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Proficiency and Career Pathways through Business Portuguese

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Proficiency and Career Pathways through Business Portuguese

  1. 1. Proficiency and Career Pathways through Business Portuguese Mary E. Risner, Ed.D. University of Florida mrisner@latam.ufl.edu March 26, 2021 @langforcareers
  2. 2. Overview Why Languages & Careers? Building Strategic Collaborations- • Potential Cross-Disciplinary Connections: CTE • Florida-Brazil/Latin America Linkages • Local Context and Community Real-World Application & Activities • ACTFL –Proficiency Guidelines/Core Practices Resources/Opportunities/Future Collaborations Mary Risner University of Florida Center for Latin American Studies 5
  3. 3. Why LSP/Languages & Careers? Mary Risner University of Florida Center for Latin American Studies 6
  4. 4. What is LSP? (Languages for Specific Purposes) Crouse, D. (2012). Languages for Specific Purposes in the 21st Century. The Language Educator. April Issue. https://www.actfl.org/sites/default/files/pdfs/TLE_pdf/TLE_Apr13_Article.pdf Mary Risner University of Florida Center for Latin American Studies 7 Do any of you implement LSP activities?
  5. 5. Advantages: K-12 LSP/Career Focus Students see language and culture study as meaningful Students see impact of language study as professional & personally relevant Valid for work abroad & US Higher proficiency going to college Students not going to college are prepared for global workplace Mary Risner University of Florida Center for Latin American Studies 8 ***
  6. 6. Languages & Careers Mary Risner University of Florida Center for Latin American Studies 9 Do you integrate career exploration?
  7. 7. Business Healthcare Legal-Law enforcement Entrepreneur Translation/ Localization Diplomacy Mary Risner University of Florida Center for Latin American Studies 10 Languages for Careers What are other jobs need language skills? For jobs that don’t need college?
  8. 8. Challenges to LSP at K-12 Level Lack of administrative support – getting course approval Time it takes to develop one’s own materials Time to adapt existing university-level LSP textbooks Restrictions protecting minors when it comes to implementing innovative real-world experiences and professional interactions that take students outside of the classroom or bringing individuals in. Scheduling conflicts Promoting courses/ competing with AP or IB classes Mary Risner University of Florida Center for Latin American Studies 11
  9. 9. Rewards of LSP- Connecting WL to Careers Joy of hearing from students who continue their Spanish studies in future jobs or internships Students who comment on how valuable the courses are for college, and who notice their improved proficiency test results Feel rewarded knowing students have had real interaction with company projects and have learned about possibilities that bilingual professionals have at work and in the community. Mary Risner University of Florida Center for Latin American Studies 12
  10. 10. K-12 LSP Pioneers & Champions Workplace Spanish-Jamie Patterson, Georgia Public Schools Carolina Currea-CTE Nutrution/ Spanish, Alachua County Mary Risner University of Florida Center for Latin American Studies 13
  11. 11. K-12 LSP Resources https://nble.org/program-development/course-materials/ https://nble.org/events/ Mary Risner University of Florida Center for Latin American Studies 14
  12. 12. Building Strategic Collaborations Mary Risner University of Florida Center for Latin American Studies 15
  13. 13. Breaking Down Silos Secondary<> Post-secondary Liberal arts<> Professional schools Educational institutions <>Industry (Languages-Career Academies) Mary Risner University of Florida Center for Latin American Studies 16
  14. 14. Cross-Disciplinary Connections: CTE Mary Risner University of Florida Center for Latin American Studies 17 Who has a career academy at their school? What career area? Personal connections there?
  15. 15. Getting on the Same Page Educational Institutions Workplace Still based on traditional top-down model, passive learning, rote memorization, etc. Reacting more quickly in changing global context Mary Risner University of Florida Center for Latin American Studies 18
  16. 16. https://asiasociety.org/education/global-cte-toolkit Mary Risner University of Florida Center for Latin American Studies 19
  17. 17. https://www.okcareertech.org/educators/career-clusters/dams-educators-career- clusters/acc-ccr-WorldOfWorkMap.pdf World-of-Work Map and U.S. Department of Education Career Clusters Mary Risner University of Florida Center for Latin American Studies 20
  18. 18. Industry Connections Mary Risner University of Florida Center for Latin American Studies 21
  19. 19. Florida: Gateway to Brazil/Latin America Mary Risner University of Florida Center for Latin American Studies 22
