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My audience profile for media

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My audience profile for media

  1. 1. My audience profile<br />My target audience are teenagers which we will also act in my advert. For this advert we need to devise a whole new marketing campaign producing a 3 sec. advert and a clear product logo and slogan. This marketing campaign is Ferrero Rocher, a chocolate brand.<br />However, my target audience are aged 17-19. They’re from a multicultural background, race, religion, beliefs and culture. <br />
  2. 2. Teenagers<br />
  3. 3. Social class<br />My target audience are from a under, working or middle class background. <br />Some of them like to read books, listen music, go to theatres, museums or cinema’s, shopping etc. or do many things in their spare time.<br />My target audience are unisex.<br />As the location is at an academic premises, the target audience should relate to the commercial. As it takes place in a sixth form. As in, my target audience is/should be going to a collage and studying a range of academic courses aswell.<br />Ferrero Rocher is aimed at teenagers that enjoy life but yet also at the same time balance it with education. However, the is made to indulge teenagers after a heavy , stressful and tiring day or a happy, pleasant and joyful day full of excitement. <br />However, the social class of my target audience is not to a severe poverty status where they can’t afford our rebranded Ferrero Rolls. <br />
  4. 4. Mood board<br />
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  6. 6. What my target audience like ?<br />

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