﺰﺍﺭﻫﺎﻱ‬ ‫ﺗﻌﺮﻳﻒ‬ ‫ﻣﺴﺌﻠﻪ‬ ‫ﻛﻼﻩ‬ ‫ﺷﺶ‬ ‫ﺗﻔﻜﺮ‬ ‫ﺣﻞ‬ ‫ﺭﺍﻩ‬ ‫ﻳﺎﻓﺘﻦ‬ ‫ﺗﺎ‬ ‫ﻓﺎﺻﻠﻪ‬ ‫ﻛﺎﻫﺶ‬...
  7. 7. ∗‫ﻫﺳﺗﻧﺩ؟‬ ‫ﺗﻌﺎﻣﻝ‬ ‫ﺩﺭ‬ ‫ﻫﻡ‬ ‫ﺑﺎ‬ ‫ﭼﻳﺯﻫﺎﻳﯽ‬ ‫ﭼﻪ‬ ‫ﭼﻳﻪ؟‬ ‫ﻣﻭﺟﻭﺩ‬ ‫ﻭﺿﻌﻳﺕ‬ ∗‫ﺍﺳﺕ؟‬ ‫ﻧﺗﻳﺟﻪ‬ ‫ﺑﻪ‬ ‫ﺩﺳﺗﻳﺎﺑﯽ‬ ‫ﻣﺎﻧﻊ‬ ،‫ﭼﻳﺯی‬ ‫ﭼﻪ‬ ∗‫ﺑﺎﺷﻪ؟‬ ‫ﻣﻳﺗﻭﻧﻪ‬ ‫ﭘﯽ‬ ،‫ﺁﻝ‬ ‫ﺍﻳﺩﻩ‬ ‫ﻭﺿﻌﻳﺕ‬ ∗‫ﺷﺩﻩ؟‬ ‫ﺑﻭﺩﻥ‬ ‫ﺁﻝ‬ ‫ﺍﻳﺩﻩ‬ ‫ﻣﺎﻧﻊ‬ ‫ﭼﻳﺯی‬ ‫ﭼﻪ‬ ∗‫ﺑﺯﻧﻳﻡ؟‬ ‫ﺩﻭﺭ‬ ‫ﺭﻭ‬ ‫ﻣﺎﻧﻊ‬ ‫ﻣﻳﺷﻪ‬ ‫ﭼﻁﻭﺭ‬ ∗‫ﺷﺩﻩ؟‬ ‫ﺑﺭﻁﻑ‬ ‫ﻣﺎﻧﻊ‬ ‫ﺍﻳﻥ‬ ،‫ﻫﺎ‬ ‫ﺣﻭﺯﻩ‬ ‫ﮐﺩﻭﻡ‬ ‫ﺗﻭ‬ ‫ﻳﺎ‬ ‫ﻫﺎ‬ ‫ﮐﺟﺎ‬ 2-‫ﻛﻮﺍﻧﺘﻮﻣﻲ‬ ‫ﺳﻮﺍﻻﺕ‬ ‫ﻃﺮﺡ‬
  8. 8. ‫ﻭ‬ ‫ﺭﻭﺣﻴﻪ‬ ‫ﺗﻘﻮﻳﺖ‬ ‫ﻧﻔﺲ‬ ‫ﺑﻪ‬ ‫ﺍﻋﺘﻤﺎﺩ‬ TRIZ ‫ﻣﺜﺒﺖ‬ ‫ﻫﻴﺠﺎﻧﺎﺕ‬ )‫ﻛﺘﺎﺏ‬ ‫ﺑﻴﺎﻧﺪﻳﺸﻴﺪ‬(.... ‫ﻧﻴﺎﻳﺶ‬ ‫ﻭ‬ ‫ﺩﻋﺎ‬ ‫ﺁﺭﺍﻣﺶ‬ ‫ﻫﺎﻱ‬ ‫ﺗﻜﻨﻴﻚ‬ ‫ﺧﻼﻗﻴﺖ‬ ‫ﺗﻤﺮﻛﺰ‬ ‫ﻭ‬ ‫ﻣﺮﺍﻗﺒﻪ‬ 3-‫ﺟﻤﻊ‬ ‫ﻳﺎ‬ ‫ﺗﻤﺮﻛﺰ‬ ‫ﺑﺎ‬ ‫ﺍﻳﺪﻩ‬ ‫ﻳﺎﻓﺘﻦ‬ ‫ﺍﺣﺘﻤﺎﻝ‬ ‫ﺍﻓﺰﺍﻳﺶ‬ ‫ﺫﻫﻦ‬ ‫ﻗﺪﺭﺕ‬ ‫ﻛﺮﺩﻥ‬
