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Thecompellingimage sxsw

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Thecompellingimage sxsw

  1. 1. Marty Coleman | MAKE Studio | Napkin Dad Publishing - s X S W 2014 #compelling 3:30 - 4:10 Intro & present 4:10 - 4:30 shoot (& pee) 4:30 - 4:45 discuss 4:45 - 5:10 Present 5:10 - 5:25 Shoot (& pee) 5:25 - 6:00 Discuss, Present & Wrap-up
  2. 2. The Compelling Imagein the Age of Social Media Pros ★ Transcending language Needs no interpreter ★Faster than reading Lessens the need for descriptive text ★Stimulating visually Attention getting & emotional ★ Sharing easily More outlets than the written word ★Connecting Personally Someone or someplace they know means more to them than words
  3. 3. ★ Eternal What goes online stays online The Compelling Image Cons in the Age of Social Media ★ Manipulatable Images can be changed ★ Stealable Images can be taken and you’ll never know ★ Misinterpreted Images can be read wrong ★Unwanted Attention Images can be seen by the wrong people
  4. 4. The Compelling Imagein the Age of Social Media If inner beauty is all that matters...why do we have an outer?
  5. 5. The Compelling Imagein the Age of Social Media Everyone Has A Head...Make Yours Look Good
  6. 6. The Compelling Imagein the Age of Social Media Everyone Has A Head...Make Yours Look Good
  7. 7. The Compelling Imagein the Age of Social Media Everyone Has A Body...Make Yours Look Right
  8. 8. The Compelling Imagein the Age of Social Media Your Online Look... One is from a DSLR One is from a Phone Is Camera Independent
  9. 9. The Compelling Imagein the Age of Social Media Tips & Exercises The Portrait
  10. 10. The Compelling Imagein the Age of Social Media The Portrait Front Light Tips & Exercises
  11. 11. The Portrait Environmental The Compelling Imagein the Age of Social Media Tips & Exercises
  12. 12. The Compelling Imagein the Age of Social Media The Portrait Partial Tips & Exercises Gandhi by Patric Shaw
  13. 13. The Compelling Imagein the Age of Social Media Rule of Thirds Tips & Exercises
  14. 14. The Compelling Image GET HIGH in the Age of Social Media Tips & Exercises LOOK LOW
  15. 15. The Compelling Image Get Low in the Age of Social Media Tips & Exercises LOOK High
  16. 16. The Compelling Image We can help you find your groove Napkin Creative Get Empty in the Age of Social Media Tips & Exercises
  17. 17. The Compelling Image Take Advantage Of your Disadvantage in the Age of Social Media Tips & Exercises
  18. 18. The Compelling Imagein the Age of Social Media Ask the question: What do you want people to know Who and how can you tell them in a compelling image? What Where When Why How She Reporting Lobby Daytime News TV Reporter Emily Woman Storyteller The Press Telling Gossiping Exposing Manipulating Airport Tulsa Oklahoma Scene Security Area June Before During After Takeoff Landing Weather Violence Reunion Humor Event Television Showing Internet Voice With EmotionWith Emotion Telling A Story
  19. 19. The Compelling Image Tips & Exercises The Portrait Front Light in the Age of Social Media Environmental Partial Rule of Thirds Get Low Get Empty Take Advantage Of Your Disadvantage Tell A Story High Look Low High
  20. 20. Marty Coleman | MAKE Studio | Napkin Dad Publishing - s X S W 2014 #compelling The Compelling Imagein the Age of Social Media 20 minutes 7 photographs - At least one has to be of you Post to twitter with #compelling and #sxsw Show to table group and discuss On screen critique & discussion
  21. 21. The Compelling Imagein the Age of Social Media Ask permission? How to photograph strangers Compliment - be specific Introduce yourself - Have a card Tell it's use Tell where they can find the image NOYES
  22. 22. Marty Coleman | MAKE Studio | Napkin Dad Publishing - s X S W 2014 #compelling The Compelling Imagein the Age of Social Media 15 minutes 5 photographs - of at least 2 different people Post to twitter with #compelling and #sxsw Show to table group & discuss On screen critique & discussion
  23. 23. The Compelling Imagein the Age of Social Media Visual Social Media Opportunities Flickr - The original photo sharing website. Still good but languishing with old technology and lack of vision of what it can be. Instagram - Hip, fun and interactive, able to use filters, but trendy and square. Facebook - easy and everywhere, great for snapshots and ‘day in the life’ type shots Twitter - Here and now. I am doing this. I am eating this. I look like this. Google + - all of the above, growing but still a bit confused about itself. Tumbler - Visual oriented blog. Simple, direct. Great for travel pics and sequences/series. Pinterest - Best for information, how to, samples, examples, organizing images. Blog - Best for detailed explanations, text/image combinations
  24. 24. The Compelling Imagein the Age of Social Media A Rose By Any Other Name YES Name Style Date Location Size NO .jpg.psd.bs 25382340-sfsd-23sdf dumblook.com.com sosillyfunnyhaha Ilooklikes**there mlinn_c_6-29-12_philbrook_sm.jpg The Importance of Nomenclature - the devising or choosing of names for things, esp. in a science or other discipline .....................................Gets Lost
  25. 25. The Compelling Imagein the Age of Social Media A Rose By Any Other Name pictures/make/2012/michellelinn/mlinn_c_6-29-12_philbrook_sm.jpg The Importance of Nomenclature - the devising or choosing of names for things, esp. in a science or other discipline .....................................Gets Lost Folders & Directories Year Location Project Client Graphics
  26. 26. The Compelling Imagein the Age of Social Media What are your Goals? Sales - You need GREAT photos of your merchandise. Spend the money or gain the expertise and do it yourself. No substitute for a clear photo. Information - Photo + text, Infographics, sequences of images. Set up shot, close up detail. Promotion/Advertising - Location, environment, clarity of purpose. What are you promoting? Don’t get distracted from that. Biography - Make the portrait match the person’s real image. Who are you projecting? History - Use of special effects, costumes, locations are essential, but don’t over do it. Consistency is key. Action - Fast camera, fast lens, fast shutter, good light. Situate yourself in the right place.
  27. 27. The Compelling Imagein the Age of Social Media
  28. 28. The End Marty Coleman | MAKE Studio | Napkin Dad Publishing - s X S W 2014 #compelling
  29. 29. Marty Coleman | MAKE Studio | Napkin Dad Publishing - s X S W 2014 #compelling

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