Be the first to like this
Future Perfect starts new project – Russian Society Reviews. Our reports will navigate you through major social trends and provide inspiration to accelerate your business growth.
The theme of the first issue Honesty. For some foreign readers it may be strange to hear that honesty is a trend given that in many countries it is a common belief that honesty is everywhere but it is no secret that here in Russia there are still significant problems with transparency, open dialogue and misinterpretation.
With insight into how social dialogue has changed and how the government and corporations have started to react, we can better understand the way we should resonate with Russians in brand communication.