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Dubai Service Jam 2014 – Opening Presentation


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This was the opening presentation for Dubai Service Jam, which was part of Global Service Jam weekend that toke place over 100 cities worldwide.

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Dubai Service Jam 2014 – Opening Presentation

  1. 1. Dubai Service Jam March 7th & 8th Opening Session
  2. 2. Welcome!
  3. 3. Check–in!
  4. 4. Why we’re here?
  5. 5. The purpose of The Global Service Jam is to promote the discipline of service design, 
 and to allow interested people to exchange techniques, ideas and experience in a relaxed, energetic environment.
  6. 6. Why we have Global Themes?
  7. 7. They are abstract to prevent hierarchy
 at the Jam.
  8. 8. Themes are there to give you – the Jammers a place to start, and to force you to rethink any ideas that you have brought with you (subconsciously).
  9. 9. There is no "right meaning": They mean whatever you – the Jammers think they mean.
  10. 10. What is Service Design?
  11. 11. vs.
  12. 12. Make prototypes, not presentations!
  13. 13. The Jam is as much about how you work, as about what you make!
  14. 14. Don’t waste a long time making a fancy presentations or films to explain an idea which you could tell 
 in a few words!
  15. 15. If it describes a thing, it is only a presentation. If it is an early version of the thing, it is a prototype!
  16. 16. Lego Desktop Walkthrough The Mock Up
  17. 17. Rough Prototyping Constructive Interaction Prototyping
  18. 18. Mobile Prototypes Wireframes
  19. 19. Registration
  20. 20. All Jammers MUST register 
 on Planet Jam.
 If they are not registered, you cannot upload your Prototypes.
  21. 21. If you haven’t done it yet, just take a couple of minutes to register individually at !
  22. 22. Each Jammer must sign up.
 Do not sign up as groups/teams.
 You will be able to link to your team once registered.
  23. 23. The upload process.
  24. 24. You will be guided through the process by the Jam platform – A web form which guides you through uploading. Link yourselves together to form project teams online. Make sure to upload mandatory content, as well as optional.
  25. 25. Don’t wait until Saturday! "Always be uploading" is very important! The Upload Deadline is the Deadline to START uploading your final file. 
 It doesn't matter if that file needs 
 a week to upload, 
 it must FINISHED before Saturday 8pm!
  26. 26. Uploading 1 video is not enough as it is usually a presentation, not a prototype! All teams should upload digitalised tangibles (tickets, posters, forms), make a wireframe, draw up a contract, Business Model Canvas, 
 service blueprint, budget etc.
  27. 27. A video can show the service in use, but we cannot really interact with it so it's not 
 really a prototype...! Instead of video presentations, it would be much more useful to push the prototype further and then just present 
 the prototype to camera. Avoid the Presentation Trap!!
  28. 28. Creative Principles
  29. 29. Quantity is Condition for Quality! YES AND… Build on each others ideas! Think big and you will get further! Postpone critical thinking and judgment! Get all your ideas out!
  30. 30. Structured Idea Development
  31. 31. Bear in mind…
  32. 32. Creative Commons License needs to be completed by all Jammers, as all prototype uploads will be Creative Commons!
  33. 33. You cannot publicly tweet or blog 
 the theme until Sat 6:30am!
  34. 34. Doing not talking. Learn from failure. Build on each others ideas.
  35. 35. Let’s get our hands dirty!
  36. 36. The Marshmallow Challenge
  37. 37. 20 sticks
 of spaghetti 1 yard tape 1 yard string 1 marshmallow
  38. 38. 1. Build the Tallest Freestanding Structure – The winning team is the one that has the tallest structure measured from the table top surface to the top of the marshmallow. That means the structure cannot be suspended from a higher structure, like a chair, ceiling or chandelier. 2. The Entire Marshmallow Must be on Top 3. Use as Much or as Little of the Kit. You are free to break the spaghetti, cut up the tape and string to create new structures. 4. The Challenge Lasts 18 minutes. You have to STOP when the time runs out. Those touching or supporting the structure will be disqualified. 5. Please, ask if you have any questions!
  39. 39. Let’s GO!
  40. 40. The assumption in the Marshmallow Challenge 
 is that marshmallows 
 are light and fluffy and easily supported 
 by the spaghetti sticks. When you actually try to build the structure, 
 the marshmallows don’t seem so light. The lesson in the marshmallow challenge is that we need to identify the assumptions in our project – the real customer needs, the cost of the product, the duration of the service – and test them early and often. That’s the mechanism that leads to effective innovation.
  41. 41. The Theme is …