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Get Above The Fold - The Art of Content. Create Once and Use Endlessly


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Get Above The Fold - The Art of Content. Create Once and Use Endlessly

  1. 1. The Art of Content: Create Once and Use Endlessly Martyn Hodgson
  2. 2. How to download this presentation The Art of Content Create Once and Use Download here: Endlessly services/web-content A pdf guide that may also be of interest Google Local Search Listings: Get Your Red Balloon Download here: Listed First on the Google Map services/local-search
  3. 3. Content brings customers 1 Select the right channels for your business e.g. Twitter, Facebook, Press Releases 2 Channels need content. You need the desire to communicate online e.g. blogs, tweets, articles 3 Gain a following and convert into customers
  4. 4. Research the subject Collect material for ideas ●Subscribe to emails, blogs, newsletters, RSS feeds ●Google Alerts for specific keywords e.g. achilles tendon
  5. 5. Example: Achilles tendon pain Create article for own website first Keyword: “achilles tendon pain syndrome”
  6. 6. Rewrite for article directory Using the original article, amend and republish Directories to try:
  7. 7. Get Found On Google Both articles take 3 top spots in Google
  8. 8. Blogs get your website found Companies that blog experience +55% website visitors +434% indexed pages +97% inbound links... ...over those that don't Link to Website “Achilles tendon pain syndrome”
  9. 9. Bookmarking Submit content to public bookmarking sites: Digg, Delicious & StumbleUpon Note: Article & Blog changed in 2010 from “achilles tendonitis” to “achilles tendon pain syndrome”
  10. 10. Promote on Social Media Auto submit blog to social media Or promote through updates LinkedIn Twitter Facebook
  11. 11. Research Your Subject Once... … feed all these channels with content Blog Post Forum Post Twitter Product Review Video Press Release Presentation Facebook Web Article Pdf guide Photo Map RSS Feed Email newsletter Bookmarking
  12. 12. Blog frequently, to drive results Most business blogs post weekly
  13. 13. Manage your blogging time Weekly action ●Set aside Friday afternoon - create 3-5 draft blogs ●Break presentations, guides, articles into 2-3 postings of ~200 words each. ●Review other collected material for more ideas. Daily action – 10 mins ●Each day, take a draft blog and publish / autofeed ●Promote to Twitter followers for comments ●Post extra blogs if you have something to say To get started, try
  14. 14. Use tools to manage social media Hootsuite – recommended monitoring tool Manage Multiple Twitter Track all Track direct & Facebook accounts “Mentions” messages Create my own lists Only follow people that matter
  15. 15. Set up Autofeeds Tools: & Tweet!
  16. 16. Thank You Go on, try to create just one piece of content! We can help set up the tools If you prefer, we can write your web content For more information: Twitter: @Martyn_Hodgson Linkedin: