Top ten trends in online

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Top ten trends in online

  1. 1. Top Ten Trends in OnlineTop Ten Trends in Online Marydee OjalaMarydee Ojala Editor-in-chief, Online Searcher:Editor-in-chief, Online Searcher: Information Discovery,Information Discovery, Technology, StrategiesTechnology, Strategies
  2. 2. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011 Online is EverywhereOnline is Everywhere Online and ONLINEOnline and ONLINE Online and SearchOnline and Search Search and GoogleSearch and Google Where is research?Where is research?
  3. 3. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011 Information ExplosionInformation Explosion Too much informationToo much information Running through my brainRunning through my brain Driving me insaneDriving me insane More types of informationMore types of information More & different search enginesMore & different search engines Volume increasing exponentiallyVolume increasing exponentially Information overlookInformation overlook
  4. 4. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011 Social SearchSocial Search Driving search algorithmsDriving search algorithms Communication mediumCommunication medium NewsNews Curation functionCuration function Recommendation enginesRecommendation engines
  5. 5. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011 PersonalizationPersonalization Making search relevant to youMaking search relevant to you My search results aren’t your searchMy search results aren’t your search resultsresults Empowering users, raising expectationsEmpowering users, raising expectations
  6. 6. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011 CollaborationCollaboration Living an online lifeLiving an online life Everyone is on the gridEveryone is on the grid Working collaboratively is facilitated byWorking collaboratively is facilitated by web technologyweb technology Limits to sharingLimits to sharing
  7. 7. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011 DisaggregationDisaggregation No more one stop shopNo more one stop shop Specialized search engines, verticalSpecialized search engines, vertical search enginessearch engines Data fragmentationData fragmentation Locks on the information doors (SEO,Locks on the information doors (SEO, registration, subscription)registration, subscription)
  8. 8. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011 ConsolidationConsolidation In the premium content space,In the premium content space, acquisitions are seen as road to growthacquisitions are seen as road to growth rather than creating new productsrather than creating new products Thomson Reuters, Reed Elsevier,Thomson Reuters, Reed Elsevier, ProQuestProQuest Could you start a new “database”Could you start a new “database” company today?company today?
  9. 9. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011 Deep WebDeep Web Paradox of hidden webParadox of hidden web More information be surfacedMore information be surfaced – Formats, language, companyFormats, language, company More information is hiddenMore information is hidden – Pay per view, privacy, redactedPay per view, privacy, redacted
  10. 10. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011 VisualizationVisualization Searching for visual informationSearching for visual information Viewing results visuallyViewing results visually Not everyone is wedded to textNot everyone is wedded to text
  11. 11. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011 Past Becomes PresentPast Becomes Present Historical materials now on the webHistorical materials now on the web Massive digitization projectsMassive digitization projects More fragmentationMore fragmentation FindabilityFindability
  12. 12. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011 New Skill SetNew Skill Set Advanced search skillsAdvanced search skills Knowing where the hidden web can beKnowing where the hidden web can be foundfound Understanding when to use premiumUnderstanding when to use premium contentcontent Incorporate new skills without losing oldIncorporate new skills without losing old skillsskills
  13. 13. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011 Information ProfessionalsInformation Professionals Must stay abreast of technologyMust stay abreast of technology developmentsdevelopments Must stay current with content changesMust stay current with content changes Must do more than researchMust do more than research – Analysis, synthesis, executive summary,Analysis, synthesis, executive summary, bullet pointsbullet points Critical thinkingCritical thinking Peripheral visionPeripheral vision
  14. 14. Marydee Ojala, Online Information 2011Marydee Ojala, Online Information 2011 Contact DetailsContact Details Marydee OjalaMarydee Ojala Editor-in-chief, Online Searcher:Editor-in-chief, Online Searcher: Information Discovery, Technology,Information Discovery, Technology, StrategiesStrategies (www.infotoday.com/onlinesearcher)(www.infotoday.com/onlinesearcher) Co-chair, Internet Librarian International (Co-chair, Internet Librarian International ( www.internet-librarian.comwww.internet-librarian.com)) marydee@xmission.commarydee@xmission.com

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