1
What is a Talent Community, Really?
2
What is a Talent Community, Really?
WTF is a Talent Community?
WTF…
3
One Version of WTF
4
Another Version of WTF
5
My Version of WTF =
Watch The Flock
6
Elements of Community
Communication
Relationship Common Interests
CollaborationCommon Goals
Safe Environment
7
Social Relationship
88
9
Common Interest | Purpose
10
Veterans Transitions on the Rise
According to estimates from the
Departments of Defense and
Veterans Affairs, approxima...
11
Business Reasons
Create a community
that taps into the
Lockheed Martin
ecosystem-employees,
customers and alumni
Milita...
12
Comfortable, Safe in Community
1313
14
Collaboration
15
Establish
Vision &
Mission
• Recruit Cross-functional
Launch Team
• Establish Roles &
Responsibilities
• Establish Proj...
16
Connections
Content
Comments
Conversations
Personas & Community
Personas
Pre-
Transition
In-
Transition
Post-
Transition
17
3
Personas
for
Content
• Pre-Transition
• In Transition
• Post Transition
Pre-
Transition
• Veteran Transition
to Civil...
18
Sample Content to Publish
19
Sample Content Published
20
Common Roles | Goals
2121
2222
2323
2424
2525
26
Communication
27
Communication is Key
28
Common Place to Hang Out
29
Connections
• KPI: the Growth of the
Community
• Track & Measure
Community Growth
External & Internal
Content
• KPI: th...
30
Measuring Success
31
Are These Communities?
Brand &
Profession
Brand &
Network
Brand Special
Interest
32
Brand & Profession
33
Brand & Networks
34
Brand
35
Special Interest
36
Marvin Smith
Strategic Talent Sourcing Consultant
Global Talent Strategies & Solutions
Lockheed Martin
@talentcommunity...
What Is A Talent Community, Really? or WTF Is A Talent Community
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What Is A Talent Community, Really? or WTF Is A Talent Community

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  • What Is A Talent Community, Really? or WTF Is A Talent Community

    1. 1. 1 What is a Talent Community, Really?
    2. 2. 2 What is a Talent Community, Really? WTF is a Talent Community? WTF…
    3. 3. 3 One Version of WTF
    4. 4. 4 Another Version of WTF
    5. 5. 5 My Version of WTF = Watch The Flock
    6. 6. 6 Elements of Community Communication Relationship Common Interests CollaborationCommon Goals Safe Environment
    7. 7. 7 Social Relationship
    8. 8. 88
    9. 9. 9 Common Interest | Purpose
    10. 10. 10 Veterans Transitions on the Rise According to estimates from the Departments of Defense and Veterans Affairs, approximately 300,000 active-duty personnel will leave the armed services in the next few years and seek to transition into private-sector jobs. http://www.shrm.org/hrdiscipline s/staffingmanagement/Articles/P ages/Hiring-Vets-the-Right- Way.aspx
    11. 11. 11 Business Reasons Create a community that taps into the Lockheed Martin ecosystem-employees, customers and alumni Military experience is important to Lockheed Martin— nearly 30% of employees have served Former military are key talent sector for short and long term Lockheed Martin goals Lockheed Martin is committed to giving back to this talent segment 10-12% of Lockheed Martin external hires are from transitioning military
    12. 12. 12 Comfortable, Safe in Community
    13. 13. 1313
    14. 14. 14 Collaboration
    15. 15. 15 Establish Vision & Mission • Recruit Cross-functional Launch Team • Establish Roles & Responsibilities • Establish Project Plan Internal Stakeholders • LM Talent Acquisition • LM Veteran ERG • LM Launch Team • LM Legal/Communications External Stakeholders • Vendor Partners • Veteran Partnerships • National Programs Community Go Live • LM Careers Portal • Rollout Engagement Initiatives • Measure & Analyze The Rollout
    16. 16. 16 Connections Content Comments Conversations Personas & Community Personas Pre- Transition In- Transition Post- Transition
    17. 17. 17 3 Personas for Content • Pre-Transition • In Transition • Post Transition Pre- Transition • Veteran Transition to Civilian Work • Civilian Job Market Realities • Lifetime Learning In Transition • Resume Prep • Interview Tips • Job Search Management Post Transition • Job/Career Research • Career Networking • Career Management
    18. 18. 18 Sample Content to Publish
    19. 19. 19 Sample Content Published
    20. 20. 20 Common Roles | Goals
    21. 21. 2121
    22. 22. 2222
    23. 23. 2323
    24. 24. 2424
    25. 25. 2525
    26. 26. 26 Communication
    27. 27. 27 Communication is Key
    28. 28. 28 Common Place to Hang Out
    29. 29. 29 Connections • KPI: the Growth of the Community • Track & Measure Community Growth External & Internal Content • KPI: the Value-add to the Community • Track & Measure Content, Topics that are Relevant, Likes, etc. Comments • KPI: the Conversation Starters or Sparks to Drive Discussions • Track & Measure Comments by Stakeholders, Connections, etc. Conversations • KPI: Engaging the Community • Track & Measure Conversations, Activities Generated, Conversations to Candidates, etc. Measuring Success
    30. 30. 30 Measuring Success
    31. 31. 31 Are These Communities? Brand & Profession Brand & Network Brand Special Interest
    32. 32. 32 Brand & Profession
    33. 33. 33 Brand & Networks
    34. 34. 34 Brand
    35. 35. 35 Special Interest
    36. 36. 36 Marvin Smith Strategic Talent Sourcing Consultant Global Talent Strategies & Solutions Lockheed Martin @talentcommunity www.linkedin.com/in/marvsmith/ marvin.e.smith@lmco.com Current duties: • Talent Community Strategy • Talent Pipeline Initiatives • TA Strategy-thought partner • Social Recruiting • TA Technology & Tools

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