The Wealth of Networks

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The Wealth of Networks

  1. 2. <ul><li>Focuses on public sphere; “The virtual space where the citizens of a country exchange ideas and discuss issues, in order to reach agreement about 'matters of general interest' (Habermas1997) </li></ul><ul><li>Mass media interferes on the structure of these practices as it limits citizens’ feedback </li></ul>
  2. 3. <ul><li>Communication in the public sphere is influenced by economic models of production, culture, modes of organization and institutions </li></ul>
  3. 4. <ul><li>USA -1841 -diverse amount of newspapers publishers on a large-circulation scale </li></ul><ul><li>Small-circulation newspapers pressured by technological innovations </li></ul>
  4. 5. <ul><li>Invention of the Radio - Universities, churches, and unions, as well as local shops hoping to attract business with their broadcasts </li></ul><ul><li>From 1992 radio stations owned by equipment manufacturers </li></ul><ul><li>Public sphere was dominated by mass media- print, radio and television </li></ul>
  5. 6. <ul><li>Twentieth century - mass-media model of communication was dominant in both democratic and authoritarian regimes </li></ul><ul><li>Media -independent from the government </li></ul>
  6. 7. <ul><li>Critiques ; </li></ul><ul><li>Intake is limited </li></ul><ul><li>High Power from newspapers, radio and television owners </li></ul><ul><li>Advertising-supported media needs to attract large audiences </li></ul>
  7. 8. <ul><li>Advance of technology, starting from newspaper, telegraph, magazine, radio, television and now the internet </li></ul><ul><li>Media influence grown </li></ul>
  8. 9. <ul><li>Society’s beliefs are based on what they see and hear </li></ul><ul><li>People rely and depend on media </li></ul><ul><li>Lost feeling </li></ul><ul><li>http://www.youtube.com/watch?v=iYhCn0jf46U </li></ul><ul><li>Have you ever felt influenced by beauty magazines? </li></ul>
  9. 10. <ul><li>Decisions are based on what people read, listen and watch </li></ul>
  10. 11. <ul><li>The power of the media over the society still a big concern for authoritarian regimes </li></ul><ul><li>Authoritarian governments manage what people read, watch and control the way they interact </li></ul><ul><li>How do you feel about talking about politics in your country? </li></ul><ul><li>Do you agree with Prime Minister David Cameron? </li></ul>
  11. 12. <ul><li>Brazil 1964 to 1985 - Military dictatorship; the media was censured and public demonstrations of opposition were violently repressed </li></ul>
  12. 13. <ul><li>Food advertising influences on people’s behaviour </li></ul>
  13. 14. http://www.youtube.com/watch?v=Qv4_YMl9k0w&feature=related

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