  9. 9. ∗‫ﻧﺎﻣﺮﺑﻮﻁ‬ ‫ﻫﺎﻱ‬ ‫ﺣﻮﺯﻩ‬ ‫ﺩﺭﻣﻮﺭﺩ‬ ‫ﺍﮔﺮ‬ ‫ﺣﺘﻲ‬ ،‫ﺧﻮﺩﺵ‬ ‫ﻛﻤﻚ‬ ‫ﺗﺮﻳﻦ‬ ‫ﺿﻌﻴﻒ‬ ‫ﺩﺭ‬ ،‫ﻣﻄﺎﻟﻌﻪ‬ ‫ﺑﺎﻗﻲ‬ ‫ﻓﻌﺎﻝ‬ ‫ﺣﺎﻟﺖ‬ ‫ﺩﺭ‬ ‫ﻣﺎ‬ ‫ﺫﻫﻦ‬ ‫ﻣﻴﺸﻪ‬ ‫ﺑﺎﻋﺚ‬ ،‫ﺑﺸﻪ‬ ‫ﺍﻧﺠﺎﻡ‬ ‫ﻫﻢ‬ ‫ﻣﻮﺟﻮﺩ‬ ‫ﻣﺴﺌﻠﻪ‬ ‫ﺑﻪ‬ ‫ﺍﺗﻔﺎﻗﺎ‬ ‫ﻛﻪ‬ ‫ﻟﻐﺖ‬ ‫ﻳﻚ‬ ‫ﺑﻪ‬ ‫ﺑﺮﺧﻮﺭﺩﻥ‬ ‫ﻣﺜﻞ‬ ‫ﻧﺎﻣﺮﺑﻮﻁ‬ ‫ﻋﻠﺘﻲ‬ ‫ﺑﻪ‬ ‫ﺗﺎ‬ ‫ﺑﺎﺷﻪ‬ ‫ﺁﻣﺎﺩﻩ‬ ‫ﻭ‬ ،‫ﺑﻤﻮﻧﻪ‬ ‫ﻣﺮﺑﻮﻃﻪ‬ ‫ﻣﺎ‬ ‫ﺳﻮﺍﻝ‬ ‫ﺑﻪ‬!!!‫ﻛﻨﻪ‬ ‫ﺩﺍﻧﻠﻮﺩ‬ ‫ﻣﺎ‬ ‫ﺫﻫﻦ‬ ‫ﺗﻮﻱ‬ ‫ﺭﻭ‬ ‫ﺟﻮﺍﺏ‬ ‫ﻳﻬﻮ‬! ∗‫ﻛﺮﺩﻥ‬ ‫ﺑﺮﻃﺮﻑ‬ ‫ﻳﺎ‬ ‫ﺟﺪﻳﺪ‬ ‫ﺳﺮﻭﻳﺲ‬ ‫ﻳﻚ‬ ‫ﺍﺭﺍﺋﻪ‬ ‫ﻣﻮﺭﺩ‬ ‫ﺩﺭ‬ ‫ﺷﻤﺎ‬ ،‫ﻛﻨﻴﺪ‬ ‫ﻓﺮﺽ‬ ‫ﻣﺜﻼ‬ ‫ﻣﺸﻐﻮﻟﻪ‬ ‫ﻓﻜﺮﺗﻮﻥ‬ ‫ﻓﻌﻠﻴﺘﻮﻥ‬ ‫ﺑﻴﺰﻧﺲ‬ ‫ﻣﺸﻜﻼﺕ‬)‫ﺣﻞ‬ ‫ﺑﺮﺍﻱ‬ ‫ﻧﻈﺮ‬ ‫ﻣﻮﺭﺩ‬ ‫ﺳﻮﺍﻝ‬(‫ﻭﻟﻲ‬ ‫ﺭﻭ‬ ‫ﻫﺴﺖ‬ ‫ﻣﻴﺰ‬ ‫ﺭﻭﻱ‬ ‫ﻛﻪ‬ ‫ﺧﺎﻧﻮﺍﺩﻩ‬ ‫ﻣﺠﻠﻪ‬ ‫ﻳﻚ‬ ‫ﺁﺭﺍﻳﺸﮕﺎﻩ‬ ‫ﺩﺭ‬ ‫ﺍﻧﺘﻈﺎﺭ‬ ‫ﺣﺎﻟﺖ‬ ‫ﺩﺭ‬ ‫ﺍﻣﺮﻭﺯ‬ ‫ﻛﻨﻴﺪ‬ ‫ﻭﻣﻄﺎﻟﻌﻪ‬ ‫ﺩﺍﺭﻳﺪ‬ ‫ﺑﺮ‬.....‫ﺭﺍ‬ ‫ﺧﻮﺩ‬ ‫ﻣﺴﺌﻠﻪ‬ ‫ﺟﻮﺍﺏ‬ ‫ﻛﻪ‬ ‫ﺩﺍﺭﺩ‬ ‫ﻭﺟﻮﺩ‬ ‫ﺯﻳﺎﺩﻱ‬ ‫ﺍﺣﺘﻤﺎﻝ‬ ‫ﻛﻨﻴﺪ‬ ‫ﭘﻴﺪﺍ‬ ‫ﺍﻥ‬ ‫ﺧﻄﻮﻁ‬ ‫ﺑﻴﻦ‬ ‫ﺍﺯ‬ ۴-‫ﻣﻁﺎﻟﻌﻪ‬
  10. 10. ∗‫ﻭ‬ ‫ﺷﺪﻩ‬ ‫ﺭﻭﺍﻥ‬ ‫ﻣﺴﺌﻠﻪ‬ ‫ﭘﺎﺳﺦ‬ ‫ﻳﺎﻓﺘﻦ‬ ‫ﭘﻲ‬ ‫ﺩﺭ‬ ‫ﺷﻤﺎ‬ ‫ﻧﺎﺧﻮﺩﺁﮔﺎﻩ‬ ‫ﺿﻤﻴﺮ‬ ‫ﺷﻚ‬ ‫ﺑﺪﻭﻥ‬ ‫ﺑﺮﺳﺎﻧﺪ‬ ‫ﺷﻤﺎ‬ ‫ﺑﻪ‬ ‫ﺭﺍ‬ ‫ﺧﻮﺩ‬ ‫ﭘﻴﺎﻡ‬ ‫ﺗﺎ‬ ‫ﺍﺍﺳﺖ‬ ‫ﻓﺮﺻﺖ‬ ‫ﻳﻚ‬ ‫ﻣﻨﺘﻈﺮ‬! ∗‫ﺍﻳﺪ‬ ‫ﻳﺎﻓﺘﻪ‬ ‫ﺭﺍ‬ ‫ﭘﺎﺳﺦ‬ ‫ﺧﻮﺩﺗﺎﻥ‬ ‫ﻛﻨﻴﺪ‬ ‫ﺍﺣﺴﺎﺱ‬ ‫ﺷﻤﺎ‬ ‫ﺑﻄﻮﺭﻳﻜﻪ‬)‫ﻫﻤﻴﻨﻄﻮﺭ‬ ‫ﺍﻟﺒﺘﻪ‬ ‫ﻛﻪ‬ ‫ﻫﺴﺖ‬ ‫ﻫﻢ‬( ∗‫ﺩﺍﺭﻧﺪ‬ ‫ﺭﺍ‬ ‫ﺳﻨﺨﻴﺖ‬ ‫ﺑﻴﺸﺘﺮﻳﻦ‬ ‫ﻛﻪ‬ ‫ﻣﻮﺿﻮﻉ‬ ‫ﺩﻭ‬ ‫ﺗﺎ‬ ‫ﺍﺳﺖ‬ ‫ﻻﺯﻡ‬ ‫ﻛﻠﻴﺪﻱ‬ ‫ﻟﺤﻈﻪ‬ ‫ﻳﻚ‬ ‫ﭘﺲ‬ ‫ﺷﻮﻳﺪ‬ ‫ﺳﻮﺍﻟﺘﺎﻥ‬ ‫ﭘﺎﺳﺦ‬ ‫ﻣﺘﻮﺟﻪ‬ ‫ﺷﻤﺎ‬ ‫ﻭ‬ ‫ﺩﻫﻨﺪ‬ ‫ﺭﺥ‬ ‫ﻫﻢ‬ ‫ﺑﺎ‬! ∗‫ﻧﻴﺴﺖ‬ ‫ﺁﻥ‬ ‫ﻧﺪﺍﺩﻥ‬ ‫ﺭﺥ‬ ‫ﻣﻌﻨﻲ‬ ‫ﺑﻪ‬ ،‫ﺑﺎﺷﻴﺪ‬ ‫ﻧﺪﺍﺷﺘﻪ‬ ‫ﺍﻳﻤﺎﻥ‬ ‫ﻟﺤﻈﻪ‬ ‫ﺍﻳﻦ‬ ‫ﺑﻪ‬ ‫ﺍﮔﺮ‬!