Adult Summer Reading Programs


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This program was presented by Mary Kelly and Holly Hibner for ALA 2009. It details how libraries can market services through a reading program.

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  • 2 examples of smaller branches that use the form Use depending on staff status during summer Summer 1 – made available Summer 2 – staff member dealing with father’s illness so didn’t have time
  • Use but don’t go beyond handing out form Programming mostly done by friends
  • Examples of previous year tie ins
  • Tie programming into whatever theme using
  • Handout for patrons
  • Branch as example of types of prizes can offer Prizes: go beyond just free books and restaurant gift cards What is attractions are available in your community?
  • Adapt ASRP to YSRP
  • Reading form
  • RA list generated by patron comments
  • Adult Summer Reading Programs

    1. 1. Adult Summer Reading Program Salem-South Lyon District Library <ul><ul><li>Mary Kelly </li></ul></ul><ul><ul><li>248-437-6431 ext 202 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Holly Hibner </li></ul></ul><ul><ul><li>248-437-6431 ext 201 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>Presentation available online:
    2. 2. Other ASRP’s <ul><li>Read books, write book reviews, fill out forms to be drawn for prizes. More book reviews = more forms = more chances to win. </li></ul><ul><li>“ Read at least 2 books per week, enter weekly drawing.” </li></ul><ul><li>“ Read six books from four categories to make sure they don’t read six of the same genre.” </li></ul><ul><li>“ Goal: ten books in ten weeks. About half usually finish.” </li></ul><ul><li>“ We give adults a card to get stamped when they review a book they read this summer.  Review: list the book and author, give it a star rating, write three words that describe it, and list any other books or authors that they would suggest to someone who reads this book and likes it. ” </li></ul>
    3. 3. What do these programs have in common? <ul><li>Focus is on books and reading </li></ul><ul><li>They require work for the patron </li></ul><ul><li>They punish slow readers and non-readers </li></ul><ul><li>They cater to those who are already library users </li></ul>
    4. 4. SSLDL Basics <ul><li>Class IV Library </li></ul><ul><li>Member of The Library Network </li></ul><ul><li>Serve multiple townships/counties </li></ul><ul><li>Population served ~18,000 </li></ul><ul><li>2 high schools, 2 middle schools, 7 elementary schools </li></ul><ul><li>4.75 (FTE) on-desk librarians </li></ul>
    5. 5. Whole Library Programming <ul><li>Programs synchronized to encourage family participation </li></ul><ul><li>Summer Reading Programs for various age groups marketed as one </li></ul><ul><li>Promote link between family reading and literacy </li></ul><ul><li>Everything is connected </li></ul>
    6. 6. Goals for Adult Summer Reading <ul><li>Ease of participation </li></ul><ul><li>Market different library services </li></ul><ul><li>Experiment outside of comfort zone </li></ul><ul><li>Model reading behavior to children </li></ul><ul><li>Promote the library as a fun place! </li></ul>
    7. 7. Building a Program <ul><ul><li>Try a few summers before judging success </li></ul></ul><ul><li>Bully the regulars </li></ul><ul><li>Get kids to guilt parents into it </li></ul><ul><li>Talk it up during story time, computer classes, and at check-out desks </li></ul><ul><li>Do senior center visits, exercise class visits, Bingo announcements, etc. </li></ul>
    8. 8. Adult Participation <ul><li>2003 – 76 adults </li></ul><ul><li>2004 – 92 adults </li></ul><ul><li>2005 – 109 adults </li></ul><ul><li>2006 – 146 adults </li></ul><ul><li>2007 – 222 adults </li></ul><ul><li>2008 – 266 adults </li></ul>
    9. 9. Keep it Simple! <ul><li>Keep game easy to administer </li></ul><ul><li>Complicated rules undermine goals </li></ul><ul><li>Be flexible with the rules so patrons can be successful. </li></ul><ul><ul><li>Allow titles to be used in various categories </li></ul></ul><ul><li>Encourage non-users/non-readers to stretch and experience the library. </li></ul><ul><li>It’s not the regulars we’re worried about! For them it is just plain fun. </li></ul>
    10. 10. A dult Summer Reading Program <ul><li>Horry County Memorial Library System </li></ul><ul><li>Claire Campana </li></ul><ul><li>[email_address] </li></ul><ul><li>Presentation available at: </li></ul><ul><li> </li></ul><ul><li> </li></ul>
    11. 11. HCML <ul><li>9 branch system, plus a bookmobile </li></ul><ul><li>Staff: 52 full time, 19 part time </li></ul><ul><li>Population served: approximately 250,000 </li></ul>
