Building Your Author Platform:
A Step by Step Guide
Four phases to publishing and marketing your book
Presented by Mary Wa...
Class objectives:
•To introduce you to the 4 Phases of
Building Your Author Platform.
•To show you the process through a
c...
Platform:
A strategic online
presence created by
an author in order
to communicate
with his/her
audience.
The checklist: How to create your platform
Phase 1
Phase 1:
Preplanning and assessment
•Objectives & goals for your book
•Your qualifications
•Other products & services
•Tar...
Phase 2
Phase 2: Building your presence
as you write your book
•Build your website & blog
•Write your book
•Write your marketing p...
Phase 3
Phase 3: Finish the book, plan
the launch
•Final editing
•Cover design
•Conversion to different formats
•Plan launch
•Pres...
Phase 4
Phase 4 and beyond:
Launch and
market, market, market!
•Book launch!
•Follow the timeline to market
the book
•Establish a ...
A case study with
Joyce & Dan Miller,
Authors of
Copyright Clearance
for Creatives

www.thecopyrightdetective.com
Author Platform Summary
Case Study:
Joyce and Dan Miller, authors of

Copyright Clearance for Creatives
BUILDING YOUR AUTHOR PLATFORM: A STEP BY STEP GUIDE ©2013
ALL RIGHTS RESERVED. NO PART OF THIS PROGRAM MAY BE
REPRODUCED, ...
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Building your author platform sme

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Authors know they need to build an online platform to promote their work, but where do you start? Social media guide Mary Walewski of Buy The Book Marketing takes you through the platform-building process with her Platform Checklist, and intrepid authors with a new book who have agreed to be the "real life example" for this class.

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Building your author platform sme

  1. 1. Building Your Author Platform: A Step by Step Guide Four phases to publishing and marketing your book Presented by Mary Walewski, Buy The Book Marketing With Joyce Miller and Dan Miller, The Copyright Detectives ©2013
  2. 2. Class objectives: •To introduce you to the 4 Phases of Building Your Author Platform. •To show you the process through a case study, the launch of Joyce and Dan Miller’s book, Copyright Clearance for Creatives. •To get you started on your own author platform!
  3. 3. Platform: A strategic online presence created by an author in order to communicate with his/her audience.
  4. 4. The checklist: How to create your platform
  5. 5. Phase 1
  6. 6. Phase 1: Preplanning and assessment •Objectives & goals for your book •Your qualifications •Other products & services •Target audience •Competition •Book production/formats •Business plan •Tech assessment
  7. 7. Phase 2
  8. 8. Phase 2: Building your presence as you write your book •Build your website & blog •Write your book •Write your marketing plan •Establish your credibility
  9. 9. Phase 3
  10. 10. Phase 3: Finish the book, plan the launch •Final editing •Cover design •Conversion to different formats •Plan launch •Presales •Create timeline •Promote through website, blog, social media, etc.
  11. 11. Phase 4
  12. 12. Phase 4 and beyond: Launch and market, market, market! •Book launch! •Follow the timeline to market the book •Establish a reporting system to track the results of your plan
  13. 13. A case study with Joyce & Dan Miller, Authors of Copyright Clearance for Creatives www.thecopyrightdetective.com
  14. 14. Author Platform Summary
  15. 15. Case Study: Joyce and Dan Miller, authors of Copyright Clearance for Creatives
  16. 16. BUILDING YOUR AUTHOR PLATFORM: A STEP BY STEP GUIDE ©2013 ALL RIGHTS RESERVED. NO PART OF THIS PROGRAM MAY BE REPRODUCED, STORED IN OR INTRODUCED INTO A RETRIEVAL SYSTEM, OR TRANSMITTED, IN ANY FORM, OR BY ANY MEANS (ELECTRONIC, MECHANICAL, PHOTOCOPYING, RECORDING, OR OTHERWISE) IN WHOLE OR IN PART WITHOUT THE SPECIFIC PRIOR WRITTEN PERMISSION OF MARY WALEWSKI, AND SOCIAL MEDIA EXPRESS, (dba:BUY THE BOOK MARKETING) © 2013 by MARY WALEWSKI AND BUY THE BOOK MARKETING Phone: 303-725-9313 mary@buythebookmarketing.com www.buythebookmarketing.com 16

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