Adv 420 presentation

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Foursquare Marketing Strategy

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Adv 420 presentation

  1. 1. By: Mary Schremser
  2. 2. About• Created in 2009• Location-based social networking• Designed for mobile devices• “Check-in” at venues• As of June 2011 • 10 million registered users • 750 million check-ins
  3. 3. Challenges/Goals GOALS:CHALLENGES: •Increase amount of users•Mobility is a must •Increase current users • Application is purely mobile involvement•Not all venues are found by GPS •Attract new businesses •Make it easier for people to check- in
  4. 4. Overall Theme Check-in. Find your Friends. Unlock your city.
  5. 5. Marketing Plan TWO MARKETS: new users, new businesses New Users New BusinessesTarget Market: Target Market:•15-30 years old •New to internet marketing• Active in social media •Want increased store•Travel/explore often traffic/visibility
  6. 6. Social MediaFoursquare is very active in a variety of social media Improvements: • Increase consistency with posting • Interact with followers and fans • Provide incentive to attract more followers
  7. 7. Mobile Marketing• Utilize QR codes • Easier check-in • Unlock special promotions/badges• Launch GPS mapping effort • Map every possible location • Check-in virtually anywhere
  8. 8. Internet Marketing • Launch Google AdWords campaign • Keywords different for each market Businesses: New Users: Keywords revolve around desire to Keywords revolve around desire to locate attract more business to their store businesses or activities near themDirect Customers to Store Online Locate Businesses and Activities Near YouPeople are searching for your services. Let them know where to go. Learn about fun activities happening near you.Over 15 million users - connect with them today. Free to sign-up on your mobile phone.www.foursquare.com www.foursquare.com
  9. 9. Metrics of Success• Increased user-ship • Increased involvement by users• Participation by new businesses • Increased check-ins at new locations
  10. 10. Budget $2 million dollars What it covers:• Hire staffer(s) to monitor and respond to social media • Launch GPS mapping effort • Google AdWords campaign

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