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THE STATE OF THE APP ECONOMY
The State of the App Economy (July 2013), produced in partnership with Reticle Research and Paradigm Sample with contributions from analyst Billy Pidgeon, provides a robust look at today’s app economy, providing marketers, publishers and their partners with the current and longer-term forecasts and rich, timely consumer insights they need to take action today and strategically prepare for the future.
The report analyzed the state of the app economy and includes current and market sizing forecasts through 2017 for key app economy sectors including the overall US app economy, in-app advertising, app-enabled commerce, app downloads, virtual goods, and digital downloads.
The report also includes fresh, timely “connected consumer” behavioral and consumption data and insights based on a proprietary survey fielded to 2,500 online U.S. consumers. It also analyzes aggregated data from two key partners including a section on app usage based on data from mobile analytics company Flurry and a global appstore snapshot with data and insights from Distimo, a global analytics firm. It spans strategic and tactical concerns taking a comprehensive look at both detailed demographic breakdowns of app usage by age range across a range of 15 different genres, as well as ownership of and interest in acquiring emerging platforms.
A few of the report highlights are below. The full report is available for purchase from www.appnationresearch.com