Bertina lee- the 11th annual Human Factors IUW 2010

452 views

Published on

Published in: Education, Technology
  • Be the first to comment

  • Be the first to like this

Bertina lee- the 11th annual Human Factors IUW 2010

  1. 1. Emotion and Touch in Product Design: examining ethnicity 11th Annual Human Factors Engineering Inter-University Workshop Bertina Lee, Ph.D., Candidate University of Waterloo November 13, 2010
  2. 2. Bertina Lee: b9lee@uwaterloo.ca Ethnicity in design and touch Ethnicity impacts: – Response to visual and audio stimuli – Tactual? Significance? – Visceral experience of touch – If there is a difference, where does it occur? p.211th Annual Human Factors Engineering Inter-University Workshop http://www.suzannema.com/category/travels/ http://en.wikipedia.org/wiki/File:Diatonic_scale_on_C.png
  3. 3. Bertina Lee: b9lee@uwaterloo.ca Ethnicity in emotional response to touch EmotionResp(touch) = f (factor 1, factor 2, …) p.311th Annual Human Factors Engineering Inter-University Workshop Surface properties (e.g., roughness) Context (e.g., product group) Ethnicity?
  4. 4. Bertina Lee: b9lee@uwaterloo.ca Study 1: Design • Roughness (levels[1-3]) • Fidelity (real or virtual) • Affordance (touchable or non-touchable) • Not varying context Measures • Emotional Valence 11th Annual Human Factors Engineering Inter-University Workshop p.4
  5. 5. Bertina Lee: b9lee@uwaterloo.ca Study 1 - results 11th Annual Human Factors Engineering Inter-University Workshop p.5 F=7.2491, P<=0.008952F=6.994, P<=0.01018
  6. 6. Bertina Lee: b9lee@uwaterloo.ca Study 2: Design – Roughness (levels[1-8]) – Fidelity (both on screen) Measures – Emotional Valence – Emotional Intensity 11th Annual Human Factors Engineering Inter-University Workshop p.6
  7. 7. Bertina Lee: b9lee@uwaterloo.ca Study 2 - results 11th Annual Human Factors Engineering Inter-University Workshop p.7
  8. 8. Bertina Lee: b9lee@uwaterloo.ca Demographics results 11th Annual Human Factors Engineering Inter-University Workshop p.8 R = 0.3721R = 0.2771
  9. 9. Bertina Lee: b9lee@uwaterloo.ca Summary and Conclusions • Data suggests a difference between Asians and Caucasians in reported emotional response to changes in roughness • Asians seem to report higher emotional valence • Possible explanation: Asians report being less tactually sensitive  more tolerant of unexpected tactual stimuli 11th Annual Human Factors Engineering Inter-University Workshop p.9
  10. 10. Bertina Lee: b9lee@uwaterloo.ca Future work • Determine at what stage Asians (Perceptual? Cognitive? Report?) are “less sensitive” to tactual information than Caucasians 11th Annual Human Factors Engineering Inter-University Workshop p.10
  11. 11. Bertina Lee: b9lee@uwaterloo.ca Acknowledgements • NSERC • Dr. Carolyn MacGregor • John Kulinski (Use-IT Lab Coop student) Questions? 11th Annual Human Factors Engineering Inter-University Workshop p.11
  12. 12. Bertina Lee: b9lee@uwaterloo.ca 11th Annual Human Factors Engineering Inter-University Workshop p.12
  13. 13. Bertina Lee: b9lee@uwaterloo.ca Study 2: Design – Roughness (levels[1-8]) – Affordance (Pick up, no pick up) 11th Annual Human Factors Engineering Inter-University Workshop p.13

×