Tom Godber
 - CTO Masabi
 - Co-Founder MoMo Estonia
   Tallinn, capital of
    Estonia, will be co-
    hosting

   Helen was the most
    popular bit of my last
    ppt so...
   I‟m not sure why I‟m talking in this
    section ;)

   My company is self-funded
     Organic growth


   BUT

  ...
   Can fund growth
     Organic growth can be painful


   Brings way more than money
     Contacts
     Credibility
...
   Text, Voice, Alarm Clock

   Can other services reach these
    heights?

     NO


   But they don‟t need to
    ...
   Pain of the user experience

   Limited development options
     SMS, Wap, Java…
     All defined by their drawback...
   Mentioned a lot, rarely defined well

   Every handset model is different


   Then throw in operators, firmware…

...
   Some of today‟s
    screen size
    diversity
     The exact sizes
      may change
     But the change is
      con...
   New hardware features added all the
    time
     Camera
     GPS / location awareness


   Add new APIs for this
 ...
   Upgrade cycle myth
     “A handset is dead after <N> months”


   In countries with subsidies, „free‟
    upgrades o...
   Embrace diversity

   Target the entire mass market
     Are you sure your customers only have
      iPhones?
     ...
BLACKBERRY
      APPLE FUND
                                           FUND
   Kleiner Perkins                  RBC/Thom...
   It‟s not always about the money

   Mobile can transform lives, societies
     This is arguably more valuable!


  ...
   Frontline SMS is at
    http://www.frontlinesms.com/


   Most topics expanded on the
    Masabists blog
    http://b...
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Mobile Best Practices

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Mobile Best Practices

  1. 1. Tom Godber - CTO Masabi - Co-Founder MoMo Estonia
  2. 2.  Tallinn, capital of Estonia, will be co- hosting  Helen was the most popular bit of my last ppt so she‟s back
  3. 3.  I‟m not sure why I‟m talking in this section ;)  My company is self-funded  Organic growth  BUT  Funding can be useful  People like to eat
  4. 4.  Can fund growth  Organic growth can be painful  Brings way more than money  Contacts  Credibility  etc  Interview the VC  Substance not name dropping
  5. 5.  Text, Voice, Alarm Clock  Can other services reach these heights?  NO  But they don‟t need to  “Niche” markets can still be huge
  6. 6.  Pain of the user experience  Limited development options  SMS, Wap, Java…  All defined by their drawbacks  Fragmentation  Poor ecosystem, limited support
  7. 7.  Mentioned a lot, rarely defined well  Every handset model is different  Then throw in operators, firmware…  Commercial pressures always override QA concerns => everything has bugs
  8. 8.  Some of today‟s screen size diversity  The exact sizes may change  But the change is constant…  To offer a good service, you must approach each differently  In a browser or in an installed app
  9. 9.  New hardware features added all the time  Camera  GPS / location awareness  Add new APIs for this  Fragmentation because not every handset will have the APIs  Don‟t add APIs  Platform is limited, will get less use
  10. 10.  Upgrade cycle myth  “A handset is dead after <N> months”  In countries with subsidies, „free‟ upgrades often end up on  >10% downloads for old Nokia S40  Seen in advanced markets this year  Party like it‟s 2003
  11. 11.  Embrace diversity  Target the entire mass market  Are you sure your customers only have iPhones?  >99% of last year‟s handsets weren‟t…  etc
  12. 12. BLACKBERRY APPLE FUND FUND  Kleiner Perkins  RBC/Thomson Reuters  $100m  $150m  Apps for single  Apps for EVERY platform: iPhone platform Non-iPhone iPhone Handsets shipped in 2007
  13. 13.  It‟s not always about the money  Mobile can transform lives, societies  This is arguably more valuable!  Eg. Frontline SMS  Open source SMS campaign manager  For use by NGOs  Used to monitor elections, track avian flu outbreaks, help schools…
  14. 14.  Frontline SMS is at http://www.frontlinesms.com/  Most topics expanded on the Masabists blog http://blog.masabi.com/

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