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Get the Most Out of Your Conference or Convention Presentation

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Use social media to get the most out of your conference presentation.

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Get the Most Out of Your Conference or Convention Presentation

  1. 1. Get the Most Out of Your Conference or Convention Presentation 09 April 2014 Mary K.D. D’Rozario MSCR, CCRP, RAC, CCRA Social Media for Health Care and Life Science Clinical Research Performance, Inc. mary.drozario@crplink.com @marydrozario marydrozario marykddrozario 1
  2. 2. Before the Convention: Find out the hashtag and become involved in the online conversation. Download my free Slideshare: Get the Most out of Twitter At a Convention for more details. Advertise your involvement with the convention on your social media: Twitter, LinkedIn, Google+, etc. 2
  3. 3. Preparing a Shareable Presentation Include your social media links on the first page of your slides- if they Tweet you, you want them to be able to link to you! Have Tweetable content. These are snappy, content-filled statements that are less than 100 characters long. You can even point them out during your presentation- “Here’s something to tweet.” 3
  4. 4. Pre-write Your Own Tweets! Pre-writing your own tweets gives your audience exactly the quality material you want them to re-tweet, and it’s easier for them- Win, Win! 4
  5. 5. What to include in pre-written tweets: -Links to your official bio(s) or company page(s). -Links to where the slides are on the internet. -Tweetable statements. -Tweetable images- if you have some graphics, consider formatting them for the internet (square, with the main content in the center third of the image). Remember to mark them with a Twitter handle or web page that comes back to you! 5
  6. 6. How do I send my pre-written tweets? Use Hootsuite to save the scheduled tweets. Caution: If you are out of your normal time zone, test scheduling a tweet to make sure the timing is what you think it is! 6
  7. 7. Making my tweet automatic scares me… what if something goes wrong?! You can have a friend send your Tweets for you during your presentation. You’ll just have to organize your material and make sure they know exactly what to send when. It’s good manners to indicate that someone else is sending your Tweets at that time, you can write something like: “I’m about to get on stage & @lisasmith will be managing my Twitter for the next hour.” 7
  8. 8. Why do I want to put my slides on Slideshare? -Slideshare will return higher on a Google search than almost any internet property you own. If they search your subject in Google, your Slideshare will come up! -Slideshare makes it easier for your convention audience to share your material in real time. (Convention websites are usually locked and difficult to navigate.) -Slideshares can ben embedded in your LinkedIn profile and on your website. 8
  9. 9. What else can I put on Slideshare? You can also upload PDF hand-outs to Slideshare. Slideshare has recently started allowing videos. 9
  10. 10. How do I make a Slideshare account? Go to http://www.slideshare.net/signup Slideshare is owned by LinkedIn and steadily being integrated into their ecosystem, so I suggest using “Connect with LinkedIn”. Fill in your profile. Having a profile image (a photo or a logo) is very important to getting views, but if you don’t have one now you can get one later. 10
  11. 11. What privacy options should I select? Select what you are comfortable with. I have selected that anyone can send me private messages and anyone can share content with me. It has never been abused. 11
  12. 12. Which social profile connections should I select? Link to any available social profile where you have a professional presence. In the LinkedIn connection click the “Settings” and un-select the options to display your uploads and content. Why? You may want to upload at a non-peak time, but not want to announce your upload until later. Un-selecting these options lets you control when you make your announcement on LinkedIn. 12
  13. 13. What content default should I choose? You keep the copyright of anything you upload to Slideshare. However, you can choose to use a Creative Commons license instead. A Create Commons license lets people make copies of your materials according to the parameters you set. You can read more at http://www.creativecommons.org & see the end of this slide deck to see which Creative Commons license I use. 13
  14. 14. Why would I want to let people make copies of my material? First, make sure you are allowed to. If you created the material as an employee of a company, they may own the copyright. If the material is yours, allowing people to make copies helps spread your name in the industry. This may be why you are speaking at the convention in the first place! 14
  15. 15. How do I upload a Slideshare? -Click the Upload button on the upper right. -You will be given a few Upload options. Select the plain UPLOAD button. -Look at the title, is it formatted the way you want? You can change it. -Select a category and type a brief description. -Tags are like SEO key words, these are very important! -Save. 15
  16. 16. What if my upload fails? If you have a lot of large graphics you may need to re-save them in smaller files to use them. Try uploading at a non-peak time such as late at night or early in the morning. 16
  17. 17. Bonus: Audio Slideshare is gone, what if I want to share a recording on the internet? Download iSpring from http://www.iSpringSolutions.com They have a free trial that will get you through one convention. This program allows you to match your slides against an audio recording and format for YouTube. You can get free and fairly easy to use audio editing software here: http://audacity.sourceforge.net/ CRP has these programs & a high-quality microphone- we can made your YouTube slide video for you! 17
  18. 18. What can CRP do for your social media? Strategy Execution Key Personnel Engagement 18
  19. 19. Background on Clinical Research Performance, Inc. 19 CRP was founded by Mary D’Rozario in 2012 to provide services to clinical research sites. We have moved into providing social media strategy and execution, primarily in the life sciences industry.
  20. 20. Strategy What channels should you be using? Who is your target viewer on that channel and what do you want them to get out of the interaction? What method are you going to use to track ROI from your social media efforts? We can help you work through asking and answering these questions. 20
  21. 21. Execution Once you have a strategy, you will need micro and blogging content which is aligned with that strategy. Often 100% outsourcing is neither advisable nor affordable. We can work with you to create a mix of mentoring and direct content creation. 21
  22. 22. Key Personnel Engagement You are a solopreneur or everyone is telling your CEO that she has to be visible on social media. But who has the time? Key personnel social media engagement requires a team approach. A social media strategist and mentor can help keep the team going the right direction. Check out this post from the Harvard Business Review: http://blogs.hbr.org/2009/11/10-tips-for-getting-your-ceo- on-twitter/ 22
  23. 23. Questions 23 Ask me on Twitter @marydrozario or email mary.drozario@crplink.com
  24. 24. 24 Copyright notice from Mary K.D. D’Rozario: This work is licensed under a Creative Commons Attribution- NonCommercial-NoDerivs 3.0 Unported License. What does that mean? You may share this slide deck in its entirety with anyone for free. Splitting up the deck or charging for the copies is out of bounds. The original slide deck can be found at http://www.slideshare.net/marydrozario

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