Top Ten Tenets

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These tenets that have helped me successfully lead creative departments. These can help you manage any customer service oriented department or company. Enjoy.

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Top Ten Tenets

  1. 1. My Advertising Top Ten Tenets Measures for Creative Success
  2. 2. Work for Your Book <ul><li>Avoid the trap </li></ul><ul><ul><li>It may seem easier to “just get it done” </li></ul></ul><ul><ul><li>If you think there’s not enough time to do it right, there’s always time to do it again. </li></ul></ul><ul><li>Set your own standards </li></ul><ul><ul><li>Be your own worst critic </li></ul></ul><ul><ul><li>Never Settle </li></ul></ul>
  3. 3. Work Hard, Play Hard <ul><li>Take time to have fun </li></ul><ul><ul><li>Spend time with colleagues Both on and off the field </li></ul></ul><ul><li>It’s important to enjoy work </li></ul><ul><ul><li>Ideas are also conceived when your having fun </li></ul></ul>
  4. 4. Leverage Brain Power <ul><li>Solutions based industry NOT time clock based industry </li></ul><ul><ul><li>Work until it’s right </li></ul></ul><ul><ul><li>Manage time effectively </li></ul></ul><ul><ul><li>Expectations can not afford to drop </li></ul></ul>
  5. 5. Everyone Is an Idea Person <ul><li>Break down the department silos </li></ul><ul><li>Copy, Art, Account Service are specialties not barriers </li></ul>
  6. 6. Embrace Criticism <ul><li>Criticism is essential in our business </li></ul><ul><ul><li>Allow for subjective feedback </li></ul></ul><ul><ul><li>Guide objective feedback </li></ul></ul><ul><ul><li>Be solution oriented </li></ul></ul>
  7. 7. Never Make it About Your Wants <ul><li>We are a customer service business </li></ul><ul><ul><li>Use your power to make dreams come true </li></ul></ul><ul><li>We are problem solvers, NOT problem makers </li></ul>
  8. 8. Befriend the Client <ul><li>Collaboration is key to success </li></ul><ul><li>The real value: </li></ul><ul><ul><li>the relationships created </li></ul></ul><ul><ul><li>not the tactics produced </li></ul></ul>
  9. 9. Always Be the Expert <ul><li>Keep the client’s confidence </li></ul><ul><ul><li>We are entrusted with their brand </li></ul></ul><ul><li>understand the products/industry </li></ul><ul><ul><li>Keep abreast of the trends </li></ul></ul>
  10. 10. Know Your Limits <ul><li>Leverage the expertise of others </li></ul><ul><ul><li>When developing a selling Tool get a sales rep’s perspective </li></ul></ul><ul><li>Don’t assume your need to create anything on your own </li></ul>
  11. 11. Avoid Good work! <ul><li>Good is the enemy of great </li></ul><ul><li>Keep pushing to Improve the work </li></ul>

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