1.
Exploring your business idea
Media Evolution
20th February 2011
Mary Carty

2.
About Me

3.
Can you see me?
3, 2, 1 Go!

4.
Part 1
Stage 1:
Do I have a problem worth solving?

5.
Profile
Profile

6.
• 5 testers will discover 85% of the
problems
• Customers are better at articulating
problems than visualizing solutions

7.
Toddle.com

8.
Workshop 1
What is the problem

9.
Is there a market for what I want to do?
Stage 2:

10.
Twitter
Websites
Micro sites
VimeoYouTube
Facebook
LinkedIn
Blogs

11.
Facebook
Website
Twitter
LinkedInEmail
Flickr
Event Blog
Vimeo
YouTube
Marketing
Loop

12.
How do I get to MVP as soon as I can?

13.
Product
Market
Fit
Three words to rule them all …….

14.
Flickr
EventBrite

15.
Workshop 2
Why are happy customers your number 1
priority?

16.
Cathy Fitzgerald
Workshop
3
Stage 3
Monetization

17.
2000 voices
Barney

18.
Workshop 3
Funding models for me

19.
20 x 200
Stage 4
Partnerships

20.
ashery

21.
Is sharing worth it?
Workshop 4
Is there skin in the game?

22.
Next stepsWorkshop Customer Journey & Online Touch Points
Capture Audience
Segment Audience
Measure & report
Marketing PlanNext Steps
Write down the 3 most
important things you
heard today.
Write down the 3 things
you WILL do after today’s
session.

23.
Thank you
Thanks
Email: mary@spoiltchild.com
Twitter: @marycarty
Web: www.spoiltchild.com
Blog: www.marycarty.com
Today’s Resources:
www.marycarty.com/thankyou2