My Top 3 Takeaways
A Bit About Me
• Writing for the web
since 1999
• Blogging since 2003
• Evolving Brightspark
since 2003
• Doing Social Med...
1. Don’t Forget Forums
Social Media List
– Blogs
– Microblogs (Twitter, Tumblr)
– Forums
– Video Sharing (YouTube, Vimeo, ...
Social Media Defined…
1. Don’t Forget Forums
• Regular communication with
intending travelers across a
variety of travel forums
• Identified a t...
1. Don’t Forget Forums
1. Don’t Forget Forums
• Boardreader
2. Advanced Twitter Search
• Turns Twitter into a lead generation engine
Twitter Level 1: Broadcast Only
Twitter Level 2: Chitty Chat
2. Advanced Twitter Search
2. Advanced Twitter Search
3. Flesch Kincaid Readability Index
3. Flesch Kincaid Readability Index
3. Flesch Kincaid Readability Index
3. Flesch Kincaid Readability Index
• Your Text…
http://www.readability-score.com/
Thank You!
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My 3 Takeaways: Sales, Twitter, Content

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Slides from a talk I gave this morning to Synergy Centre Tallaght to a great group of start-ups. My 3 tips on how to use Twitter to generate leads, forums for sales, and confirming your content works. Enjoy!

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My 3 Takeaways: Sales, Twitter, Content

  1. 1. My Top 3 Takeaways
  2. 2. A Bit About Me • Writing for the web since 1999 • Blogging since 2003 • Evolving Brightspark since 2003 • Doing Social Media since 2006 • Tourism Ireland 2009- 2012
  3. 3. 1. Don’t Forget Forums Social Media List – Blogs – Microblogs (Twitter, Tumblr) – Forums – Video Sharing (YouTube, Vimeo, Vine, Instagram) – Photo Sharing (Flickr, Snapchat, Instagram) – Link Sharing (Delicio.us) – Location Based (Foursquare) – Social Networks (Facebook, LinkedIn, Orkut)
  4. 4. Social Media Defined…
  5. 5. 1. Don’t Forget Forums • Regular communication with intending travelers across a variety of travel forums • Identified a target set of travel forums and blogs to monitor and engage with • Came up with a process for the contact centre to listen out and respond to enquiries from forums and boards.
  6. 6. 1. Don’t Forget Forums
  7. 7. 1. Don’t Forget Forums • Boardreader
  8. 8. 2. Advanced Twitter Search • Turns Twitter into a lead generation engine
  9. 9. Twitter Level 1: Broadcast Only
  10. 10. Twitter Level 2: Chitty Chat
  11. 11. 2. Advanced Twitter Search
  12. 12. 2. Advanced Twitter Search
  13. 13. 3. Flesch Kincaid Readability Index
  14. 14. 3. Flesch Kincaid Readability Index
  15. 15. 3. Flesch Kincaid Readability Index
  16. 16. 3. Flesch Kincaid Readability Index • Your Text… http://www.readability-score.com/
  17. 17. Thank You!

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