So Your Thinking of Selling Your Home

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So Your Thinking of Selling Your Home, Homes For Sale, Gurnee, Libertyville, Grayslake, Vernon Hills

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So Your Thinking of Selling Your Home

  1. 1. SO YOUR THINKING OF SELLING YOUR HOME?<br />Mary RonanReMax Suburban<br />
  2. 2. MY BUSINESS PHILOSOPHY<br />As your Realtor, it is my job to understand your needs and respond to them promptly, professionally and with integrity. It is my pledge to provide you with sound real estate advice, helping you to understand the wisdom of the decisions you make. <br />By being your Realtor, our relationship is built on trust. Value and service will be provided before, during and after the transaction so that your changing needs are always addresses and satisfied. <br />It is not only my business philosophy, but also a commitment to provide you with exemplary personalized service beyond your expectations. My practice is to listen, hear, and truly understand your needs, a quality of business conduct that often seems to have been forgotten in today’s fast paced, highly automated society. <br /> Sincerely,<br />Mary Ronan<br />
  3. 3. MY SERVICE PLEDGE<br /><ul><li>I will keep you fully informed and consistently updated.
  4. 4. I will respond to all your inquiries and concerns.
  5. 5. I will protect your interests.
  6. 6. I will quality control all other parties to the transaction.
  7. 7. I will assure the accuracy of all paperwork.
  8. 8. I will continually seek feedback and assure your satisfaction.
  9. 9. I will respond to and resolve all problems and issues quickly.
  10. 10. I will try to make each real estate transaction a positive experience.
  11. 11. I will always be the calmest person in the transaction.
  12. 12. I will consistently provide value added service.</li></li></ul><li>Our Services Include:<br /><ul><li>A full time professional staff to oversee all aspects regarding the sale of your home.
  13. 13. Virtual tours of the interior and exterior of your home plus neighborhood features which appear on the MLS and numerous other web sites.
  14. 14. Full color brochures for your buyers to review when deciding on their new home.
  15. 15. An info box on the ReMax yard arm sign with tri-folds featuring color photos and information about your home to entice buyers to call for an appointment
  16. 16. Showcase listing on REALTOR.com with virtual tour and additional pictures.
  17. 17. Intensive marketing to local agents who may be working with your buyer
  18. 18. Broker and public open houses with refreshments
  19. 19. Feedback when available on showings
  20. 20. Communication to keep you up to date on our progress</li></li></ul><li>WHAT A REALTOR DOES FOR YOU WHEN SELLING YOUR HOME<br />Getting your Worth out of Your Property… You deserve to get top dollar for your property. But what is the price? A Realtor is professionally trained to analyze the current <br />market place so as to determine the fair market value of your home. <br /> REALTORS work together in an extensive network. Many Realtors work with prospective, pre-approved and serious buyers. These buyers are in the market to buy a home, and a Realtor can bring them to your property.<br /> REALTORS are experts on the community. It is part of a Realtor’s job to be familiar with the schools, shopping, public transportation, churches, social clubs, and other amenities offered by your community. Knowledge of these amenities can help consummate a sale. <br /> REALTORS have no ties to the properties, which they sell. This enables the Realtor to provide unbiased answers from the prospective buyers. <br /> REALTORS provide marketing expertise, at no extra cost. As part of their business Realtors know how to market your property through the best available mediums, including other Realtors. <br /> REALTORS offer suggestions that increase the salability of your home. Through changes, most of them subtle, a Realtor can help you make your home more desirable and likeable to different kinds of prospective buyers. <br /> REALTORS expand their services even after a buyer is secured. Through developed networks in the industry, a realtor understands the legal and financial requirements of a home sale. A Realtor can offer aid in recommending those institutions that handle this aspect of the business. <br /> REALTORS ease closing hassles. As an added bonus, the Realtor also assists in the paperwork associated with the closing, and that the proper documents are prepared prior to the closing. <br /> REALTORS are consultants in the industries. <br />Consult a REALTOR when you sell your home.<br />
