1. D esign your ow n future w ith
Are you a creative
entrepreneur— seeking
a dynamic and fulfilling
future career?
Hit your space bar to
advance presentation…
www.DecoratingDen.com

2. Find your passion -- and live your dream s
What is your passion? Is it beautiful homes?
Sumptuous fabrics? Breathtaking colors? Do you
long for creative challenges? Personal freedom?
Satisfying work that grows the equity in your
future? If these things speak to you, we would
like you to speak with us!
INTERIORS by Decorating Den is the
world’s premier franchisor of independently
owned interior decorating businesses. We offer
you the opportunity to work in a highly creative
environment while doing something you truly
enjoy – making homes more beautiful every day!
In fact, our business owners rank personal
enjoyment as a major benefit of INTERIORS by
Decorating Den. They love the stimulating
challenges and the constant variety that interior
decorating offers. They enjoy the flexibility and
independence of running their own businesses.
And they love the quality of life that comes from
living their dreams in a dynamic industry.
“I have the passion, but I
was stuck selling in retail
boutiques until I found
Decorating Den 14 years
“I love creating
ago! It’s made my
custom designs for
career, and I can still
my clients. And
manage quality time with
they love it, too!”
my daughter.”
--Gina Lopez
Gina Lopez, Decorator

3. Our U nique Concept
Since 1969, INTERIORS by Decorating Den has grown to
become the world's premier interior decorating franchisor,
and a leader in the home furnishings industry. What's the
reason for this growth? We offer a unique concept that meets
the needs both of our franchise owners and of their decorating
clients–professional in-home consultations and an incredible
selection of interior furnishings.
Our professionals have access to samples from top
manufacturers--many to-the-trade-only. Using these samples,
they present their custom designs and product suggestions in
the comfort of the client’s home. The in-home sales concept
gives our professionals the ability to sell an extensive
selection of home furnishings without the restrictions and
expense of a retail location. It offers clients, many of whom
are busy two-career couples, the time-saving convenience of
decision-making in their own homes, assuring proper scale,
color, and balance—often impossible to achieve in a large
retail store.
The Dream Room
competition and the
resulting portfolio of
our work has been
incredibly important to
our business for the past
13 years!”
Barbara Elliott &
Jennifer Ward-Woods
Stone Mnt., Georgia

4. Training and E ducation
Our training program is widely recognized as one of the best available for interior decorators. Training begins with
a home study preparation program to introduce the basics of interior design principles, home furnishings, product
knowledge, sales and marketing strategies, and business management skills.
Then, new business owners
attend our Professional
Decorating and Sales School,
a comprehensive two-week
classroom training session,
conducted at our corporate
headquarters in Easton, MD.
In addition, advanced training
is available to all franchisees
at our annual conferences and
“The education and
national training events, as
support has been
well as online, from home or
invaluable.With so many
office. Our business owners
venues available it’s hard
are always prepared with the
to miss an opportunity for
latest products and current
training and development.
design knowledge to bring to
With instruction by so
their clients.
many wonderful experts, it
really keeps me on the
cutting edge of my
business.”
Leanne Robinson
Do you have a quot;natural flairquot; for color and design; space and scale? Do friends and family ask you Canton, Georgia
for your decorating advice? INTERIORS by Decorating Den can enhance your abilities by
providing the knowledge and skills required for an exciting decorating business of your own!

5. M erchandising
INTERIORS by Decorating Den offers a
floor-to-ceiling selection of quality products—
custom window treatments, furniture, wall and
floor coverings, bed coverings, lighting, and
accessories—by partnering with more than 130
of the top manufacturers in home furnishings,
such as Hekman, Kravet, Taylor-King and
Nourisan Rugs. As a business owner, this
extensive product selection gives you abundant
resources for any client, regardless of their
decorating project, lifestyle or budget.
• Exclusive Preferred Supplier Programs
Other merchandising Our business owners also enjoy the direct
• Automatic set-up of supplier accounts
benefits for our buying power of the INTERIORS by Decorating
• Annual suppliers market at our Conference
franchisees include: Den network and have access to suppliers not
• Product guarantees; no inventory required readily available to an independent decorator,
• ‘Winners’ Circle’ incentive programs usually at far better discounts.
• Training events at Highpoint, NC

6. A dvertising and Public Relations
Through our exclusive ‘Sync-interactive’ program, business
owners access, customize and order all of their local marketing
materials on-line. Advertisements are updated monthly,
including local newspaper ads and direct mail pieces targeted to
prime customers in your exclusive marketing territory. Owners
also benefit from our national advertising program including
television commercials, print ads, Internet campaigns, and
articles in popular publications such as:
• Better Homes & Gardens • Traditional Home
• ‘O’ at Home • Southern Living
• Metropolitan Home • House Beautiful
Our public relations department builds national brand awareness
through the publication of feature stories and articles about
INTERIORS by Decorating Den. For example, our annual
Dream Room design competition is regularly featured in major
home and decorating magazines, and photos of our business
owners' work have been seen by millions of viewers worldwide
on HGTV and other cable television programs.
“One of the benefits is having
affordable access to professional
advertising and marketing
materials. It’s a huge advantage
over independent designers who
don’t have this level of support
Angela Palmer
Sandy Springs, Georgia

7. Technology
INTERIORS by Decorating Den uses the latest technology to
help our business owners streamline business functions, generate
preferred sales leads, communicate efficiently within the
organization, and keep up on all the current design trends. The result
is more time for client consultations, design and sales!
Our intranet system, DecoNet, also supports our client management,
accounting and business management tools, and on-line links to our
suppliers.
Instant Communication…
Provides Instant Solutions.
In addition to these systems used within the INTERIORS by
Decorating Den organization, we also offer technological resources
to the general public. Our website, www.DecoratingDen.com features
popular items such as reports on decorating trends, color forecasts,
and dramatic room makeovers for every room of the home. We
utilize sophisticated search engine tools to direct homeowners to our
website for information and sales leads.
Best of all, prospective clients can request appointments on-line,
and the lead goes directly to the appropriate IDD decorator!
“Our growing technology tools
not only make me more efficient
in running my business but
generate leads through our
national web site as well.
Terri Ervin
Georgia Franchisee

8. R eady to pursue your passion?
Do you love to decorate? As an professional franchise owner with
INTERIORS by Decorating Den, you are
Do you want to own your own business?
in business for yourself, not by yourself!
Do you value extensive support, training, and
teamwork to help meet your goals?
If you answered “yes” to these questions, a
INTERIORS by Decorating Den franchise may
be the perfect business opportunity for you.
To follow your dream and further explore this
exciting opportunity, register today online at
www.decoratingden.com or contact your Georgia
INTERIORS by Decorating Den representative.
You’ll never know until you ask!
www.decoratingden.com
Regional Directors:
Allen Hugo &
Terri Ervin
AHugo2100@aol.com
770.995.0877
“We look forward to speaking with you soon.”

9. World Headquarters
Decorating Den Systems, Inc.
8659 Commerce Drive
Easton, Maryland 21601
Toll free from U.S. and Canada 1-800-DEC-DENS (1-800-332-3367)
Email: decden@decoratingden.com
www.DecoratingDen.com
The information provided herein is in summary form and is not intended as an offer to sell, or the
solicitation of any offer to buy a franchise. It is intended for information purposes and full details
are in the Franchise Disclosure Document (FDD).
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