E- BUSINESS MANAGEMENT ASSIGNMENTManipalmart.com        A case study           Group 4, section A             Advitheya N ...
“Sky is the limit” says Mr Shivananda Pai, the CEO of manipalmart.com. Mr Pai startedmanipalmart.com on 19th june 2009 aft...
*Call an autoThe browsers can call an auto to his residence from the places Sonia Clinic, Tiger circle, MITstand, KMC Main...
Marriage HallIt provides details regarding all marriage halls and convention centres in and around Manipal,which help in o...
 What is manipalmart.com’s role in medical tourism?They are in the process of hand shake the prominent hospitals around K...
overstaying in India or for not registering with the Registration Officer within the stipulatedperiod and for grant of Res...
5. Whether the applicant has come to any adverse notice which would render him/ herineligible for the grant of passport fa...
should be through the grilled door. High wattage light source with pilfer proof cover outsidethe main door should be insta...
Money exchangeThe Universal Currency Converter contains the top 85 currencies sorted by country name -listing the ten most...
Exhibit 1            10
Exhibit 2                       Once the user opts                   for the call an auto service                   and pu...
Exhibit 3Medical Tourism Sample Surgery Cost Comparitive Chart                    USA         India    Thailand   Singapor...
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Manipalmart

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Manipalmart

  1. 1. E- BUSINESS MANAGEMENT ASSIGNMENTManipalmart.com A case study Group 4, section A Advitheya N Gowri T R Mohammed Saabir Nayana P K Prasad Kamath
  2. 2. “Sky is the limit” says Mr Shivananda Pai, the CEO of manipalmart.com. Mr Pai startedmanipalmart.com on 19th june 2009 after his graduation with student community as theprimary target segment. He started this site with an investment of Rs.6000 which was for theweb designing. It was his craze and passion for computers which lead to the start ofmanipalmart. His curiosity to get answers for questions such as “how to get ranking fromGoogle?”, “how to create pages online?”, “how to use Google ads?”, “how to register domainname?” has given us the gift of manipalmart today.Mr Pai believes in honesty and hard work which has fetched more than 5 lakh clicks in ayear. More to our surprise, it has got one lakh clicks in the past month due to admissions. Hehas done lots of research in order to reach this stage of popularity. He has made a researchright from the choice of the colour of the site till the identification of genuine customers.The website uses transaction based revenue model and sellers paid commission on thetransactions facilitated by the site. Manipalmart recently got an affiliate with amazon.com. Ituses web 2.0 for the back end design. This site also is an infomediary which gives the usersthe source list of various services available in and around Manipal. It has taken the words“rental Manipal” from Google ad words. Initially, Yahoo had barred this website because ofthe Google ads. Google pays the revenue for ads and believes that this site has a hugepotential.Mr Pai during his interview says, “We don’t think that we need any introduction to ourservice.”Buy, Sell, RentThe site provides the real estate option online. The potential customers identified by the siteare newly married couples who wish to have a flat in their home town or the NRIs who preferbeach front flats. Online rental agreements are provided which can be used by the owner,residing abroad and tenant who is in Manipal. This site provides an opportunity to theresidents of Manipal who are presently settled in abroad to sell their lands online. It allowsbuyers to sell used items too which is one of the unique feature that manipalmart has beendistinguished for.Print online jobManipalmart has come up with a feature that facilitates the students in submitting theassignments in time. The documents can be uploaded on the website with contact details andwill be printed in a short span of time. The upload is either accepted or rejected by thewebsite depending on the genuineness and are forwarded to the cyber centres which isoutsourced by the dot com. The process of the print online job can be clearly understood withthe exhibit 1 in page 10.Online shoppingThe website provides facilities like online purchase of bus ticket, railway ticket, flight ticket,hotel reservation, rent a vehicle, request to buy book, recharge mobile and recharge DTHservicesBeauty parlourA source list of available beauty parlours in and around Manipal is listed out in the sitewhich has gained maximum popularity 2
