About manipalmart This was started in the year 2009 by Mr Shivananda Pai with minimal investment of 6k. His craze and passion about computers has given rise to manipalmart.com
Business Performance It has got 5 lakh clicks in a year. The no of visitors has reached 6,88,905 which is due to the admissions in 2010. Customized adwords from Google Substantial amount of revenue generated
Contd.. The website has customers who work in well known companies and gets calls from many parts of the world The primary target segment is the student community of Manipal
Business strategies to retaincustomers The site also uses referral marketing with the concept “write blogs and win prizes.” Integration of many services under one website.
Features of the site Services :Buy/rent/sell, cell phone recharge, online print etc Student center: lodges, print files etc Online shop: cinema hall, railway & bus tickets etc. Places to visit Gallery
Applied one’s Context: the website has a drop down menu of services at the home page only from which the user can choose his required services Commerce: the website uses paypal as a payment gateway
Contd.. Connection: have connection with many of the sites. There is an association with many sites in every page. Communication: - two way communication through blogs - Website strive to reply individually to users emails within one business day. - Users can also find the answers to commonly asked questions in Help centre at email@example.com.