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Davy Modern Woman Series

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Davy Modern Woman Series

  1. 1. Davy Modern Woman Series 5 November 2014
  2. 2. We don’t have a choice as to whether we DO social media; the question is how well we do it.
  3. 3. THREE THINGS TO KNOW ABOUT ME • Brightspark • Cyber-psychology • Teens & Social Media
  4. 4. Social Media AND YOU
  5. 5. LinkedIn 1 Stick to your name in Include an attention grabbing keyword rich headline. Clear, Smart Headshot. the same box. 2 3
  6. 6. LinkedIn Personalise your URL by Edit Profile >> Edit Contact Info Use keywords in your web and blog addresses
  7. 7. LinkedIn In your summary, write in the first person! Fill it with your keywords. Include recent presentations. And include your contact details so people outside your network can contact you.
  8. 8. LinkedIn Display all your badges: skills, endorsements, recommendations. Try and aim for 5-10 recommendations.
  9. 9. LinkedIn The number 1 tip for LinkedIn is: Always Use Your Personal Email!
  10. 10. Facebook It’s all about managing your timeline. If you don’t like what someone has written on your timeline, you can hide it. If you want to manage what people can post about you, then switch ON approve all posts.
  11. 11. Is This You?
  12. 12. “Google Of The Visual Web” Lets you collect and organise thing you love and inspire you 70 million users | 80% women 20% of social referrals to e-comm Content life span = 1 week (80 mins Facebook, 5-25 mins Twitter)
  13. 13. Real World : Nailed It!
  14. 14. Real World : Nailed It!
  15. 15. Real World : Nailed It!
  16. 16. Why I Love Twitter “Instant Web” (don’t let them change this!) Tap into conversations taking place about daily thoughts & lives Twitter has many uses: research, chat, fun (#vinb #lovehate)
  17. 17. Social Media FOR BUSINESS
  18. 18. What Do People Want? • Money = Promotions • Status = Sharable Content • Fun = Conversation
  19. 19. What Do People Want? • Money = Promotions • Status = Sharable Content • Fun = Conversation “Digital Water Cooler”
  20. 20. The Situation in Ireland
  21. 21. Facebook Algorithm Organic Reach: 6% This means that 94% of what you write is never seen
  22. 22. Because 94% of what you write on Facebook doesn’t get seen... Facebook is now an advertising platform. A place to promote your business using ad spend.
  23. 23. Social Media & YOUR KIDS
  24. 24. Where Your Kids Are Instagram Snapchat WhatsApp Tumblr Minecraft
  25. 25. Kids Aren’t So Different Today Instagram Snapchat WhatsApp Tumblr Minecraft
  26. 26. THEN (1980’s) Socialise
  27. 27. THEN (1980’s) Gaming
  28. 28. THEN (1980’s) Music
  29. 29. THEN (1980’s) Photos/Videos
  30. 30. 2 Big New Scary Things • Bullying • Porn
  31. 31. TO CONCLUDE
  32. 32. Social Media Reveals Your Personality • As a family, develop a technology etiquette • As a business, you must have a social media strategy and a social media policy • As a human, get on board. It’s not too late!
  33. 33. Find Me brightspark-consulting.com | @maryrose | ie.linkedin.com/in/maryroselyons | slideshare.net/maryroselyons
  34. 34. Brightspark B2C Client Example Since 2014 we introduced a completely new Facebook strategy for Maxol, introduced Twitter and Pinterest to their social strategy and achieved spectacular results! • Reach is up 98% • Engagement is up 858%
  35. 35. Brightspark B2B Client Example Since its inception in 2012, our role is to digitise the data produced by Publicpolicy.ie We produce infographics, apps and microsites to convey the results of the data to a specific niche audience. • Localauthorityfinances.com – winner of the Best New Web App at the Irish Web Awards 2014 • Where Does Your Tax Go? – winner of the Most Responsive Website at the Irish Web Awards 2014 • Where Do You Fit In? – shows were your income lies in relation to others
  36. 36. Brightspark Services • Social Media Strategy We embed the process with the client. “Outsourced Insource Model”. • Content Creation We prepare all of the content for your social media, run tests to see what kind of content appeals the most (what times of day, types of offers, etc), then write the processes so you can manage it yourself in-house. • Content Marketing You have the data and the stories. Our role is to convert them into sharable pieces of content for distribution across the social networks.
  37. 37. Find Me brightspark-consulting.com @maryrose ie.linkedin.com/in/maryroselyons plus.google.com/MaryroseLyons slideshare.net/maryroselyons

Editor's Notes

  • Header: 1. LinkedIn

    Text in a box: Personalise your URL by Edit Profile >> Edit Contact Info
    Use keywords in your web and blog addresses
  • Header: 1. LinkedIn

    In your summary, write in the first person! Fill it with your keywords. Include recent presentations.
    And include your contact details so people outside your network can contact you.
  • Header: 1. LinkedIn

    In your summary, write in the first person! Fill it with your keywords. Include recent presentations.
    And include your contact details so people outside your network can contact you.

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