‫ﺑﻠﻜﻪ‬ ‫ﻧﺼﻴﺐ‬ ‫ﻓﺮﺻﺎ‬ ‫ﻭ‬ ‫ﻣﻴﺸﻮﺩ‬ ‫ﺭﺩ‬ ‫ﺷﻤﺎ‬ ‫ﮔﻮﺵ‬ ‫ﻛﻨﺎﺭ‬ ‫ﺍﺯ‬ ‫ﻭﻟﻲ‬ ‫ﻣﻴﺸﻮﺩ‬ ‫ﺍﺭﺳﺎﻝ‬ ‫ﺷﻤﺎ‬ ‫ﭘﺎﺳﺦ‬ ‫ﻣﻴﻜﻨﺪ‬ ‫ﺩﺭﻙ‬ ‫ﺭﺍ‬ ‫ﺯﻧﺪﮔﻲ‬ ‫ﺁﻣﻴﺰ‬ ‫ﺍﺳﺮﺍﺭ‬ ‫ﻫﺎﻱ‬ ‫ﭘﻴﺎﻡ‬ ‫ﻫﺸﻴﺎﺭﺍﻧﻪ‬ ‫ﻛﻪ‬ ‫ﻣﻴﺸﻮﺩ‬ ‫ﻛﺴﻲ‬ 4-‫ﻣﺤﻴﻂ‬ ‫ﭘﺎﺳﺦ‬ ‫ﺑﺮﺍﻱ‬ ‫ﺍﻧﺘﻈﺎﺭ‬ )‫ﻟﻄﻒ‬ ‫ﻟﺤﻈﻪ‬(
  11. 11. ‫ﺍﻧﺪﻛﻨﺪ‬ ‫ﺧﺮﺩ‬ ‫ﺟﻮﻳﻨﺪﮔﺎﻥ‬ ‫ﻛﻪ‬ ‫ﺍﻓﺴﻮﺱ‬! ‫ﺟﺴﺖ‬ ‫ﺗﻮﺳﻞ‬ ‫ﺭﺍﻩ‬ ‫ﺩﺍﻧﻨﺪﮔﺎﻥ‬ ‫ﺳﺨﻦ‬ ‫ﺑﻪ‬ ‫ﻛﻪ‬ ‫ﺑﺎﻳﺪ‬ ‫ﺁﻣﻮﺧﺖ‬ ‫ﺩﺍﻧﺶ‬ ‫ﻛﺴﻲ‬ ‫ﻫﺮ‬ ‫ﺍﺯ‬ ‫ﻭ‬ ‫ﻧﻤﻮﺩ‬ ‫ﻛﺎﻭﺵ‬ ‫ﺭﺍ‬ ‫ﺟﻬﺎﻥ‬ ‫ﻛﻪ‬ ‫ﺑﺎﻳﺪ‬ ‫ﻭ‬ ‫ﺩﺍﺩ‬ ‫ﺩﺳﺖ‬ ‫ﺍﺯ‬ ‫ﺁﻣﻮﺧﺘﻦ‬ ‫ﺑﺮﺍﻱ‬ ‫ﻧﺒﺎﻳﺪ‬ ‫ﻫﻢ‬ ‫ﺭﺍ‬ ‫ﺩﻡ‬ ‫ﻳﻚ‬ ‫ﻓﺮﺩﻭﺳﻲ‬ ‫ﻧﻈﺮﻱ‬ ‫ﻣﺴﻌﻮﺩ‬‫ﻣﻨﺶ‬ ‫ﻣﻜﺎﻧﻴﻚ‬ ‫ﻣﻬﺪﺱ‬ ‫ﺍﺭﺷﺪ‬ ‫ﻛﺎﺭﺷﻨﺎﺱ‬MBA ‫ﺁﻣﻮﺯ‬ ‫ﺩﺍﻧﺶ‬TRIZ ‫ﺟﺪﻳﺪ‬ ‫ﺗﺠﺎﺭﻱ‬ ‫ﻫﺎﻱ‬ ‫ﺍﻳﺪﻩ‬ ‫ﺳﺎﺯﻱ‬ ‫ﭘﻴﺎﺩﻩ‬ ‫ﻭ‬ ‫ﻃﺮﺍﺣﻲ‬ ‫ﺩﺭ‬ ‫ﻣﺸﺎﻭﺭ‬ masoudnazari@gmail.com

×