  21. 21. YOUR AGENT AND AGENCY<br />Agency: This is a framework that has developed in the law to allow individuals to act through another person or representative. Examples include hiring an attorney to represent you in a business or real estate transaction, working with a stockbroker to buy or sell stocks, or working with a real estate agent to buy or sell a home. Your legal agent may have limited or unlimited powers on your behalf. Your legal agent owes you certain fiduciary-like statutory duties such as confidentiality, promoting your best interests, and exercising reasonable skill & care.<br />Designated Agency: This arrangement with real estate brokerage company results in one or more sales associates with that company being designated as your legal agent. Illinois state law presumes that the agent you work with, whether you are a buyer or seller, is your DESIGNATED AGENT, unless you have an agreement otherwise. Other sales associates in the real estate firm may be the legal agents of other buyers and sellers and may be the legal agent of the party from whom you buy a property. The only individuals owing you statutory duties are those designated as your legal agent, typically agent showing you homes.<br />Buyers Agent: As a buyer, you will have access to listings available to your designated agent through the Multiple Listing Service, and other sources. You will also receive other services through Leslie such as financing information, assistance in determining your price range, providing you with a written market analysis for the property you are trying to purchase, and experienced negotiation Assistance. Typically, there will be an agreement between you and Leslie, outlining the type of agency you prefer.<br />Dual Agency: In this type of situation, both the buyer and seller in a transaction are represented by the same legal agent. In this case, there are specific statutory duties that the dual agent owes to both buyer and seller. Most notable is the duty not to disclose confidential information to either party. Dual agency is allowed only with written consent. You will be given a form explaining Dual Agency, and asked to confirm your prior consent before entering into a contract for the purchase of property. <br />
  22. 22. ~What a licensee can do for clients when acting as a dual agent~<br />Treat all clients honestly. <br />Provide information about the property to the buyer or tenant. <br />Disclose all latent material defects in the property that are know to Licensee. <br />Disclose financial qualification of the buyer or tenant to the seller/landlord. <br />Explain real estate terms. <br />Help the buyer or tenant to arrange for property inspections. <br />Explain closing costs and procedures. <br />Help the buyer compare financing alternatives. <br />Provide information about comparable properties that have sold so both clients may make educated decisions on what price to offer or accept. <br />~What a licensee cannot disclose to client when acting as a dual agent~<br />Confidential information that Licensee may know about the clients, without that client's permission. <br />The price the seller or landlord will take other than the listing price without the permission of the seller or landlord. <br />A recommended or suggested price the buyer or landlord should offer. <br />A recommended or suggested price the seller or landlord should counter with or accept. <br />The price the buyer or tenant is willing to pay without the permission of the buyer or tenant.<br /> DUAL AGENCY DUAL AGENCY DUAL AGENCY DUAL AGENCY Dual Agency<br />
  23. 23. RE/MAX SUBURBAN IS:<br /><ul><li>The #1 ReMax office in the Midwest and the Chicago Land area
  24. 24. Currently ranked 5th nationally in dollar value sold per associate according to Realtor Magazine
  25. 25. The only ReMax Company with offices in Lake, Cook and DuPageCounty
  26. 26. The market share leader in virtually every market they serve</li></ul> <br /> <br /> <br />You deserve only the best and I <br />constantly strive to make sure you get it!<br /> <br />
  27. 27.
  28. 28.
  29. 29. Listing a property with REMAX Suburban and The Ronan Group means receiving the following benefits:<br />~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~<br />Experience• Integrity • Skill • Effectiveness • <br />Advanced Techniques & Aids Intimate Knowledge of <br />the Marketplace • Financial Council & Assistance <br /> ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~<br />There’s something special about selecting ReMaxSuburban & <br />The Ronan Group as your real estate company. In addition, you should know about the many beneficial services you will also receive as part of your “Quality Personalized Service” program.<br /> BENEFITS<br />
  30. 30. BENEFITS<br />We have…<br /><ul><li>Reputation… We have one of the best business reputations in the United States.
  31. 31. Professionalism… Our associates are highly professional and well trained by career-oriented consultants.
  32. 32. Experience… Our personalized service and record of excellence over the years have established a reputation of trust and fairness, which many of our clients have come to depend upon again and again.
  33. 33. Locations… Our sales offices are situated all around the Chicago-land area, so you can be assured we know your neighborhood and the people in it.
  34. 34. Multiple Listing Service… This is to give the seller the widest exposure via computer-terminal technology.
  35. 35. Market Analysis… We will determine the realistic value of your home in two ways:- An opinion by our qualified and knowledgeable staff who list, show, and sell properties in your area - A written compilation and analysis of recent homes sold, homes presently on the market, and those exposed to the market but not sold during the listing period.
  36. 36. Advertising… We are very competitive in marketing your house to not only our industry, but also the readership in an area that is searching for a new purchase.