  20. 20. Florida’s Top Trade Partners https://www.enterpriseflorida.com/wp-content/uploads/top-fl-trade-ranking-tables.pdf Mary Risner University of Florida Center for Latin American Studies 23
  21. 21. Brazil in Florida Mary Risner University of Florida Center for Latin American Studies 24 Census Map for speakers of other languages
  22. 22. Chamber Connections (Many bi-national chambers) • Miami https://www.brazilchamber.org/ • Orlando http://www.cfbacc.com/ • Tampa- Brazil-Florida Business Council https://brazilfloridabusiness.com/ • Enterprise Florida-Brazil Office https://www.enterpriseflorida.com/international/international- offices/brazil/ Mary Risner University of Florida Center for Latin American Studies 25
  23. 23. Business-Community Connections Brazilian businesses in your area (large and small) Community organizations Parents of students in business/organizations in your own classroom Mary Risner University of Florida Center for Latin American Studies 26
  24. 24. Connect With Sister Cities Mary Risner University of Florida Center for Latin American Studies 27 Other organizations?
  25. 25. Imagining Activities to Build Proficiency/Give Real-World Experiences Mary Risner University of Florida Center for Latin American Studies 28
  26. 26. https://www.edweek.org/policy-politics/opinion-six-core-practices-for-early-language-learners/2018/06 ** ** ** Mary Risner University of Florida Center for Latin American Studies 29
  27. 27. https://www.actfl.org/sites/default/files/guidelines/OralProficiencyWorkplacePoster.pdf Oral Proficiency Levels in the Workplace (ACTFL 5 C’s- ”C”for Careers) Mary Risner University of Florida Center for Latin American Studies 30
  28. 28. K-12 LSP E-Handbook Mary Risner University of Florida Center for Latin American Studies 31 Working on Volume II www.nble.org
  29. 29. Activities for Business Portuguese/Spanish In the Classroom • Internet Searches/Realia (authentic materials) • Virtual Guests (Personal connections/UF VCN) • Student Presentations: Brazil/Florida trade/Career Opportunities • Infographics to inform or convince Beyond the Classroom • Interviews (Develop questions about company/product/career advice • Corporate Site Visits • Small business project (marketing for small business owner) Mary Risner University of Florida Center for Latin American Studies 32
  30. 30. Sample Realia (Other ideas? product labels) Portuguese Dentist flyers with prices Business cards Restaurant business cards Colombian business card Spanish Mary Risner University of Florida Center for Latin American Studies 33
  31. 31. Jornal: Brasileiras & Brasileiros, Inc. info@jornalbb.com Assinatura@jornalbb.com Mary Risner University of Florida Center for Latin American Studies 34
  32. 32. Company research Company site comparison Advertising analysis (online examples to discuss, rationale for ad themes) Self-tests in target language Internet Activities Mary Risner University of Florida Center for Latin American Studies 35
  33. 33. Self Tests on Careers • https://www.carlosmartins.com.br/testeautopromo.htm -Personal Branding • https://www.bbc.com/portuguese/noticias/2015/08/150812_quiz_empreendedor_cc • https://carlosmartins31.websiteseguro.com/_vocac/vocacional.htm • https://www.carlosmartins.com.br/testevocacional.htm Mary Risner University of Florida Center for Latin American Studies 36
  34. 34. Sample Activities Mary Risner University of Florida Center for Latin American Studies 37 https://www.hotelvermont.com.br/ Plan a business trip Map-internet domain
  35. 35. Virtual Guests – Virtual Exchange/COIL Provides possibility of interaction between speaker and audience Encourages interaction with native speaker in target language Offers first-hand information on topics addressed Can be a vehicle to connect groups of students Brings expert into classroom from a distance Mary Risner University of Florida Center for Latin American Studies 38
  36. 36. Upcoming Event-Global High School Summit https://docs.google.com/forms/d/e/1FAIpQLSf7r86cVJnJ6dfuD_lwfL_TSCv2QBRuO6ZqScjeD D7SElFEzw/viewform Mary Risner University of Florida Center for Latin American Studies 39
  37. 37. Red Latinoamericana COIL https://www.uv.mx/coil/ Mary Risner University of Florida Center for Latin American Studies 40
  38. 38. Teletandem Brazil http://www.teletandembrasil.org/# Mary Risner University of Florida Center for Latin American Studies 41
  39. 39. UNESP Brazilian Virtual Exchange https://www.international.unesp.br/#!/study/virtual-exchange-program/ Mary Risner University of Florida Center for Latin American Studies 42
  40. 40. Case Studies/Scenarios Real-world application of business concepts Authentic language exposure from the business world Ability to stimulate critical thinking and language use Connection to supplementary articles on topic addressed Connection to company websites within industry Mary Risner University of Florida Center for Latin American Studies 43