  3. 3. *Call an autoThe browsers can call an auto to his residence from the places Sonia Clinic, Tiger circle, MITstand, KMC Main, Endpoint, Eswarnagar. The working of this service can be explained withthe exhibit 2 on page no. 11.Cell phone rechargeThis feature allows the user to recharge his mobile for either Rs. 100 or Rs. 200. There is noadditional cost on the services they provide but certain cases they collect 10% extra charge onservice. Paypal service is used to facilitate the payments.Cooking gasThis feature lists the LPG Distributors in and around Manipal.Courier ServiceThis feature lists the courier service providers in and around Manipal.Departmental storeThis feature lists the departmental stores located in and around Manipal.GymThis feature lists the health clubs located in and around Manipal.Hotel reservationThe website advocates that “Unlike other web based booking and other communication basedbooking you may end up with errors or develop communication gap between parties. Whereyou end up with:Paying more than the realUnknown person at serviceTariff rate varies depends on season and end up paying moreLocation of the hotel is unknownLocation hotel not near your work placeQuality of service in hotel is poorExceeding your budget limitsService is not good as explained in website”The user can choose a hotel and type of room from the drop down menu and will have to givetheir personal details. The website books the hotels in person and is viable to their customer.They keep proper communication and track the process to satisfy the customer needs.Mangalore StoreThis feature facilitates people who are from mangalore but staying away from theirhometown to order for home made, ayurvedic products like baby care (roots, dashamoolaristaetc), pickles, appalam and other necessities. User can just send his order through e-mail abouthis requirement with full details, quantity also from particular place (speciality).They replywith price details and other remarks will be sent by the website and they wait for theacknowledgement for supply of items.* Service yet to be activated 3
  4. 4. Marriage HallIt provides details regarding all marriage halls and convention centres in and around Manipal,which help in organising events etc.*Medical TourismThe health care sector in India has witnessed an enormous growth in infrastructure in privateand voluntary sector. The private sector which was very modest in the early stages has nowbecome a flourishing industry equipped with the most modern state-of-the-art technology atits disposal. It is estimated that 75-80% of health care services and investments in India arenow provided by the private sector. An added advantage is that India has one of the largestpharmaceutical industries in the world. It is self sufficient in drug production and exportsdrugs to more than 180 countries. Why India? India is considered the leading country promoting medical tourism-and now it is moving into a new area of "medical outsourcing," where subcontractors provide services to the overburdened medical care systems in western countries. Indias National Health Policy declares that treatment of foreign patients is legally an "export" and deemed "eligible for all fiscal incentives extended to export earnings." Government and private sector studies in India estimate that medical tourism could bring between $1 billion and $2 billion US into the country by 2012. The reports estimate that medical tourism to India is growing by 30 per cent a year. Indias top-rated education system is not only churning out computer programmers and engineers, but an estimated 20,000 to 30,000 doctors and nurses each year. The largest of the estimated half-dozen medical corporations in India serving medical tourists is Apollo Hospital Enterprises, which treated an estimated 60,000 patients between 2001 and spring 2004.  Medical package: Bone Marrow Transplant Brain Surgery Cancer Procedures (Oncology) Cardiac Care Cosmetic Surgery Dialysis and Kidney Transplant Gynaecology & Obstetrics Health Checkups Internal/Digestive Procedures Joint Replacement Surgery Nuclear Medicine Neurosurgery & Trauma Surgery Preventive Health Care Refractive Surgery Osteoporosis Spine Related Urology 4
  5. 5.  What is manipalmart.com’s role in medical tourism?They are in the process of hand shake the prominent hospitals around Karnataka and Kerala.They act like a care taker between hospitals and patients so that patients will get ultimatecare.Patients will be given local attendants / guardian to escort with them.Website sees that tour will be more economical than the other countries.They supervise from arrival at airport to departure at airport.Safety of the patient is the ultimate aim.Total solution by comparing treatments at different hospitals in advance.Patients will be admitted only after proper planning and time management.The medical tourism cost comparative chart is in exhibit 3 on page no. 12.