Outreach for small research institutes

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Sometimes a small research institute does not always have the staff to promote its programs and findings effectively. What can you do to improve outreach efforts? Don't reinvent the wheel. Do what you do best and repurpose as much as you can.

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Outreach for small research institutes

  1. 1. Goals & purpose for outreach<br />To attract and train the best and most diverse students<br />To enhance and expand our multidisciplinary research projects<br />To translate our IP into technology that will serve humanity<br />
  2. 2. Target Audiences Missed Opportunities<br />Educators<br />Patients<br />Donors<br />Small companies<br />Collaborators<br />Faculty<br />Internal Media<br />
  3. 3. Outreach Activities<br /> <br />Professional Development Seminars*<br />Annual Magazine Mini Symposiums*Events/Festivals<br />Multidisciplinary Clinics*Newsletters<br />Twitter Annual ReportPress Releases<br />Face-to-Face* Annual Symposium* <br />Communications Workshop*<br />Research Laboratory Workshops*Website<br />Company Visit Days* FacebookAnimations <br />Conferences Lectures<br />Visiting ProfessorshipsFlyers/FAQ Sheets Interviews<br />College Recruiting EventsInternships* Collaborations<br />*Active* versus Passive Activities<br />
  4. 4. Measure of success? Staff: 2  8; Funding: 1 grant ($3M)  43 ($58M); <br />Students: 5 IGERT  38 in various programs; Postdocs: 0 8; <br />Corporate Partners: 1  8; Faculty: 8 (executive committee)  220+<br />
  5. 5. Conclusions/Recommendations<br />Set a few, focused objectives: What do you want to accomplish?<br />Leverage available resources.<br /> - Externally, assign staff members to promote your agenda within their job descriptions (eg. Who is keeping your agenda on the media radar?)<br /> - Internally, what do you do well?<br />Get buy-in from all participants associated with your group so that they become outreach vehicles for you.<br />If something’s not working, stop doing it.<br />

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