  37. 37. Corporate Relocation… This brings together the many buyers across the countries that are interested in purchasing in the Northern Chicago Area.</li></ul> <br />
  38. 38. WHEN A POTENTIAL BUYER FOR YOUR HOME CALLS YOUR REAL ESTATE COMPANY, WHO DO YOU WANT TO ANSWER THEIR IMPORTANT QUESTION?<br />Your Listing Agent!<br />At ReMax, the Listing Agent always gets the call. Why? Well all the advertising in the world will do little to sell your property if the prospective purchaser is not handled professionally.<br />Simply stated, who knows your property best? Who also has a professional and financial commitment to effectively market and sell your home for the highest price in the shortest time?<br />To ensure this process is facilitated smoothly, RE/MAX Suburban’s Sales Associates have their own direct lines. This ensures that all inquiries that come from their for sale signs are directed back to the person who knows most about the property. Not just some part-timer in the office, as commonly occurs in traditional real estate companies.<br />Of course, if a sales call comes in on a property when the listing agent is not available, and they will not leave their name or number, another Top Producer is always available to help them.<br />
  39. 39. AGGRESSIVE INTERNET MARKETING<br />Our home page www.RonanHomes.com, features complete information on all properties with Virtual Tours, Color Photographs, Detailed Property Descriptions, Community Information, and Weekly Open Houses. Mortgage calculations, buyer and seller tips and information make this a complete home buying information source. For complete interactive communication, an email function is included for those who browse our pages and wish to receive more information. We gain a dramatic increase in market exposure for our inventory of available properties through this medium, resulting in more inquires and sales. <br />In addition to our home page, your property will be <br />displayed on numerous other popular websites!<br />
  40. 40. WHY ADVERTISE YOUR HOME ON THE INTERNET <br /><ul><li>2003 marks the first year on record where more than half of all homebuyers used the Internet to search for homes.
  41. 41. 80% of all homebuyers use the internet to find their home. 95% search out virtual tours.
  42. 42. Buyers who used the Internet to search for homes were generally younger and earned more money than their non-Internet counterparts.
  43. 43. The typical Internet-searching homebuyer was married and 38 years old with a household income of $70,700. In comparison, the typical non-Internet-searching buyer was married and 47 years old with a household income of $56,300.
  44. 44. Nearly 90 percent of Internet searchers also used an agent, compared to 79 percent of non-Internet users.
  45. 45. In 2003, 78 percent of buyers who searched for homes online purchased their home through a real estate professional.</li></ul>What About Virtual Tours? <br />According to recent national real estate industry surveys... <br /><ul><li>98% of all consumers want multiple photos and virtual tours when viewing listings.
  46. 46. 78% of all consumers refuse to click on a listing if it doesn't have photos or a virtual tour.
  47. 47. Listings on Realtor.com get 40% more views if they have a virtual tour!</li></li></ul><li>KEY MARKET FACTORS<br />How long does it take to sell a home? <br />  <br />There is no easy answer – some homes sell in a few days, others may take several months. Recognizing the key factors influencing a sale can give you significant control over market time. <br /> <br />The proper balance of these factors will expedite your sale:<br /> <br />Location…<br />Location is the single greatest factor affecting value. Neighborhood desirability is fundamental to a property’s fair market value.<br /> <br />Competition…<br />Buyers compare your property against competing properties. Buyers interpret value based on available properties.<br /> <br />Timing…<br />The real estate market may reflect a seller’s market or a buyer’s market. <br />Market conditions cannot be manipulated; an individually tailored marketing plan must be developed accordingly. <br /> <br />Condition…<br />Property condition affects price and speed of sale. Optimizing physical appearances and advance preparation for marketing maximizing value. <br /> <br />Terms…<br />The more flexible the financing, the broader the market, the quicker the sale and the higher the price. Terms structured to meet your objectives are important to successful marketing. <br /> <br />Price…<br />If the property is not properly priced, a sale may be delayed or even prevented. Our market study will assist you in determining the best possible price. <br />
  48. 48. FACTORS THAT DON’T AFFECT THE VALUE OF YOUR PROPERTY<br />The value of your property is determined by what a BUYER is willing to pay in today’s market based on comparing your property to others SOLD in your area and other properties currently available. <br />Buyers ALWAYS Determine Value! <br />
  49. 49. PRESENTATION OF OFFERS<br />When an Offer is generated on your home, I will do the following<br /><ul><li>Present the offer to you personally
  50. 50. Have the cooperating Broker share Buyer Qualifications
  51. 51. Go over every item in the contract with you so that you thoroughly understand what the buyers are offering and what they are asking for
  52. 52. Discuss all offers with you in private, after listening to the other agent</li></ul>Give you as much input as I possibly can regarding Current market and finance activity<br /><ul><li>Other sales to date
  53. 53. Competition
  54. 54. Broker Comments</li></li></ul><li>5 TERMS TO WATCH FOR IN A PURCHASE CONTRACT<br />The closing date. See if the date the buyer wants to take title is reasonable for you.<br />The earnest money. An amount a buyer will not walk away from - most attorneys will protect their client from loosing the money.<br />Fixtures and personal property. Check the list of items that the buyer expects to remain with the property and be sure it’s acceptable.<br />Repairs. Determine what the requested repairs will cost and whether you’re willing to do the work or would rather lower the price by that amount.<br />Contingencies. See what other factors the buyer wants met before the contract is final—inspections, selling a home, obtaining a mortgage, review of the contract by an attorney. It is usually best not to set time limits and instead negotiate in a timely manner.<br />
  55. 55. NEGOTIATING THE SALE <br />When purchase contracts are negotiated, you will <br />be kept informed every step of the way.<br />During the selling process, I will:<br /><ul><li>Establish and explain guidelines prior to presentation.