    12. 12. Adult SRP and HCML Fiction Nonfiction Science Fiction Magazine of Your Choice Mystery Young Adult Biography Movie Based on a Book Western
    13. 13. Guiding Philosophy <ul><li>Autonomy </li></ul><ul><li>Adaptability </li></ul>
    14. 14. Little River Library <ul><li>2 full time, 1 part time staff members </li></ul><ul><li>Average summer daily patron count: 160 </li></ul>
    15. 15. Surfside Library <ul><li>4 full time, 1 part time staff member </li></ul><ul><li>Average summer daily patron count: 303 </li></ul>
    16. 16. Individualized Branch Approaches
    17. 17. Socastee Library <ul><li>8 full time, 3 part time staff members </li></ul><ul><li>Average summer daily patron count: 831 </li></ul>
    18. 18. Tic Tac Toe True Crime or Police Procedural Mystery Featuring Animals Humorous Mystery or Bibliomystery Female Detective or Romantic Thriller Mystery Movie Based on a Book Culinary or Historical Mystery Cozy or British Mystery Legal or Medical Mystery Senior Sleuths or Private Eyes
    19. 19. Programming <ul><li>Mystery Movie Showings </li></ul><ul><li>Talk on local mysteries by Horry County Museum director </li></ul><ul><li>Talk by local Crime Scene Investigator </li></ul><ul><li>Author visits </li></ul>
    20. 20. Conway Library <ul><li>9 full time, 6 part time staff members </li></ul><ul><li>Average summer daily patron count: 433 </li></ul>
    21. 22. Prizes <ul><li>Tickets to: Alabama Theater </li></ul><ul><li> Le Grand Cirque </li></ul><ul><li> Carolina Opry </li></ul><ul><li> Myrtle Beach Pelicans </li></ul><ul><li>Gift Baskets </li></ul><ul><li>Night at a Bed and Breakfast </li></ul>
    22. 23. North Myrtle Beach Library <ul><li>4 full time, 2 part time staff </li></ul><ul><li>Average summer daily patron count: 463 </li></ul>
    23. 24. Logos
    24. 27. Benefits of Our Approach <ul><li>Staff Ownership </li></ul><ul><li>Cost Efficient </li></ul><ul><li>Time Efficient </li></ul>
    25. 28. <ul><li>Claire Campana </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li>Presentation available at: </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Thanks to Jane (Conway), Sharon and Kim (Socastee), Cindy (Little River), Shelley (North Myrtle Beach), and Gwenda (Surfside). </li></ul>
    26. 29. Library Bingo
    27. 30. It works! <ul><li>Market various collections </li></ul><ul><ul><li>ie: graphic novels, local history, cookbooks, maps </li></ul></ul><ul><li>“ Attend a program” square </li></ul><ul><ul><li>Increases program attendance statistics </li></ul></ul><ul><ul><li>Markets all the great programs you offer! </li></ul></ul><ul><ul><li>“ Read a children’s book” square </li></ul></ul><ul><ul><ul><li>Cross-promotes departments </li></ul></ul></ul><ul><ul><ul><li>Parents can read same books their kids are reading: encourages family read-aloud time </li></ul></ul></ul>
    28. 31. Prizes <ul><li>Adult Programming budget </li></ul><ul><ul><li>$700 for 2009-2010 fiscal year (07/01 to 06/30) </li></ul></ul><ul><ul><li>~$50 spent on Summer Reading Program </li></ul></ul><ul><li>Less is more (“Semi-Fabulous” prizes) </li></ul><ul><ul><li>More winners </li></ul></ul><ul><ul><li>Less about the prize, more about the fun </li></ul></ul><ul><li>20-25 semi-fabulous prizes </li></ul><ul><ul><li>Mostly donated by local businesses </li></ul></ul><ul><ul><li>Gift certificates purchased for $5-$10 each </li></ul></ul><ul><ul><li>Everyone gets a free book/DVD/CD from donations to library </li></ul></ul>
    29. 32. Techie Details <ul><li>Created with- </li></ul><ul><li>PHP - General-purpose scripting language </li></ul><ul><li>MySQL - Open source database </li></ul><ul><li>Swiftmail - Open source PHP Mailer </li></ul><ul><li>Visifire -  Open source data visualization controls powered by Silverlight </li></ul><ul><li>Javascript - Scripting language </li></ul><ul><li>AJAX - Used to retrieve data from the server asynchronously in the background </li></ul><ul><li>MooTools - Compact Javascript framework </li></ul>
    30. 33. Online sign-up *Software created by fabulous SSLDL Tech Staff from scratch using PHP/MySQL!
    31. 34. Online Sign-up
    32. 36. Administrative Module
    33. 37. Participant’s record
    34. 38. Statistics
    35. 41. In Conclusion <ul><li>Keep it light </li></ul><ul><li>Keep it simple </li></ul><ul><li>Make it a family affair </li></ul><ul><li>Promote the library’s collections, services, and programs </li></ul>
    36. 42. <ul><li>Holly Hibner [email_address] </li></ul><ul><li> </li></ul><ul><li>Mary Kelly [email_address] </li></ul><ul><li> </li></ul><ul><li>Claire Campana [email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Presentation available online: </li></ul><ul><li> </li></ul><ul><li> </li></ul>