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Search Engine Optimizaton (SEO)


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What is SEO?
Why SEO is important for your website?
How it works ?
How to build unusual traffic to your website using SEO?

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Search Engine Optimizaton (SEO)

  1. 1. SEARCH ENGINE OPTIMIZATION (SEO) By IMA-APPWEB India’s Best Creative Digital & Design Agency offering Online Advertising, Marketing and Branding services.
  2. 2. ABOUT US Ima AppWeb is a leading agency in the field of Information Technology and Communication Art. It has created a hold in a market with its cost effective and strong products of Inbound Marketing Strategy and Techniques. IMA-AppWeb prides itself on recognizing and developing top talent to take its people and company to the next level. Founded in 2004, IMA- AppWeb offers Branding/Designing, Information Technology (IT), Sourcing and Procurement and Business Process Management (BPM) related services and solutions across a variety of industries. Using a unique delivery model, including globalization flexibility, these services provide value by improving client business processes, reducing operating costs, improving product quality and extending global capabilities. With a focus on innovation and flexibility, IMA-AppWeb nurtures each relationship to become a partner of choice for its clients. IMAAppWeb designs, engineers and markets innovation, deliver high quality product side-by-side provides strategic management, administrative systems, and consultancy to a diverse array of worldwide subsidiaries and affiliates.
  3. 3. UNDERSTANING SEO SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
  5. 5. ORGANIC SEARCH ENGINE OPTIMIZATION FOR LONG TERM RESULTS The term “organic search” refers to the natural search engine results that appear for any given query. These are separate from the “paid search” or “sponsored” search engine results that also appear after each search is processed through the search engine. Organic search engine results are the most relevant search engine results for that query as selected by the search engine. It goes without saying that search results that appear organically are viewed as more relevant and trustworthy than the websites that are paying top dollar to be included alongside those organic search results. When you buy a keyword or phrase in order to appear in the search results for that topic, your listing will appear in the sponsored or paid search results and are labeled as such.
  6. 6. ORGANIC SEO FOR MORE CREDIBILITY  When you optimize your web content to appear in organic search engine results, you are telling potential readers that your SEO content provides valuable information about their search topic, not that you paid a search engine to appear there regardless of the quality of information connected to that link.  Organic SEO needs time to built up but, once properly created is ever lasting and ensure regular traffic and ranking on the Search Engine.  It is not search engine specific and is applicable on all search engines through which the reader would intend to search your products or services.
  7. 7. INORGANIC SEO FOR IMMEDIATE RESULTS Google ADWORD Inorganic SEO means when you understand the keywords by which the user would try to search the product/services your organization offers, and pay for the words/website to come at high ranking on the search engine. It is search engine specific tool which means you will have to pay separately for every search engine for ranking. It is ideal for starters who wants immediate visibility of their products.
  8. 8. HOW SEO WORKS?
  9. 9. TRANSITION FROM INORGANIC TO ORGANIC SEO At IMA APPWEB we excel in identifying the key tools to promote your website to the right audiences whom you want to target your products to. We suggest our clients to start with ADWORDS and equally invest in the Organic structuring of your website. As the traffics catches up, one can invest lesser on the paid traffic and organic can take the lead towards more credibility and recognition to your work.
  10. 10. SOME CASE STUDIES  Adventure park in Delhi  Mall of Adventure  Aagman India  Swissserene  Sleep cure solutions
  11. 11. WHY US ?  80% of consumers find your website by first writing a query into a box on a search engine (Google, Yahoo, Bing)  90% choose a site listed on the first page  85% of all traffic on the internet is referred to by search engines  The top three organic positions receive 59% percent of user clicks.  Cost-effective advertising  Clear and measurable ROI  Operates under this assumption: More (relevant) traffic + Good Conversions Rate = More Sales/Leads
  12. 12. THANK YOU With Regards Ima-appweb Y-53, Okhla Industrial Area, Phase 2 New Delhi 110020 +91-9871192979, +91-9717043263