  56. 56. Present all offers to you… as quickly as possible.
  57. 57. Review the contract with you.
  58. 58. Keep you up-to-date on current market activity, which may affect the strength of the offer.
  59. 59. Ensure that all parties in all transactions are treated fairly and with honest consideration.
  60. 60. Make certain there is compliance with disclosure laws and ordinances.</li></li></ul><li> 5 WAYS TO SPEED UP YOUR SALE<br />Price it right. Set a price at the lower end of your property’s realistic price range.<br />Get your house market ready for at least few days before you begin showing it.<br />Be flexible about showings. It’s often disruptive to have a house ready to show on the spur of the moment, but the more often someone can see your home, the sooner you’ll find a seller. <br />Be ready for the offers. Decide in advance what price and terms you’ll find acceptable.<br />Don’t refuse to drop the price. If your home has been on the market for more than 30 days or has had 15 showings without an offer, be prepared to lower your asking price.<br />Remember to keep in mind that prospective buyers may come early or late to a showing. It can be difficult to determine the amount of time needed to see multiple houses. <br />
  61. 61. 10 WAYS TO MAKE YOUR HOME MORE SALEABLE<br />Get rid of clutter. Throw out or file stacks of newspapers and magazines. Pack away most of your small decorative items. Store out-of-season clothing to make closets seem roomier. Clean out the garage.<br />Wash your windows and screens to let more light into the interior.<br />Keep everything extra clean. Wash fingerprints from light switch plates. Mop and wax floors. Clean the stove and refrigerator. A clean house makes a better first impression and convinces buyers that the home has been well cared for.<br />Get rid of smells. Clean carpeting and drapes to eliminate cooking odors, smoke, and pet smells. Open the windows.<br />Put higher wattage bulbs in light sockets to make rooms seem brighter, especially basements and other dark rooms. Replace any burnt-out bulbs. <br />Make minor repairs that can create a bad impression. Small problems such as sticky doors, torn screens, cracked caulking, or a dripping faucet may seem trivial, but they’ll give buyers the impression that the house isn’t well maintained.<br />Tidy your yard. Cut the grass, rake the leaves, trim the bushes, and edge the walks. Put a pot or two of bright flowers near the entryway.<br />Patch holes in your driveway and reapply sealant, if applicable.<br />Clean your gutters.<br />Polish your front doorknob and door numbers.<br />
  62. 62. MAKE YOUR HOME IRRESISTIBLE FOR A SHOWING<br /><ul><li>Leave. It’s awkward for prospective buyers to look in your closets and express their opinions of your home with you there.
  63. 63. A spotlessly clean home is essential; dirt will turn off a prospect faster than anything.
  64. 64. Mow and trim your lawn, and be sure toys and yard equipment are put away. If your Home does not look good from the outside, they never see the inside.
  65. 65. Lock up your valuables, jewelry, and money. Although the real estate salesperson will be on site during the showing, it’s impossible to watch everyone all the time.
  66. 66. Turn on all the lights. Even in the daytime, incandescent lights add sparkle.
  67. 67. Send your pets to a neighbor or take them outside. If that’s not possible, crate them or confine them to one room (a basement or bath), and let the salesperson know where to find them. Hide food bowls and toys.
  68. 68. Put fresh or silk flowers in principal rooms for a touch of color.
  69. 69. Add a new shower curtain, fresh towels, and new guest soaps to every bath.
  70. 70. Put away kitchen appliances and personal bathroom items to give the illusion of more counter space.
  71. 71. Repair any minor damage such as peeling paint, leaking faucet, and molding coming loose. </li></li></ul><li>7 ITEMS TO HAVE ON HAND FOR THE NEW OWNERS<br />Owner’s manuals for items left in the house. <br />Warranties for any items left in the house.<br />A list of local service providers—the best dry cleaner, yard service, etc.<br />Extra sets of house keys.<br />Code to burglar alarm and phone number of monitoring service if not discontinued.<br />Key for Mailbox<br />Garage Door Transmitters and Key Pad Code<br />
  72. 72. So how much is your home worth?<br />Click here for a FREE Home Analysis<br />Or Call Anytime with Any Questions<br />Thanks,<br />Mary Ronan<br />Re/Max Suburban<br />1344 S. Milwaukee Avenue <br />Libertyville, IL 60048<br />Direct 847-557-8580 <br />Mary@RonanHomes.com <br /> www.RonanHomes.com<br />

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