*Packers and movers*Pay my billThis facility is only for the Manipal and Mangalore students. It aims at collecting the bills ofthe students and paying it through paypal which is the payment gateway.Police stationThe site has collected information which might be required by the students studying inManipal during emergencies. Foreigners RegistrationForeigners should submit their applications along with the registration forms with full detailsin person. Registration is not required for the visas valid upto 180 days. Similarly priorpermission for leaving the country is not required if the visa is valid upto 180 days. Howeverthis rule does not apply to Pak Nationals and Afghan Nationals. Foreigners having a visa formore than 180 days should get themselves registered within (14) days of their arrival,whereas Pak- nationals should report their arrival within 24 hours and all Afghan nationalsare required to register themselves within (7) days of arrival in India irrespective of their visavalidity, before FRO concerned. Extension of visa beyond 180 days will require registration.Children below 16 years of age are exempted from registration with foreigner’s registrationofficer. However, they are required to obtain residential permit and are not exempted fromthis requirement for getting extension of stay. All application forms are made available freeof cost at City Special Branch located in the premises of the office of The Commissioner ofPolice, Infantry Road, Bangalore City. Foreigners have special endorsements [each visit sixmonths/ each visit shall not exceed 180 days] in their visas do not require registration anddeparture clearance; but registration and leave India permission are required, if their stayexceeds 180 days or six months. Adults should submit [5] photographs and minors [3]photographs. Proof of address in shape of ration card, telephone bill, electricity bill, etc.should be submitted. Two sets of passport and visa copies should be enclosed. Guardiansshould submit the undertaking letter for dependent foreigners. Foreign students coming onstudent visa should submit bonafide study certificate of a recognized institution along withHIV test certificate, bank account statement and rental deed. Foreigners coming on businessvisa should submit the RBI permission. Foreigners coming on employment visa shouldsubmit the employment agreement papers/ undertaking of the employer or company. APENAL fee of US $ 30[or equivalent amount in Indian rupees] has to be paid by foreigners 5
  6. 6. overstaying in India or for not registering with the Registration Officer within the stipulatedperiod and for grant of Restricted/ Protected area permits. Visa extensionExtension forms will be issued at F.R.O’s office (1+3). Foreigners should submit applicationalong with the extension forms with full details and reasons for extension. Adults shouldsubmit [5] photographs and children (minors) 3 photographs in case the photographssubmitted previously have become old. For proof of residential address, ration card ortelephone bill should be submitted. In case of Indian spouse, marriage certificate issued bythe recognized government Registrar should be submitted in duplicate (two sets). Foreignstudents coming on student visa should submit bonafide certificate of recognized institutionalong with HIV test certificate, bank account statement and rental deed. l Foreigners comingon business visa should submit the RBI permission for the extension period. Foreignerscoming on employment visa should submit the employment agreement papers for theextension period. The foreigners of the following countries are exempted from Visa feeAfghanisthanBangladeshSwedenSouth AfricaPolandMaldivesSlovak RepublicMauritiusMongoliaArgentinaJamaica Fee For Visa ExtensionTransit Visa [valid for 15 days-Single/Double Entry] -US $ 10tudent Visa [valid for the duration of the course or for the period of five years, whichever isless –multiple entry] - US $ 75All kinds of visa other than transit and students Visas valid upto 6 months [multiple entry] -US $ 40All kinds of visa other than transit and student Visa valid for over 6 months and upto 1 year[multiple entry] - US $ 65All kinds of visa other than transit and student Visa valid for over 1 year and upto 5 years[multiple entry] - US $ 130 Police Clearance Certificate for obtaining passportFor the Police Clearance Certificate the applicant should apply for the same at the PassportOffice concerned. After verification by the Special Branch a report will be sent to thePassport Officer for issuing of Police Clearance certificate (PCC) by the Passport Officer.VERIFICATION OF PASSPORT APPLICATION The following aspects are being verified:1. Whether the applicant is a citizen of India or not2. Identification of the applicant with the photograph on the personal particulars form.3. Whether any criminal case is pending against him /her in the court of law.4. Whether his/ her case attracts the provisions of Sec 6[2] or 10[3] of Passport Act, 1967. 6
