Institute of communication studiesPresented to: Ahmed Sheikhpresented by:Madeeha Bakhtawar 01Sammiya Taseer      21Mahvish...
We divide the different types ofcommunication medium intotwo different categories:1. Physical media2. Mechanical media
Physical mediaWith physical media we mean channelswhere the person who is talking can beseen and heard by the audience.The...
Cricket MatchCricket match is goingto be played at QaddafiStadium and you arelistening commentaryand watching the bating,b...
Manager’smeetingwith hisemployees
Imran khan’s speechat Minar-e- Pakistanand you listen him,watch hisexpressions, bodylanguage not on TVbut due to your ownp...
Word Of MouthIf something becomes well-known by word of mouth, itbecomes well-known becausepeople are telling each other a...
Mechanical media
With mechanicalmedia we mean writtenor electronic channels.
It is meant for behavioralchanges.It plays an important rolein agenda setting.
•E-mail•Weekly letters ornewsletters•Personal letters•Billboards•Sms
Weekly lettersPersonal letters
Billboards     you can use billboards to inform people who     do not have computers and/or access to the     Intranet or ...
SOCIAL MEDIASocial media refers to the means of interactions among people in which they create, share, and exchange infor...
CLASSIFICATION OF SOCIAL MEDIA:
Six different types of social media:collaborative projects blogs and micro blogscontent communities social networking ...
Mobile social media    When social media is used in combination with mobile devices it is    called mobile social media. S...
Online Media The term "media" is defined by the dictionary as the storage and transmission tools used for delivering data...
“DYNAMIC MEDIA”  ‘In general, dynamic means energetic, capable of action and/or  change, or forceful, while static means s...
STATIC MEDIA   Newspapers, magazines, posters and books are all examples of   static media.   •Works on self chosen speed ...
THANK YOU
Presentation types of communication medium bs (h) pu 2013
Presentation types of communication medium bs (h) pu 2013
Presentation types of communication medium bs (h) pu 2013
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Presentation types of communication medium bs (h) pu 2013

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PRESENTED BY STUDENTS OF ICS, PUNJAB UNIVERSITY ON 18-4-2013
RESOURCE PERSON: AHMAD SHEIKH

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Presentation types of communication medium bs (h) pu 2013

  1. 1. Institute of communication studiesPresented to: Ahmed Sheikhpresented by:Madeeha Bakhtawar 01Sammiya Taseer 21Mahvish Tabassum 57BS(Hons) 8th semesterUniversity of the Punjab Lahore
  2. 2. We divide the different types ofcommunication medium intotwo different categories:1. Physical media2. Mechanical media
  3. 3. Physical mediaWith physical media we mean channelswhere the person who is talking can beseen and heard by the audience.The whole point here is to be able to notonly hear the messages but also to see thebody language and feel the climate in theroom.
  4. 4. Cricket MatchCricket match is goingto be played at QaddafiStadium and you arelistening commentaryand watching the bating,balling and inningswhile sitting at Stadiumis the example ofphysical media.
  5. 5. Manager’smeetingwith hisemployees
  6. 6. Imran khan’s speechat Minar-e- Pakistanand you listen him,watch hisexpressions, bodylanguage not on TVbut due to your ownpresence at Minar-e-Pakistan is theexample of physicalmedia.
  7. 7. Word Of MouthIf something becomes well-known by word of mouth, itbecomes well-known becausepeople are telling each other aboutit, and not because of advertisingor other marketing tools.
  8. 8. Mechanical media
  9. 9. With mechanicalmedia we mean writtenor electronic channels.
  10. 10. It is meant for behavioralchanges.It plays an important rolein agenda setting.
  11. 11. •E-mail•Weekly letters ornewsletters•Personal letters•Billboards•Sms
  12. 12. Weekly lettersPersonal letters
  13. 13. Billboards you can use billboards to inform people who do not have computers and/or access to the Intranet or to reach people that work part time and does not attend weekly meetings.
  14. 14. SOCIAL MEDIASocial media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks."a group of Internet-based applications that build on the ideological and technological foundations”
  15. 15. CLASSIFICATION OF SOCIAL MEDIA:
  16. 16. Six different types of social media:collaborative projects blogs and micro blogscontent communities social networking sites virtual game worlds virtual social worlds
  17. 17. Mobile social media When social media is used in combination with mobile devices it is called mobile social media. Social media is a group of mobile marketing applications that allow the creation and exchange of user- generated content
  18. 18. Online Media The term "media" is defined by the dictionary as the storage and transmission tools used for delivering data or information. However, nowadays media is often used as a synonym to mass media and news media. And media, along with everything else in this world, has evolved a lot, and when the Internet was introduced, media fitted perfectly in it, giving birth to the online media.
  19. 19. “DYNAMIC MEDIA” ‘In general, dynamic means energetic, capable of action and/or change, or forceful, while static means stationary or fixed.’
  20. 20. STATIC MEDIA Newspapers, magazines, posters and books are all examples of static media. •Works on self chosen speed • Longer shelf value
  21. 21. THANK YOU

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