IC: Ready to Cross The Chasm?

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Lessons learned from early innovators in the field of intellectual capital. The field of IC is at risk of getting caught in the marketing chasm described by Geoffrey Moore in Crossing the Chasm. Presentation by Mary Adams and Peder Hofman-Bang at the European Conference on Intellectual Capital in April, 2009.

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IC: Ready to Cross The Chasm?

  1. 1. IC Ready to Cross the Chasm? Peder Hofman-Bang and Mary Adams
  2. 2. IC Rating Global Network
  3. 3. “We learned we had to focus more on brand building and network creation” Mindtree Bangalore, India, 2005
  4. 4. “You could look at your company in a different way from the way you have been trained” Goodyear Five assessments 2003-08
  5. 5. “Suddenly, things that were vague and undefined…all became clear to us” Norsk Tipping Four assessments 2000-06
  6. 6. Common Themes: • Internal sale is the toughest • External stakeholders add big value • Integrate results into strategy and KPI’s • Most still struggle with link between IC and financial results*
  7. 7. Early adopters have vision and courage… …but early majority are pragmatists and want measurable results Let’s not get caught in the chasm.
  8. 8. Mary Adams Intellectual Capital Advisors adams@i-capitaladvisors.com www.i-capitaladvisors.com Peder Hofman-Bang Intellectual Capital Sweden peder.hofman- bang@intellectualcapital.se www.intellectualcapital.se
  9. 9. Full paper available at: http://tinyurl.com/ICchasm

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