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Redwood Cradle to cradle Innov_ex 09

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Cradle to Cradle and the complexities of using leather
Innovation for Extremes 2009 http://www.innovation-for-extremes.org

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Redwood Cradle to cradle Innov_ex 09

  1. 1. Cradle to cradle and the complexities of using leather
  2. 2. <ul><li>Michael Redwood </li></ul><ul><ul><li>Visiting Professor in Business Development in Leather, British School of Leather Technology </li></ul></ul><ul><ul><li>Leather consultant and advisor on strategy and innovation </li></ul></ul><ul><ul><li>www.mikeredwood.com </li></ul></ul>
  3. 3. LEATHER A KEY MATERIAL THROUGH THE AGES APPRECIATED FOR ITS PERFORMANCE AND ITS BEAUTY IN TERMS OF TOUCH, FEEL, LOOK, AND SMELL
  4. 5. 21 st Century Leather <ul><li>A high performance material of choice rather than necessity </li></ul><ul><li>Has manufacturing issues </li></ul><ul><li>Change is needed rather than just trying harder or “meeting legal requirements” </li></ul><ul><li>Cradle to Cradle offers the right sort of basic approach </li></ul>
  5. 6. Talking mostly nonsense <ul><li>chrome is bad and vegetable good for tanning </li></ul><ul><li>organic tannages </li></ul><ul><li>tanning without chemicals </li></ul><ul><li>leather which is naturally biodegradable </li></ul>
  6. 7. Articles from leather <ul><li>Leather is only as good as they way it is used </li></ul><ul><li>end of life of footwear and leathergoods important </li></ul><ul><li>Europe consumes 4 pairs per capita and the US 7: a lot of landfill! </li></ul><ul><li>Recycling to Africa is highly controversial </li></ul><ul><li>Solution begins with Design stage considering </li></ul><ul><ul><li>Appropriate life </li></ul></ul><ul><ul><li>End of life </li></ul></ul>
  7. 8. Questions to ask ourselves <ul><li>Instead of trying to be less bad can we be good? </li></ul><ul><li>Should we really all cut our hair so we use less shampoo? </li></ul><ul><li>Should we stop eating in Mexican restaurants to reduce methane produced? </li></ul><ul><li>Is a cherry tree bad because it produces too much blossom? </li></ul><ul><li>Is C2C a better way? </li></ul>
  8. 9. The new industrial revolution <ul><li>Braungart design philosophy: </li></ul><ul><li>&quot;Don't just change small things, reinvent everything!&quot; </li></ul>
  9. 11. Reinvent everything Have fun doing it

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