  41. 41. Executive Interviews https://www.youtube.com/user/FloridaBrazilBusines/videos Executive interviews from UT and UF http://www.laits.utexas.edu/orkelm/ppe/intro.html http://www.laits.utexas.edu/orkelm/casos/intro.html Mary Risner University of Florida Center for Latin American Studies 44
  42. 42. Presentations/Infographics Practices needed presentation skills in target language Creates teamwork environment (if group assignment) Communicate a message:-convince-inform Allows students to pursue personal interests Mary Risner University of Florida Center for Latin American Studies 45
  43. 43. Brazil is a global leader… https://www.youtube.com/watch?v=BcZ2kDh7TSA Why Study Portuguese? (2012) Mary Risner University of Florida Center for Latin American Studies 46
  44. 44. Corporate Site Visits (or Virtual Possibilities) Provides experiential learning Fosters links between school and community Offers direct interaction with the business world Mary Risner University of Florida Center for Latin American Studies 47
  45. 45. Student Professional Field Trips Mary Risner University of Florida Center for Latin American Studies 48
  46. 46. Challenges to Suggested Activities Lack of time for planning and follow-up Lack of necessary technology equipment Lack of funding Possibility of technological problems Difficulty coordinating with business professionals Difficulty coordinating with colleagues on other campuses No personal international business connections in local area Mary Risner University of Florida Center for Latin American Studies 49
  47. 47. Strategies for Success with Activities Always have a back-up plan Begin to coordinate activities well in advance Use the technology office and staff at your institution Stay informed on international businesses in community Make initial contacts through a letter with information on your program, then make a follow-up call, try personal connections Take the time for follow-up of activities, reflection Mary Risner University of Florida Center for Latin American Studies 50
  48. 48. Resources Mary Risner University of Florida Center for Latin American Studies 51
  49. 49. USDOE Support/Professional Associations • American Organization of Teachers of Portuguese (AOTP) • https://www.aotpsite.net/ • American Association of Teachers of Spanish and Portuguese (AATSP) • https://www.aatsp.org/ • FIU Kimberly Green Latin American and Caribbean Center • https://lacc.fiu.edu/ • UF Center for Latin American Studies • http://www.latam.ufl.edu/ • FIU Center for International Business Education and Research (CIBER) • https://business.fiu.edu/centers/ciber/index.cfm?utm_source=ciberdotfiudotedu&ut m_medium=redirect&utm_campaign=ciber Mary Risner University of Florida Center for Latin American Studies 52
  50. 50. Summer Teacher Institutes/Teaching Award http://www.latam.ufl.edu/outreach/k-16-professional-development/ http://www.claspprograms.org/pages/detail/82/Teaching-Award Mary Risner University of Florida Center for Latin American Studies 53
  51. 51. LSP MOOC-CATAPULT Mary Risner University of Florida Center for Latin American Studies 54
  52. 52. Connecting & Sharing Mary Risner University of Florida Center for Latin American Studies 55
  53. 53. ALC Bridge www.alcbridge.org Mary Risner University of Florida Center for Latin American Studies 56
  54. 54. Contact Mary Risner University of Florida Center for Latin American Studies 57
  55. 55. Q & A Mary Risner University of Florida Center for Latin American Studies 58 Teacher needs? Future collaboration interests? Teaching ideas?

Editor's Notes

  • Language? Level? Heard of LSP? Why did you sign up? If you are willing share…
  • According to this definition? Do you currently integrate workplace/career-related themes in your courses?
  • Do you focus on any particular Career themes?
    What are other jobs/careers that need language, but not a college degree? What types
  • Who has a career academy at their school? And what career area? Katrina do you have one to collaborate with? Do you interact with those teachers?
  • School bldg industry
  • Have you heard of Asia Society? Global matrix? Hoping Global Summit WL & CTE
  • Logistics in Florida is big
  • What kind of activity would you propose? Guest speakers, survey,
  • What are other everyday items that can be used in the classroom to interpret real world items in a business context? Reading a menu at a business meeting, introducing oneself with business card,
  • IF time, other ideas????? Too hard? Kids won’t like them? Other challenges?
  • https://internacionalizacionprepatec.tec.mx
  • Facts about Brazil,
  • http://www.portflagship.org/k12/

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