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Email Campaign


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This email campaign was created for my Interactive Marketing Technology class. The goal of the campaign was to increase awareness and donations for N.I.U.'s 2.14 memorial scholarship foundation.

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Email Campaign

  1. 1. Exact Target Email Campaign
  2. 2. Objective of Campaign <ul><li>To increase the awareness of NIU’s 2/14 Memorial Scholarship fund. </li></ul><ul><li>To increase the donation rate towards the Memorial Scholarship fund through email. </li></ul><ul><li>Email was launched on January 19 th , 2010. </li></ul>
  3. 4. Results of Campaign <ul><li>88 emails sent, 74 emails successfully delivered </li></ul><ul><li>Delivery Rate: 84.09% </li></ul><ul><li>Hard Bounces: 14 </li></ul><ul><li>Forwards to Friends: 0 </li></ul><ul><li>Open Rate: </li></ul>
  4. 5. Areas for Improvement <ul><li>Could have experimented more with the subject line to compare success rates: </li></ul><ul><ul><li>Resend emails with a more personalized heading sent to those who did not open their emails. </li></ul></ul><ul><ul><li>A/B Split Testing </li></ul></ul><ul><ul><li>Golden Triangle </li></ul></ul><ul><li>Landing in the Spam box? </li></ul>