NWE Presentation: The Power of Personal Connections


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A quick overview of how to get the most out of LinkedIn, and my FAST 50 free and fabulous websites.

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NWE Presentation: The Power of Personal Connections

  1. 1. The Power of Personal Connections: Using LinkedIn to Market Your Business and Yourself Presented by: Mary Bahr 6/11/09
  2. 2. Social Media • Conversation between your brand and your audience; one to one • Almost 50% of online adults participate in CGM Source: Forrester • Where you choose to participate should be based on your mkting objectives • Harness it, cannot control it • “Groundswell,” (Bernoff/Li) great intro to social media. CGM is the fastest growing segment of the Web, with more than 1MM new articles of content posted every 24 hours 2
  3. 3. ©2009, Social Media Marketing Industry Report, Michael Stelzner 3
  4. 4. ©2009, Social Media Marketing Industry Report, Michael Stelzner 4
  5. 5. 5
  6. 6. Some Background on LinkedIn • Founded in 2003 • Over 40 million members; 1 new member per second; 50% outside US • All Fortune 500 represented; over 4 million small businesses 6
  7. 7. Why embrace LinkedIn? • Increase your visibility, improve your Google page rank and search engine results • Increase your connectability: locate people from your past, present and future • Research companies and people (staff movement, hiring turnover, job descriptions) • Give and get—ask questions, answer questions, write recommendations • Promote yourself and your business with added apps, and website, blog visibility • Scope our the competition, potential customers and employers • Keep track of job movement of your network 7
  8. 8. How to do it… • Strive for 100% complete profile (click on the button that shows how complete your profile is: it will help you complete it!) • Use the “professional headline” for more than your current title: use it to describe yourself (in Basic Information section) • Use “current status” field to raise your professional profile: e.g.: what are you working on, what are you reading, what are you attending… • Make your profile and work experience as complete as possible: it will bring more potential connections to your attention 8
  9. 9. How to do it… • Remember your LinkedIn profile should complement your resume, not duplicate it • If you’re a business owner, create a business page for your business • Change your public profile URL to your name; add this URL as a hyperlink to your email signature • Add your websites and blogs to website listings: you can list up to three (could also list causes that you are involved in) • Summary: is NOT a resume: use it to explain who you are and what you are passionate about 9
  10. 10. How to do it… • Applications add functionality and visibility to your profile: select ones that you’ll use (I love Amazon Reading Lists, SlideShare and Blog Link, but choose what works for you) • Give and get recommendations strategically: do not give recommendations that you would not give in “real life” • Look for groups that will complement both your professional and personal interests • Ask questions when you are trying to solve a problem or find a solution: particularly if you are looking for something specific 10
  11. 11. How to do it… • Use LinkedIn proactively: research someone before you meet them, if you are going on an interview or business pitch, request to LinkIn BEFORE your meeting, so that they can review your profile • Events: promote professional events you are involved in, invite your network • Create your own special interest group: create additional credibility for your expertise • To learn more: Guy Kawasaki’s article on LinkedIn (http://tinyurl.com/2fbver) • Check out LinkedIn movie:(http://press.linkedin.com/about) 11
  12. 12. The Fast Fifty (or almost free websites) you should know about! 12
  13. 13. google.com/alerts What are they saying about you on the web? Track it and your competitors… 13
  14. 14. google.com/adwords What are the hot words on the web? 14
  15. 15. google.com/analytics How does your website rate? 15
  16. 16. google.com/trends How does your website rate? 16
  17. 17. google.com/reader Keep all the blogs you follow in one place 17
  18. 18. dimdim.com Free web- conferencing and audio bridge for up to 20 people 18
  19. 19. websitegrader.com Free SEO tool: easy to use and understand; also has facebook and twitter graders 19
  20. 20. instapaper.com Read later icon in toolbar 20
  21. 21. tinyurl.com Create short URLs with one click: indispensable for FB and Twitter 21
  22. 22. hetemeel.com Personalize pictures to send or use in presentations: fun but functional 22
  23. 23. imagechef.com Similar to hetemeel 23
  24. 24. “Getting Things Done” Davidandco.com: David Allen’s process: GTD The god of productivity gurus 24
  25. 25. 43folders.com A David Allen disciple: great productivity tips and tricks 25
  26. 26. thefourhourworkweek.com For those of you who love Tim Ferriss, or really hate him; either way he’s interesting 26
  27. 27. Classes available for download on any itunesu.com subject from some of the best universities in the world 27
  28. 28. Keep track of what’s hot around the world: great Trendhunter.com free reports 28
  29. 29. charlesandmarie.com My favorite shopping site: their Soupe du Jour: a product offered for only one day, is fabulous 29
  30. 30. Need I say more? Can any woman bagsnob.com have too many handbags? 30
  31. 31. Integrated personal money mint.com management site 31
  32. 32. For those of us who prefer snark someecards.com to sincerity. 32
  33. 33. A government site that actually trademarksearch.com works. 33
  34. 34. Logos, logos and more logos brandsoftheworld.com 34
  35. 35. Save paper: print only what you Printwhatyoulike.com want from a web page 35
  36. 36. Productivity tools and tricks: lifehacker.com particularly involving technology 36
  37. 37. Good advice for those of us over- zenhabits.com scheduled, over- worked people 37
  38. 38. Stay up to date on what’s going on in social media, and mashable.com it changes daily 38
  39. 39. Give yourself a gift and listen to at ted.com least one TED talk a week. Share on Facebook and LI 39
  40. 40. presentationzen.com Have to deal with powerpoint? This will help your presentations not suck quite so badly 40
  41. 41. findsounds.com Free SFX. Can be used in ppt! 41
  42. 42. visualthesaurus.com Note: trial is free, website is not. If you write, you’ll love it 42
  43. 43. thesaurus.com 43
  44. 44. clichefinder.com Sometimes that cliché is right on the tip of your tongue…find it here 44
  45. 45. smartbriefentrepreneurship.com Links to the best articles for entrepreneurs. Many other smart brief editions available. 45
  46. 46. See what other people find digg.com interesting on the web and vote yourself 46
  47. 47. A huge timewaster, but stumbleupon.com loads of fun 47
  48. 48. groupon.com Great deals, if enough folks sign up 48
  49. 49. tripadvisor.com 49
  50. 50. Set up alerts based on your own iltrafficalert.com schedule and route 50
  51. 51. opentable.com 51
  52. 52. A somewhat dailybeast.com snarkier CNN. Good columnists that you won’t find elsewhere 52
  53. 53. An aggregator of great information alltop.com on almost any topic. Try here first rather than wikipedia… 53
  54. 54. Gossip, gossip, pagesix.com gossip. 54
  55. 55. Shameless plug: facebook watch for the next NWE seminar on FB and twitter… 55
  56. 56. Shameless plug: our next series will twitter be on why twitter you want to tweet! 56