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Exploring your business idea

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Do you want to set up your own business? Here are a few key questions you need to answer to make sure you have a sustainable business. Number one on that list is to find out if you are solving a problem that needs solving. And just importantly, will anyone pay you for it? Find out what questions to ask and how to go about finding the answers with this presentation.

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Exploring your business idea

  1. 1. Exploring your business idea Media Evolution 20th February 2011 Mary Carty
  2. 2. About Me
  3. 3. Can you see me? 3, 2, 1 Go!
  4. 4. Part 1 Stage 1: Do I have a problem worth solving?
  5. 5. Profile Profile
  6. 6. • 5 testers will discover 85% of the problems • Customers are better at articulating problems than visualizing solutions
  7. 7. Toddle.com
  8. 8. Workshop 1 What is the problem
  9. 9. Is there a market for what I want to do? Stage 2:
  10. 10. Twitter Websites Micro sites VimeoYouTube Facebook LinkedIn Blogs
  11. 11. Facebook Website Twitter LinkedInEmail Flickr Event Blog Vimeo YouTube Marketing Loop
  12. 12. How do I get to MVP as soon as I can?
  13. 13. Product Market Fit Three words to rule them all …….
  14. 14. Flickr EventBrite
  15. 15. Workshop 2 Why are happy customers your number 1 priority?
  16. 16. Cathy Fitzgerald Workshop 3 Stage 3 Monetization
  17. 17. 2000 voices Barney
  18. 18. Workshop 3 Funding models for me
  19. 19. 20 x 200 Stage 4 Partnerships
  20. 20. ashery
  21. 21. Is sharing worth it? Workshop 4 Is there skin in the game?
  22. 22. Next stepsWorkshop Customer Journey & Online Touch Points Capture Audience Segment Audience Measure & report Marketing PlanNext Steps Write down the 3 most important things you heard today. Write down the 3 things you WILL do after today’s session.
  23. 23. Thank you Thanks Email: mary@spoiltchild.com Twitter: @marycarty Web: www.spoiltchild.com Blog: www.marycarty.com Today’s Resources: www.marycarty.com/thankyou2

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