So Mo Dough (Social Mobile For Making Money)

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So Mo Dough (Social Mobile For Making Money)

  1. 1. So Mo Dough<br />Social/Mobile for Making Money<br />Superstars of Small Business , September 21, 2011<br />Dr. Mary Beth McCabe<br />mmccabe@nu.edu<br />
  2. 2. First Social Media recorded<br />
  3. 3. A social revolution is going on…<br />Source: http://www.iran.com<br />
  4. 4. Sell it on Craig’s list, that’s social….right? It’s a start…<br />
  5. 5. Social Media Revolution<br />http://www.youtube.com/watch?v=QzZyUaQvpdc<br />Social Media Revolution 2011 video<br />Socialnomics<br />@equalman<br />
  6. 6. Goals:<br />Challenge you to adopt social media strategies, or improve those you already have online.<br />Explain how Social Media is forcing business to change or die.<br />Learn how Social Media can help you in your marketing.<br />
  7. 7. Strategize<br />Engage<br />Revise and Repeat<br />Are you listening?<br />Influence<br />Measure<br />
  8. 8. What do social networks do?<br />Social networks provide context to content. <br />Whereas information management traditionally focused on the information itself, employees will seek to connect with the people who created and care about the same information they care about. <br />These “Brand Evangelists” become the people employees reach out to for help and collaboration. <br />Forrester Research, TechRadar for Vendor Strategists, 2009<br />
  9. 9.
  10. 10. Suggested (Social) Media <br /><ul><li>Facebook (easiest)
  11. 11. Linkedin(most professional)
  12. 12. Twitter(real time)
  13. 13. Blogs(more depth)
  14. 14. YouTube (#2 search engine)
  15. 15. Yelp! (reputation management)
  16. 16. Flickr (photos)
  17. 17. FourSquare(location)</li></li></ul><li>
  18. 18. Social media changes average people into “experts.”<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22. What am I doing with Social Mobile and Location Based Media?<br /><ul><li>Increase brand awareness
  23. 23. Build community
  24. 24. Teach/share information
  25. 25. Sell products
  26. 26. Serve your customer
  27. 27. Support larger marketing campaigns
  28. 28. Receive consumer feedback </li></li></ul><li>What about entertainment? <br />13,000 + fans for Rifftrax, <br />making movies funny since 2006<br />http://www.facebook.com/home.php?#!/rifftrax?ref=ts<br />
  29. 29.
  30. 30. What do Ihave worth writing about?<br /><ul><li> Expertise
  31. 31. Opinions
  32. 32. Behind the Scenes
  33. 33. “Did you know” trivia
  34. 34. Trends
  35. 35. Sneak Peeks
  36. 36. How something works</li></li></ul><li>How business track their success<br /><ul><li>Number of followers/likes
  37. 37. Number of comments/likes/shares
  38. 38. Conversions(coupon downloads, </li></ul>e mail sign-ups)<br /><ul><li>Customer services and sales handled
  39. 39. Traffic to micro-site, clicks on shared links
  40. 40. User-generated content submissions</li></li></ul><li>What about organizations?<br />Are theyusing Social Media as a recruiting tool? <br />YES!<br />Are theyusing Social Media?<br />YES!<br />
  41. 41.
  42. 42. How to get going today….if you’re not yet “social/mobile”<br /><ul><li>Listen
  43. 43. Use people within your department/organization who understand how to put the customer first and who understand marketing and PR goals
  44. 44. Enable collaboration across departments
  45. 45. Shared monitoring and management to maximize budget and time spent
  46. 46. Prepare company policy/guidelines including crisis instructions</li></li></ul><li>Where is your Dough?<br />The biggest question today…..<br />Virtual goods, ex. Apps<br />Services<br />Daily Deals<br />Content<br />Scalable<br />Repeat business<br />Embrace your customers<br />You still have time<br />
  47. 47. Resources<br />Books:Groundswell by Forrester Research editors Naked Conversations (about blogging)<br />Mobile Marketing for DummiesSocial ‘Experts’:Brian SoliceChris BroganDavid ArmanoPeter Kim<br />Guy KawasakiOther:Customers Rock (written by speaker Becky Carroll)Mashable (writes about tech and media)<br />
  48. 48. The Future of Social?<br />More contextual applications<br />More Social Media addicts/time wasters<br />Location Based (Foursquare, Facebook Places, etc)<br />Semantic web will be web 3.0<br />Your friends opinion will rank highest<br />Don’t expect business value without serious effort<br />
  49. 49. Contact info<br />E-mail: mmccabe@nu.edu<br />Twitter feeds: @marybethmccabe, @solarmarketing, @thinkfuller, @drtravelbest @sunmarketing<br />Admin. for many groups, pages, etc, ex. KUSI Alumni on FB and Linkedin.com<br />YouTube: sunmarketingvideos<br />Blogs: marybethmccabes weblog, think fuller, Dr. Mary Travelbest, Sun Marketing Solar<br />Cell: 858 488 2867<br />
  50. 50. We don't want to teach people how to use the product. We want them to teach us."--Dennis Crowley, CEO of Foursquare, as quoted by SmartBrief'sSmartBlog on Social Media<br />

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