  7. 7. 5. Whether the applicant has come to any adverse notice which would render him/ herineligible for the grant of passport facilities.The Pak nationals on their arrival at Bangalore City have to report before F.R.O. Bangalorewithin 24 hours of their arrival. After reporting they will be provided with residential permit(RP) for the visa period by the F.R.O.Bangalore. Pakistani NationalsRequirement for extension of visa on short term visa basis for the PakNationals Extension of Visa is being granted to Pak nationals on the following grounds for aperiod of one month by FRO Bangalore under delegated power and by the State Governmentup to a further period of two months, one month at a time beyond the authorised period ofvalidity of the Visa. Grounds:Serious illness of the Pakisthani national or his first degree relations.Death of first or second degree relationsMarriage of first degree relations settled, or date changed after the arrival of the Pak nationalsDisruption of means of travelPROCEDURE FOR GRANT OF EXTENSION ON LONG TERM VISA (LTV) TO PAK-NATIONALS Grant of visa to PAK-NATIONALS visiting INDIA is governed by the INDO-PAK Visa Agreement 1994 as amended from time to time. This agreement provides for issueof only Short Term Visa(STV). However instructions have been issued from time to time inthe past regarding grant of Long Term Visa(LTV) to the following categories of Pak-nationals: Member of minority communities in Pakistan (Hindus and Sikhs) ; Pak-womenmarried to Indian nationals and staying in India; Indian women married to Pak-nationals andreturning due to widowhood/ divorce and having no male member to support them inPakistan; and Cases involving extreme compassion.FOR CATEGORY (I):Application along with Form-B, guarantee affidavit, indemnity bond, challan of Rs.15/-, (8)latest passport size photographs Photo copy of the valid Pak-passport. For further extension,if any, for a period of 2 years only application along with Form-B and Photo copies of validPak-passport and challan of Rs.30/-.FOR CATEGORY (II): Safety tips for Residential Areas1 Hire qualified / experienced security guards only2. Check the antecedents / credentials of the security guard and domestic servants beforehiring them. Insist on references from their previous employers. Furnish their full particularsto your police station in the format suggested by them3. Always employ different security guard for day and night duties4. Secretaries of Societies are advised to brief all the security men / security guard / lift menabout various aspects of security. Some of these are: To make an enquiry if a taxi or auto-rickshaw is seen parked inside the compound or outside the building for a long time.To inform the police in case they find any vehicle parked inside the building (if ownership isnot known) for a long time.5. Secretaries of societies are advised to brief all residents on the following:Whenever they employ a new servant, the local police station should be informed. His or herphotographs, fingerprints and other details should be obtained and submitted to local policestation.They should be advised to install a door with iron bars inside the flat, superior quality nightlatches and special eye lens on the main door. Ideally, interaction with strangers and vendors 7
  8. 8. should be through the grilled door. High wattage light source with pilfer proof cover outsidethe main door should be installed.They should not keep huge amounts of cash, valuable ornaments etc., in the house.They should avoid discussing money transactions and other important family matters in thepresence of servants/ outsiders.* They should not humiliate servants on petty matters. Nor should they penalize them forsmall damages.6. It is important to inform the police about any suspicious happening or unclaimed objectfound in suspicious circumstances. Extend full cooperation to the police.7. A special register should be maintained in every society and kept in the custody of thesecurity guard / watchman or in the societys office. Whenever Police officers visit the area,they should get an entry in such registers.FOR CATEGORY (111) AND (1V):Extension of visa on LTV basis, the Pak-national has to submit an application along withForm-B, guarantee affidavit, indemnity bond, Photocopies of marriage certificate, (8) latestpassport, and Photo copies of the Pak-passport, Photocopies of Indian passport of the Pak-national husband, challan for Rs.15/- for the first extension. For further extension, if any, fora period of 2 years only application along with Form-B and Photo copies of valid Pak-passport and challan of Rs.30/. After due enquiry of the genuinity, the proposal of extensionof stay on LTV s being referred to the government of Karnataka State for further action.ThePak national has to submit an application along with Form-B, guarantee affidavit, Indemnitybond, Photo copies of marriage certificate, (8) latest Passport size photographs of theapplicant, Photo copies of valid Pak Passport, Photo copies of Indian Passport of the PaknationPrint PhotoThis feature allows the user to upload a photo and take a print of it. It gives an option to thesize of the photos which must be entered along with the personal details for verification.Recharge DTH serviceWebsite does the recharge for Big TV with an amount of Rs. 500 which would be donethrough paypal. The other providers and options for recharge amounts would be added on inthe near future.Travel agentsThe users are given a list of local travel agents for their convenience purpose along with theircontact details.VIP Phone NumbersThe contact details of the VIPs of manipal which would be needed by the student communityare put up on the website for students’ and visitors’ welfare. These contact details areobtained from the BSNL line dial 29XXXXX.PG AccommodationBy giving the details about the requirement of PG in the specified format in the website, theusers would be getting a mail that would give them the available PGs and instruction tofollow to join a PG. 8
  9. 9. Money exchangeThe Universal Currency Converter contains the top 85 currencies sorted by country name -listing the ten most popular currencies first. Special units and precious metals are listed bothalphabetically and separately, at the end of the list on the site.Rent a vehicleOnce the user clicks on this option a rent a vehicle order form will open as a new windowwhere in the user can choose the type of vehicle and the city from the drop down menu.Rose to a friendThis is a new E-Friendship concept to greet friends at Manipal. Just click on our email boxand send message and order flowers with the site, which will pass on greetings to your lovedone at Manipal. It would be a surprise to the recipient and the details of the sender would notbe disclosed. This service is dedicated to the students at manipal. The range of the roses startsfrom Rs. 100.Tracking the railways and flightThe railways and flights are tracked on the website. The flights are tracked with the supportfrom Airport authority of India.News updateAt the bottom of the web page one can get the news which is powered by Google. The newswill be about Manipal at first, the next button would lead us to the news about places aroundManipal and further clicks would give us news about Mangalore.Other servicesIt gives a free source list of the ATMs/banks, stationeries, clubs, coaching centres, hotels andlodges, map of manipal, repair center, cloth shops, cinema halls, gift stores, places to visit, agallery and waste management.Why should one choose manipalmart.com?The primary reason is the product itself which offers a wide variety of services under anumbrella. The website aims at providing quality of service. They emphasise on the customerservice and building customer loyalty, which is one of the challenges faced by the websites.They have a referral marketing where users can write blogs and win prizes. The website cameup with the idea of converting the brick and mortar to click and mortar. This gave the localtraders and service providers an entry online and also eliminated competition with them bybringing them online.Manipalmart has a huge potential and given an opportunity, would make the users feel thedifference with their services. It has different customers who work for different companiesand has contacts round the globe as listed in exhibit 4 in page no. 12. It is growing along withspeed and let us wait to see whether it’s going to sustain over a long time and expand itsbusiness to other parts of the country too. 9
  10. 10. Exhibit 1 10
  11. 11. Exhibit 2 Once the user opts for the call an auto service and putforths his request The website authenticates the user and sends sms to the user as well as the auto driver with an advertisement which would be a source of revenue The entire process is completed in a click 11
  12. 12. Exhibit 3Medical Tourism Sample Surgery Cost Comparitive Chart USA India Thailand Singapore Costa Rica KoreaHeart Bypass $130,000 $9,300 $11,000 $16,500 $24,000 $34,150Heart Valve $160,000 $9,000 $10,000 $12,500 $15,000 $29,500ReplacementAngioplasty $57,000 $7,500 $13,000 $11,200 $9,000 $19,600Hip Replacement $43,000 $7,100 $12,000 $9,200 $12,000 $11,400Hysterectomy $20,000 $6,000 $4,500 $6,000 $4,000 $12,700Knee Replacement $40,000 $8,500 $10,000 $11,100 $11,000 $24,100Exhibit 4Some of our customers are working for· Infosys· karnataka Bank· Manipal University· Asia net· Tampi· Manipal power press· Manipal dot net· Karmic· IOCL Delhi· Hare ram Hare Krishna· SMEI Trading (India) Pvt, Chennai· Al-Reyami DubaiCountries we get call for our services· England· Malaysia· Dubai· USE· Iran· India· Singapore 12

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